For Customer Intelligence Professionals

Case Study: The UK's Channel 4 Decodes Customer Engagement

How To Measure Engagement To Drive Business Results

by Julie M. Katz, November 20, 2009

Despite Forrester's four-part engagement definition, many Customer Intelligence professionals struggle to find the best way to measure engagement. When Channel 4 (C4), a media outlet in the UK, shifted its teen programming from TV to online, it needed . . .

For Customer Experience Professionals

Emotional Experience Design

Creating Online Experiences That Deeply Engage Customers

by Ron Rogowski, October 26, 2009

As consumers increasingly look to connect with companies online, lackluster Web experiences will damage many brands. But better functional design won't solve the problem. Instead, Forrester recommends that companies master the three principles of a new . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: US Youth Device Ownership And Habits  (598 KB PPT)

by Ina Mitskaviets, Corina Matiesanu, October 19, 2009

This highlight deck summarizes the key findings related to devices and mobile usage from Forrester's North American Technographics Youth Online Survey, Q2 2009 (US). This is the second survey highlight in a series from the North American Technographics . . .

For Consumer Product Strategy Professionals

European Paid Content And Online Activity Forecast, 2009 To 2014

Two-Thirds Of European Internet Users Will Be Watching Online Video By 2014

by Nick Thomas, October 8, 2009

Western European Internet users have embraced the Web as a place to read news, play games, listen to music, and, especially, watch video. Consumption of all these will continue to rise, but most users of most content will not pay for it directly. Monetization . . .

For Consumer Product Strategy Professionals

The Next-Gen Product Convenience Challenge

Apply Convenience Kaizen Across Entire Product Portfolios

by Ian Fogg, October 6, 2009

Due to the speed of product launches and updates in the Internet era, companies no longer have the luxury of reflecting on product and service convenience at a time of their choosing. They must think continually about what benefits every product in their . . .

For Consumer Product Strategy Professionals

Social Media For Product Development

by Paul Jackson, September 29, 2009

While much has been written about the marketing potential of social media, we often overlook how firms are using the technology to help innovation and product development. How do you actually capture the "wisdom of crowds" and use "crowdsourcing" to drive . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: Device Adoption And Netbooks  (578 KB PPT)

by Olesia Klevchuk, September 21, 2009

This highlight deck summarizes the key findings related to device ownership from Forrester's European Technographics Benchmark Survey, Q2 2009. This is the second survey highlight in a series from the European Technographics Benchmark Survey, Q2 2009.

For Consumer Market Research Professionals

The State Of Consumers And Technology: Benchmark 2009, US

A Life Stage Analysis Of The US Benchmark Survey

by Charles S. Golvin, Jacqueline Anderson, September 2, 2009

This report is a graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2009. It provides an overview of US consumers' demographics, behaviors, and technology attitudes by life stage. The document includes five-year forecasts . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: Generational Analysis Of Recessionary Impact On Music, Movie, And Video Game Spending  (516 KB PPT)

by Ina Mitskaviets, Corina Matiesanu, August 25, 2009

This highlight deck summarizes the key findings from Forrester’s North American Technographics Media And Advertising Online Survey, Q2 2009 (US).

For Consumer Market Research Professionals

A Deep Dive Into European Consumers' Online Behavior, 2009

Consumers' Uptake Of Social Activities Deepens Their Online Engagement

by Olesia Klevchuk, August 13, 2009

For more than 10 years, Forrester has been tracking consumers' online and offline behavior in Europe. In recent years, we've published a dedicated report about their online behavior to understand the changes in this emerging medium. This year's European . . .

For Consumer Product Strategy Professionals

The Re-Emergence Of The PC As A Proper Gaming Platform

by Paul Jackson, Abe Garon, July 9, 2009

Consumer behaviors are becoming increasingly mobile, and many are almost continuously connected to the Internet. Along with the move toward downloadable content, this trend will allow the PC to play an increasingly important role in the video gaming market. . . .

For Consumer Product Strategy Professionals

Less Is More In CE Design

by Nathan Safran, July 2, 2009

Consumer electronics (CE) design has long followed an upward technology curve as firms respond to consumer expectations for "more" — more features, more horsepower, more of everything. While consumers still expect their devices to become faster and more . . .

For Consumer Market Research Professionals

US Online Consumer Survey: Technology In The Home, 2008

by Corina Matiesanu, June 16, 2009

This report explores trends in the ownership of various household consumer electronics devices, as well as personal computers, software, and hardware. It also segments and profiles US online households by different levels of comfort with home technologies . . .

For Consumer Product Strategy Professionals

How Consumers Get Online Video To The TV

The Convenience Quotient Reveals The TV-Connected PC Is The One To Watch

by James L. McQuivey, Ph.D., June 8, 2009

Online video has finally come to the living room. Forrester estimates that nearly 9 million homes in the US watch at least some online video on a TV set in a typical month. Why they do so is obvious: They get more control over when they watch their favorite . . .

For Consumer Product Strategy Professionals

"Project Natal" Drives User Interfaces For All

Microsoft Announces A Controller-Less Game Console Interface

by Paul Jackson, June 5, 2009

Microsoft's announcement of Project Natal this week at its Xbox media event, prior to the start of E3, demonstrates the early efforts that the Redmond giant is making to significantly broaden the appeal of its Xbox platform. Combining full-body motion . . .

For Consumer Product Strategy Professionals

The "Smartphone" Is Dead: Long Live Smart Phones And Smart Gadgets

by Ian Fogg, May 15, 2009

Apple's and Google's arrival in the mobile market is causing knock-on effects throughout the market and is opening up opportunities. All mobile handsets are becoming smarter and Internet-capable. Yesterday's smart high-end phone is today's midrange phone . . .

For eBusiness & Channel Strategy Professionals

Market Overview: Digital eCommerce Solutions

The Landscape Of Digital eCommerce Solutions Continues To Evolve

by Brian K. Walker, May 5, 2009

Digital products have become a ubiquitous part of the modern lifestyle as consumers buy and download software and digital media of all types to consume — on their PCs, mobile phones, handheld devices, and increasingly on their TVs. To meet this demand . . .

For Consumer Product Strategy Professionals

How Digital Consumption Is Reinventing The Media Industry

How The Forrester Content Strategy Review Can Help

by Nick Thomas, May 1, 2009

The media industry is in the middle of a revolution, and it's tough out there. As content and consumption become increasingly digital, old business models based on tightly controlling the distribution of premium content are no longer relevant. As we shift . . .

For Consumer Market Research Professionals

Segmenting Consumers By Technology Preference

Updated Data Profiles Of Forrester's Technographics Segments

by Jacqueline Anderson, April 20, 2009

When budgets tighten, researchers need to get creative. One cost-effective way to gain valuable consumer insights without bursting the research budget is to use a syndicated segmentation scheme. Ensuring that the segmentation aligns with internal needs . . .

For Consumer Product Strategy Professionals

The Single Female Tech Buyer

Cast Aside Myths And Embrace This Target Segment

by Nathan Safran, April 15, 2009

When it comes to women and technology, the media has traditionally focused on how married women use technology to help manage their busy lives. We analyzed the often-ignored segment of North American single women to determine how they think about and . . .

For Consumer Product Strategy Professionals

Driving Consumer Product Innovation

Introducing Forrester's Consumer Product Innovation Viability Scorecard

by Paul Jackson, April 10, 2009

We are entering a period of near-unprecedented change in the consumer product space — available technology, global markets, and new levels of consumer engagement are clashing head-on with recessionary spending pressures, new competitors, and a raft of . . .

For B2B Market Research Professionals

Demand Insights: Serious Games Break Through

Player Interest Points To Game-Market Opportunities

by TJ Keitt, March 11, 2009

Cisco Systems, IBM, and Microsoft all have made early investments in serious games. Whether or not these tech titans are being prudent depends on the answer to two critical questions: Are the games effective? And do players really want to play them? Forrester's . . .

For Consumer Product Strategy Professionals

Consumers Are Ready For Home Remote Control

With Entertainment Networks On The Rise, Home Automation Is Next

by Charles S. Golvin, March 10, 2009

Home networks are the foundation of the digital home but are still primarily utilitarian — most networks are erected to share a broadband pipe among multiple PCs, and it's primarily PCs that are connected to them. Yet as consumers accumulate more and . . .

For Consumer Product Strategy Professionals

Who Pays For Online Content?

Soft Ad Revenues Make Publishers Look Twice At Content-Buying Consumers

by Sarah Rotman Epps, March 9, 2009

As the economy continues to slide into recession, advertisers are curbing spend in all channels, including online: Publishers like AOL, Yahoo!, and the New York Times Company reported a decrease in online advertising revenues in Q4 2008, although year-on-year . . .

For Consumer Product Strategy Professionals

How Media Ecosystems Can Drive Content Sales

What Content Owners Can Learn From The Games Industry

by Nick Thomas, March 6, 2009

For many traditional media companies, the outlook is gloomy. While sales of physical goods such as CDs and DVDs continue to decline, sales of online content show little sign of replacing lost revenues. When free online content is ubiquitous and 40% of . . .