For Consumer Product Strategy Professionals

Will Radio Survive The Media Meltdown?

by Sonal Gandhi, November 12, 2009

The amount of time that US adults spend listening to radio has been on the decline. The trend is especially marked among young adults, who have taken to other audio platforms at a much greater rate. But radio as a format continues to be popular even as . . .

For Consumer Product Strategy Professionals

US Portable Media Player Forecast, 2009 To 2014

by Sonal Gandhi, October 21, 2009

The recession and cannibalization by phones are among the factors contributing to the slowing of the dedicated media player market. Forrester expects unit sales to grow at a compound annual growth rate (CAGR) of 2.5% in the next five years. The user base . . .

For Marketing Leadership Professionals

The Right Media Mix To Reach UK Moms

by Mary Beth Kemp, August 5, 2009

Moms, as influential household decision-makers, have always been desirable targets for many advertisers. Yet, they're not that easy to reach. They do favor television in their spare time but also tend to demonstrate rather complex media behaviors. To . . .

For Consumer Market Research Professionals

Segmenting Consumers By Technology Preference

Updated Data Profiles Of Forrester's Technographics Segments

by Jacqueline Anderson, April 20, 2009

When budgets tighten, researchers need to get creative. One cost-effective way to gain valuable consumer insights without bursting the research budget is to use a syndicated segmentation scheme. Ensuring that the segmentation aligns with internal needs . . .

For Consumer Product Strategy Professionals

Defending Local Entertainment Coverage

Local Franchises Have Strategic Advantages Over National Competitors

by Barry Parr, February 5, 2009

Events and entertainment are a strategic business for local media properties online. Local entertainment is under threat from national providers that can spread the necessary software development costs across a national audience and that have strong relationships . . .

For Consumer Product Strategy Professionals

Online Radio and Webcasting

Maximizing Revenue to Survive

by Sonal Gandhi, October 3, 2008

With royalties going through the roof, Webcasters have never been under greater pressure to increase revenue.

For Marketing Leadership Professionals

The Impact Of The Internet On Swedish Consumers' Media Behavior

Reaching Europeans: From Creating Awareness To The Act Of Purchase

by Kim Le Quoc, Jaap Favier, September 10, 2008

Swedes are among the most sophisticated Internet users in Europe, with nearly the entire population using the Web. They spend more time surfing their favorite sites than watching television. In Sweden, the Net has become a major channel to develop awareness . . .

For Marketing Leadership Professionals

The Impact Of The Internet On Dutch Consumers' Media Behavior

Reaching Europeans: From Creating Awareness To The Act Of Purchase

by Kim Le Quoc, Jaap Favier, August 13, 2008

Nearly the entire Dutch population used the Internet in 2007, making the Netherlands one of the most advanced European markets. Younger users spent more time surfing the Web than watching television. Although most consumers still develop brand awareness . . .

For Consumer Market Research Professionals

Benchmark 2008: The Net Challenges Traditional Media For Young Eyeballs

North American Consumer Technographics

by James L. McQuivey, Ph.D., July 25, 2008

The total time spent consuming media does not vary significantly across generations, but with younger adults spending more and more of that time online, it's clear that entertainment consumption is evolving — to the detriment of offline media companies. . . .

For Consumer Market Research Professionals

Benchmark 2008: Forecast Growth Of Devices And Access In The US

North American Consumer Technographics

by Charles S. Golvin, July 25, 2008

A wide variety of digital technologies pervade the lives of US consumers today. More than half of US households now have broadband, 81% have a PC, and half of those have more than one PC. Among household devices and services — those shared among household . . .

For Marketing Leadership Professionals

The Impact Of The Internet On German Consumers' Media Behavior

Reaching Europeans: From Creating Awareness To The Act Of Purchase

by Kim Le Quoc, Jaap Favier, July 9, 2008

More than 70% of the German population used the Internet in 2007, with two-thirds using broadband. The growth in Internet usage didn't yet have a significant impact on consumers' traditional media usage. Most Germans still become aware of brands by sitting . . .

For Interactive Marketing Professionals

The Social Technographics® Of Device Owners

Devices Should Make Social Connections Beyond Marketing

by Josh Bernoff, July 1, 2008

Owners of mainstream electronics devices like HDTVs and digital cameras rate about average on social participation, while those who own MP3 players and home networks rate well above average. Consumer electronics companies should be embracing social marketing . . .

For Marketing Leadership Professionals

The Impact Of The Internet On Spanish Consumers' Media Behavior

Reaching Europeans: From Creating Awareness To The Act Of Purchase

by Kim Le Quoc, Jaap Favier, June 27, 2008

Nearly half of the Spanish population used the Internet in 2007. That is still below the European average, but Spaniards are catching up. Most young consumers are Net users, and they already spend more time surfing the Web than watching television. Most . . .

For Marketing Leadership Professionals

The Impact Of The Internet On UK Consumers' Media Behavior

Reaching Europeans: From Creating Awareness To The Act Of Purchase

by Kim Le Quoc, Jaap Favier, June 9, 2008

Nearly 70% of the UK population used the Internet in 2007, which has grown at the expense of the time consumers spend with radio and television. Even though most consumers still become aware of brands by sitting behind their TV screens, the Net is gaining . . .

For Marketing Leadership Professionals

The Impact Of The Internet On French Consumers' Media Behavior

Reaching Europeans: From Creating Awareness To The Act Of Purchase

by Kim Le Quoc, Jaap Favier, May 29, 2008

Of the French population, 55% are online, and nearly 80% of these Internet users have broadband. Although the average Internet user still consumes traditional media as much as he did three years ago, the Net has become an important channel to develop . . .

For Consumer Market Research Professionals

Technographics® Insight: Which Channels Do Europeans Use To Listen To The Radio?   (162 KB PPT)

by Reineke Reitsma, February 22, 2008

This Technographics Insight takes a look at the channels Europeans use to listen to the radio. It shows that the radio device remains the main channel used for listening to the radio, but other channels like TV, the Internet, and portable music players . . .

For Consumer Market Research Professionals

Media Consumption Across The Generations, 2007  (134 KB PPT)

by James L. McQuivey, Ph.D., January 8, 2008

Seniors watch the most TV, and read the most print media. How does media and Internet time vary across the generations?

For Consumer Market Research Professionals

Technographics Multicountry Analysis: Media Trust In Metropolitan China And The Rest Of Asia  (209 KB PPT)

by Dia Ganguly, November 15, 2007

This data chart compares content trust in newspapers, in magazines, on the radio, in direct mail and on the Internet for consumers China, India, Korea, Japan, Australia, and the US. The chart takes a deeper dive into Chinese consumers¿ responses by demographics . . .

For Consumer Market Research Professionals

The Impact Of The Internet On The Consumption Of Traditional Media  (198 KB PPT)

by Reineke Reitsma, September 26, 2007

The Internet continues to have an impact on traditional media channels: 56% of online Europeans report that their use of offline media such as Radio, TV and Newspapers has decreased since getting online. The Internet became the top source for information . . .

For Consumer Product Strategy Professionals

Digital Music Subscriptions

Targeting Satellite Radio Users

by Mark Best, April 3, 2007

There are nearly 14 million satellite radio customers in the US, while on-demand digital music subscription services like Rhapsody and Napster have about three million subscribers.

Virgin Mobile Airs Broadcast TV On Mobiles

An Innovation Becomes Reality, But The Revenue Upshot Will Remain Fictional

by Niek van Veen, October 10, 2006

Virgin Mobile is the first operator to introduce broadcast TV on mobiles in the UK, with the service going live last week. Virgin Mobile uses BT Movio's managed service, which runs over the UK's only commercial national digital audio broadcast (DAB) network; . . .

Consumer Trust In Media Rebounds In 2005

by Brian Haven, April 6, 2006

Adult consumers' trust in traditional media — newspapers, radio, magazines, and television — as well as the Internet rebounded sharply between 2004 and 2005, following a decline between 2002 and 2004. In a sign of the shifting media landscape, trust in . . .

For Interactive Marketing Professionals

Podcasting Hits The Charts

by Charlene Li, March 28, 2006

Podcasts have hit the mainstream consciousness but have not yet seen widespread use. One-quarter of online consumers express interest in podcasts, with most interested in time-shifting existing radio and Internet radio channels. Companies that are interested . . .

The European Podcast Consumer

by Manuela Neurauter, Jaap Favier, March 2, 2006

Two percent of the European online population have listened to podcasts in the past three months. Most of this young, smart, and tech-savvy crowd use the Net to download content and to socialize. To draw these high-value consumers, marketers should combine . . .

Low Prices Will Win Satellite Radio Subscribers

Prospects Are Up For Grabs, And Exclusive Content Is Low On Their Wish List

by Ted Schadler, January 5, 2006

Satellite radio subscribers love its ad-free, high-variety programming. One in six households already plans to get satellite radio, and one in three households could be convinced to subscribe. Prospective customers' wish list is dominated by lower service . . .