For Consumer Product Strategy Professionals

WiMAX Services Are Both Complements To And Substitutes For Fixed Broadband

by Doug Williams, October 1, 2009

The wireless broadband technology known as WiMAX is slowly rolling out in markets around the US — and consumers have no idea what it is. But that's not a problem: Despite their lack of familiarity with the technology, consumers do understand the benefits . . .

For Consumer Product Strategy Professionals

The Who/What/Where Of WiMAX In The US

by Doug Williams, October 1, 2009

After years of anticipation and temptation, true WiMAX has officially arrived. After a slow initial rollout to four US markets in the past year, network expansion has accelerated, with as many as 22 new markets expected to come online in the last four . . .

For Consumer Product Strategy Professionals

Western European Mobile Forecast, 2009 To 2014

Mobile Internet Adoption Will Grow To 39% Of Mobile Users By 2014

by Thomas Husson, August 28, 2009

As mobile phones are now ubiquitous across Western Europe, the industry's attention has turned to the mobile Internet arena. Despite the recession, mobile Internet adoption will continue to grow significantly, with audiences tripling from 13% of Western . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: North American Technographics Emerging Uses Of Technology Online Survey, Q1 2009 (US)  (647 KB PPT)

by Joost van Kruijsdijk, June 23, 2009

This highlight deck summarizes the key findings from Forrester’s North American Technographics Emerging Uses of Technology Online Survey, Q1 2009 (US).

For Consumer Market Research Professionals

Technographics® Survey Highlights: European Consumer Technology Online Survey, Q4 2008  (494 KB PPT)

by Olesia Klevchuk, Corina Matiesanu, March 4, 2009

This highlight deck summarizes the key findings from Forrester¿s European Consumer Technology Online Survey, Q4 2008. This deck covers Home Networks, Internet connection outside of home, and Customers journey for laptops.

For Consumer Product Strategy Professionals

802.11n: Laying The Groundwork For The Digital Home

The State Of US Home Networking

by Nathan Safran, March 4, 2009

The 802.11n Wi-Fi specification is still in draft mode, but network equipment vendors are going full speed ahead in marketing 802.11n equipment. For the vast majority of consumers, 802.11n's bandwidth of 300 Mbps is overkill, but its improved wireless . . .

For Consumer Product Strategy Professionals

Preventing DSL From Becoming The Next Dial-Up

by Doug Williams, February 26, 2009

Over the past two quarters, new US cable broadband subscribers outpaced new DSL subscribers by a margin of more than four to one. Although low cost, fast speed, and the convenience of a bundle are the top purchasing criteria for both DSL and cable broadband . . .

For Marketing Leadership Professionals

On-The-Go Broadband, 2008 To 2013

Small Screen Will Deliver Critical Mass Interactive Audience In 2010

by David Card, January 20, 2009

Road warriors with laptops can already tap into Wi-Fi hotspots and other broadband networks for rich Internet-delivered experiences. Meanwhile, US mobile phone users are only just beginning to do anything other than calling or texting. But that's starting . . .

For Consumer Product Strategy Professionals

Top European Consumer Mobile Predictions For 2009

by Pete Nuthall, January 9, 2009

The economic recession will cast its shadow over the mobile world in 2009. The ramifications of consumers tightening their belts will become increasingly visible as the year progresses. Among the hardest hit will be the handset manufacturers as handset . . .

For Consumer Product Strategy Professionals

The Mobile Broadband Future

Tactics to Position On-the-Go Mobile Broadband for PCs

by Ian Fogg, December 16, 2008

Mobile operators have enjoyed extensive initial success with mobile broadband services. They are now assessing how best to position packages against home broadband given increasing concern over mobile network capacity.

For Consumer Product Strategy Professionals

Forecast Overview For The Consumer Product Strategy Professional

The Collection Of 2008 Forrester Forecasts Relevant To This Role

by Michelle de Lussanet, December 8, 2008

This is a collection of the forecasts that Forrester created in 2008 that are pertinent to consumer product strategy professionals. We list forecast reports relating to product-relevant topics along with brief descriptions of the content. These forecast . . .

For Consumer Product Strategy Professionals

Location-Based Advertising

Understanding the Opportunity for Wireless Broadband Networks

by Julie A. Ask, December 5, 2008

Ad-supported access is still considered to be a potentially critical revenue stream for public network providers. Google's previous attempts at citywide Wi-Fi in San Francisco, as well as Clearwire's WiMAX plans, show the large-scale investments and losses . . .

For Consumer Product Strategy Professionals

European Mobile Broadband Forecast, 2008 to 2013

Assessing the Impact of an Economic Downturn on Uptake

by Mark Mulligan, November 24, 2008

European mobile operators are actively marketing mobile broadband services to consumers, building the market beyond early business users. However, the prospect of a downturn in the European economy threatens consumer spending.

For Consumer Product Strategy Professionals

US Public Wi-Fi Consumer Survey, 2008

Opportunities and Marketing Strategies for Public Wi-Fi User Segments

by Ina Sebastian, October 9, 2008

The emerging nomadic public Wi-Fi consumer segment was the most promising target group for fee-based public Wi-Fi providers in 2007.

For Consumer Product Strategy Professionals

Smart Pipe Business Model

Developing Net Neutrality-Aware Strategies for Home and Mobile Internet

by Ian Fogg, September 17, 2008

Mobile operators are offering more flat rate Internet access tariffs to grow data revenues. They are attempting to retain their value chain position using smart pipe business models that are similar to those that home ISPs are deploying to generate new . . .

For Consumer Product Strategy Professionals

European Mobile Forecast, 2008 to 2013

Evaluating Mobile Services as They Reach Critical Mass

by Thomas Husson, July 30, 2008

Hype around very high-speed mobile broadband technologies (e.g., Long Term Evolution), compelling new multimedia devices (e.g., iPhone, N96, Xperia), Google's Android platform, and Nokia's Ovi Internet services is fueling the industry's expectations of . . .

For Consumer Product Strategy Professionals

Mobile Broadband USB Modems Take Off In Europe

Should Residential Fixed Broadband Product Strategists Be Worried?

by Pete Nuthall, July 22, 2008

Since 2007, mobile broadband USB modem sales have rocketed; their fast uptake has caught everyone by surprise, including the mobile operators that actually sell this product. Their success is worrying product strategists at fixed operators as they struggle . . .

For Infrastructure & Operations Professionals

Forrester TechRadar™: Enterprise Mobility Infrastructure, Q3 2008

Infrastructure And Services Converge To Make The Workplace Place-Agnostic

by Chris Silva, July 14, 2008

Enterprises see mobility as a top priority and seek to provide more mobility support to employees, implement solutions that provide seamless movement between networks, and formalize mobile policies. However, simply making mobility a key success goal is . . .

For Consumer Product Strategy Professionals

WiMAX

Is There a Business Case for a National Network?

by Ina Sebastian, June 10, 2008

Sprint and Clearwire have announced the formation of a new public company to implement a national WiMAX network, with substantial external investment. Service providers are evaluating the business case for WiMAX networks, which require substantial capital . . .

For Consumer Product Strategy Professionals

Unwired Unfetters Broadband in Australia

by Ina Sebastian, June 9, 2008

For Consumer Product Strategy Professionals

Wireless Broadband

Evaluating the Effects of Open Access and Evolving Ecosystems on US Carrier Networks

by Ina Sebastian, June 6, 2008

The recently closed auction of the 700 MHz C-Block requires winners such as Verizon Wireless to provide open access on the spectrum.

For Consumer Product Strategy Professionals

Wireless Broadband

Evaluating Service Opportunities to Profit from Teen Access Needs

by Ina Sebastian, April 17, 2008

Young adults have grown up as digital natives, not knowing a time without Internet, broadband, and wireless access. Young adults ages 18 to 24 were the heaviest users of home and public Wi-Fi in 2007. Younger teens may also be a target group

For Consumer Product Strategy Professionals

Public Wi-Fi

Evaluating the Potential and Threat of Home Wi-Fi Sharing Models on BSPs

by Ina Sebastian, March 5, 2008

Security features are of relatively low priority to consumers when it comes to Wi-Fi.

For Consumer Product Strategy Professionals

US Public Wi-Fi Consumer Survey, 2007

WISP Opportunities in the Consumer Space

by Ina Sebastian, January 8, 2008

Wi-Fi was the most popular Internet access medium for frequent business travelers in 2006. However, use of public Wi-Fi is moving beyond niche markets.

For Consumer Product Strategy Professionals

US Internet and BelAir Networks Ramp up Minneapolis Citywide Network

by Ina Sebastian, January 8, 2008

Service provider US Internet builds and operates a citywide wireless broadband mesh network in conjunction with equipment provider BelAir Networks (BelAir) and the city of Minneapolis. BelAir has supplied several operational citywide networks such as . . .