For Consumer Product Strategy Professionals

US Portable Media Player Forecast, 2009 To 2014

by Sonal Gandhi, October 21, 2009

The recession and cannibalization by phones are among the factors contributing to the slowing of the dedicated media player market. Forrester expects unit sales to grow at a compound annual growth rate (CAGR) of 2.5% in the next five years. The user base . . .

For Consumer Product Strategy Professionals

Why Mobile's Time Has Come

Consumer-Facing Firms Must Develop, Or Revive, Their Mobile Strategies

by Ian Fogg, July 21, 2009

Most strategists realize that mobile is hot, but they're perhaps less sure whether this is hot air or the white heat of progress. The high-profile arrival of Apple and Google in the mobile market has focused both consumer and corporate attention on mobile. . . .

For Consumer Product Strategy Professionals

The Mobile Internet Creates New Opportunities For Direct-To-Consumer Strategies

by Thomas Husson, May 22, 2009

The success of Apple's iPhone has acted as a marketing catalyst and showcased the potential of the mobile platform. Open mobile Internet browsing and the distribution of widgets and applications via new retail stores represent two sides of the same coin: . . .

For Consumer Product Strategy Professionals

Delivering The Holy Grail Of Ubiquitous Broadband

Consumer Adoption Of Outside-The-Home Broadband Will Grow Rapidly Through 2013

by Doug Williams, April 8, 2009

Mobile operators' cellular data access plans are no longer reserved for road-warrior business travelers and super-connected individuals, as consumers are increasingly interested in obtaining broadband outside the home. But mobile operators be warned: . . .

For Vendor Strategy Professionals

Inquiry Insights: Enterprise Mobility, Q1 2009

by Michele Pelino, April 8, 2009

Each year, Forrester receives more than 20,000 inquiries on a variety of topics that provide insight into the key issues and challenges facing our clients. During the past two years, the number of enterprise mobility inquiries increased nearly 55%, jumping . . .

For Consumer Product Strategy Professionals

Why Operators Should Offer PC-Phone Mobile Broadband Tethering Now

Consumer Broadband Portfolio Strategies Must Adapt To The Downturn

by Ian Fogg, March 6, 2009

The recession is causing consumer product strategy professionals responsible for mobile broadband to re-evaluate their mobile broadband portfolio strategy. Due to its immaturity, the mobile broadband market is at greater risk from the downturn than is . . .

For Marketing Leadership Professionals

On-The-Go Broadband, 2008 To 2013

Small Screen Will Deliver Critical Mass Interactive Audience In 2010

by David Card, January 20, 2009

Road warriors with laptops can already tap into Wi-Fi hotspots and other broadband networks for rich Internet-delivered experiences. Meanwhile, US mobile phone users are only just beginning to do anything other than calling or texting. But that's starting . . .

For Consumer Product Strategy Professionals

Forecast Overview For The Consumer Product Strategy Professional

The Collection Of 2008 Forrester Forecasts Relevant To This Role

by Michelle de Lussanet, December 8, 2008

This is a collection of the forecasts that Forrester created in 2008 that are pertinent to consumer product strategy professionals. We list forecast reports relating to product-relevant topics along with brief descriptions of the content. These forecast . . .

For Infrastructure & Operations Professionals

Forrester TechRadar™: Enterprise Mobility Infrastructure, Q3 2008

Infrastructure And Services Converge To Make The Workplace Place-Agnostic

by Chris Silva, July 14, 2008

Enterprises see mobility as a top priority and seek to provide more mobility support to employees, implement solutions that provide seamless movement between networks, and formalize mobile policies. However, simply making mobility a key success goal is . . .

For Sourcing & Vendor Management Professionals

Australian Mobile Broadband Services Are Poised For Enterprise Adoption

High-Speed Mobile Data Moves Beyond The Road Warrior

by Tim Sheedy, May 2, 2008

The mobile telecom operators in Australia have recently taken part in a price, coverage, and speed war that has driven mobile services to become more affordable and better positioned for strong enterprise adoption. Mapping the available mobile options . . .

For Sourcing & Vendor Management Professionals

The Rise Of 3G-Enabled Enterprise Applications: Spotlight On Sprint

by Lisa Pierce, April 17, 2008

US 3G service providers have invested billions in upgrading their networks to support higher-bandwidth, lower-latency mobile services like EVDO/Rev A or UMTS/HSPA. As a result, enterprises are using these services with growing frequency — about twice . . .

For Enterprise Architecture Professionals

Enterprise Architects Should Use 3G For Site Backup, Not To "Cut The Cord"

by Lisa Pierce, February 22, 2007

Companies with several hundred or more small locations have faced many difficulties locating affordable, ubiquitous, and reliable access to support key internal and customer-facing applications. Many companies also are looking for better pricing and performance . . .

FCC's Latest Auction Fails To Attract New Players

T-Mobile Will Play 3G Catch-Up While Fixed-Rate Offerings Proliferate

by Charles S. Golvin, September 25, 2006

The FCC's auction 66 brought in bids totaling $13.9 billion for 90 MHz of Advanced Wireless Services (AWS) spectrum and was dominated by incumbent carriers and a consortium of cable operators. These new airwaves will do little to change the competitive . . .

US 2.5 And 3G Business Services

Diverse Provider Strategies Require Careful Customer Evaluation

by Lisa Pierce, January 13, 2005

As business customer adoption of mobile data applications proceeds at a brisk pace, expectations concerning performance, price, and support are escalating, but providers' responses have been uneven to date. What's needed? High availability and performance, . . .

Vodafone live!'s Incomplete 3G Upgrade

The World's "First In Mobile" Launches Second-Class Offer

by Michelle de Lussanet, November 10, 2004

After four years of preparations and tens of billions of euros invested, today Vodafone is launching its consumer 3G offering, which bundles 3G phones, music and video services, and multimedia content along with a revolutionary pricing model. But will . . .

What Operators Want From 3G Phones

Mobile Operators Vote For 3G Phone Features

by Niek van Veen, Michelle de Lussanet, August 11, 2004

Handset manufacturers like Nokia, Motorola, and Sanyo are busy defining the specifications of their first set of 3G phones. But consumers aren't their only target; operators also have a stake in the phones these firms create. What's more, operators heavily . . .

4G's And WiMAX's Startup Opportunities

A Forrester VC Vista

by Imogen Harris, July 6, 2004

WiMAX standards are not due to be finalized until the end of 2004. Market demand has been such that products and services are already being brought to market, with customers accepting that they will need end-of-year upgrades. Wi-Fi and 3G offerings will . . .

Vodafone Continues Its 3G Minimalism

New Services Launched In Germany And Portugal

by Bernt Ostergaard, May 17, 2004

Vodafone is bypassing EDGE and putting an early summer toe into icy 3G waters. But the move itself forces T-Mobile in Germany and other major players to move their 3G launch into 2004 as well.

Mobilizing Content For 3G Delivery

Mobile Operators Are Out Of Sync With Content Providers

by Michelle de Lussanet, March 24, 2004

Content firms struggle to work well with mobile operators: Development time takes months instead of weeks because of standards fragmentation and broken operator processes. Moreover, content firms identify reduced network latencies, expanded carrier billing . . .

Market Overview Fourth Quarter 2003: US 2.5G Mobile Services

by Lisa Pierce, December 29, 2003

The market for US GPRS and 1XRTT (2.5G) mobile services will grow from an estimated $290 million in fiscal year 2003 to more than $1.5 billion by year-end 2006.

European 3G In 2003: A Tempest In A Teapot

by Michelle de Lussanet, Matthew M. Nordan, June 6, 2003

After years of 3G fever, the first European 3G networks have launched. Don't expect any significant market impact in 2003 - operators are already resetting expectations as they learn that early 3G services need fixing and lack market pull.

Multimedia Messaging Service: Important Supporting Role for 3G GSM

by Bernt Ostergaard, May 2, 2003

As an integral part of 2.5G and 3G GSM service infrastructure MMS will likely over time move "back" in the carrier service offering and become a key enabler for more complex services.

The Scalability of Wireless Data Services

by Lisa Pierce, April 8, 2003

Although very useful on an ad hoc individual case basis, neither public hot spots nor 2.5G mobile data services are a reliable form of remote access backup for a lengthy period for several hundred people in a fairly concentrated geographic area.

It's Official: European Mobile Operators Plan 3G Commercial Launch in 2003

by Bernt Ostergaard, March 12, 2003

The continued growth in overall mobile telephony revenues and increased customer spending on non-voice services underpins the mobile telcos' plans for 3G WCDMA services launch in Europe this year, which be in a few major city centers by year's end.

China May Go Its Own Way on Mobile 3G

by Brownlee Thomas, Ph.D., January 7, 2003

Companies doing business in China in the next few years should track mobile technology developments to ensure enterprise applications that are deployed across international operations will be compatible with TD-CDMA mobile technology.