For Vendor Strategy Professionals

The Changing Face Of Telecom Wholesale

Telecom Wholesale: From Regulatory Mandate To Customer Demand

by Mike Cansfield, November 3, 2009

Last year we said that the wholesale sector in telecom was at an inflection point. This study shows that the changes we detected last year accelerated with market forces driving change in what customers want from their wholesale suppliers and in the business-to-business . . .

For Vendor Strategy Professionals

Vendor Strategists: Time To Revisit Your Corporate Strategy And Your Management Portfolio

by Thomas Mendel, Ph.D., Daniel Krauss, October 29, 2009

The current recession clearly showed at many companies how fundamental issues with corporate strategy can lead to a savage reality, affecting corporate stability in a big way. Strategists have started fighting back with a constant stream of ad hoc decision-making . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: The US Triple-Play Landscape  (560 KB PPT)

by Jacqueline Anderson, October 19, 2009

This highlight deck summarizes the key findings related to bundling from Forrester's North American Technographics Mobile and Telecom Online Survey, Q3 2009 (US). This is the second survey highlight in a series from the North American Technographics Mobile . . .

For Consumer Product Strategy Professionals

Music Release Windows: The Product Innovation That The Music Business Can't Do Without

by Mark Mulligan, September 4, 2009

In the late 20th century, music business artist contracts, development cycles, release schedules, and promotional activity were all shaped around getting a little shiny disc of a dozen or so tracks into the stores. Now in the 21st century, the album straightjacket . . .

For Consumer Product Strategy Professionals

Making Cloud-Based Music Services Fulfill Their Destiny

by Sonal Gandhi, September 4, 2009

On-demand music app Spotify is about to become available on the iPhone. This marks a giant step forward for cloud-based music. Services that aspire to provide a true cloud-based music experience should ensure that they are platform- and brand-agnostic . . .

For Sourcing & Vendor Management Professionals

Market Overview Of Cloud IT Services From Major Telcos

by Paul Roehrig, Ph.D., September 1, 2009

Interest and hype around cloud IT services is at an all-time high, but most enterprise decision-makers are still exploring the potential risks and rewards. Although most clients are not rushing to implement an unproven set of services, the promise for . . .

For Sourcing & Vendor Management Professionals

Seeking Flexible Outsourcing Deals

Australia's Department Of Defence Lays The Groundwork For A New Sourcing Strategy

by Tim Sheedy, August 25, 2009

For many IT sourcing customers, the arguments and potential legal battles concerning what is in scope and what is not — both for project work and managed services engagements — are constant thorns. The Australian Department of Defence, in the design of . . .

For Sourcing & Vendor Management Professionals

Assessing Your European Service Provider's Partnering Strategy For Global Delivery

European Sourcing Teams Need To Understand How GDM Partnerships Get Implemented

by Euan Davis, August 11, 2009

Offshore service propositions are filtering down to the European market as local IT service providers partner with India's pure-plays. Each needs the other in a symbiotic relationship fueled by Indian scale and European revenue growth. Sourcing groups . . .

For Sourcing & Vendor Management Professionals

How Do Service Providers Blend Global Delivery For European Clients?

by Euan Davis, August 6, 2009

IT process maturity and robust service management structures allow firms to aggressively leverage offshore resources through their provider's global delivery model. But many European firms need a staggered, blended approach to global delivery. Large international . . .

For Sourcing & Vendor Management Professionals

How Europeans Tune Global IT Service Delivery Models

Deal-Makers Hedge Offshore Risk With Blended Models

by Euan Davis, August 5, 2009

The IT services industry in Europe continues to mature, with global delivery strategies superseding traditional offshore approaches. First, movers with standard IT process models configured for sourcing maturity fully exploited global delivery; now, a . . .

For Consumer Product Strategy Professionals

How To Survive The Media Meltdown

Identifying Successful Content Strategies

by Nick Thomas, August 5, 2009

The media meltdown — where traditional media business models based on scarcity and control are fundamentally challenged by the new realities of digital media consumption — is creating huge problems for media companies. But consumers are spending more . . .

For Sourcing & Vendor Management Professionals

Sourcing Lessons From 2008 EMEA IT Outsourcing Deal Activity

What Market Trends Can Teach SVM Pros About Setting Outsourcing Strategy

by Andrew Parker, July 21, 2009

The EMEA enterprise IT outsourcing market had a very active year in 2008, with 341 large outsourcing contracts in Forrester's deal-tracking survey for the year. This was identical to the number of deals tracked in 2007, and up substantially from the 306 . . .

For Consumer Product Strategy Professionals

Netbooks Remain Adjunct PCs . . . For Now

Radical Changes In Technology And Business Model Are Around The Corner

by Paul Jackson, July 14, 2009

For a new technology category that's only 20 months old, netbooks have certainly shaken up the consumer technology world. But can this momentum continue? Forrester believes that the device that falls between mobile phones and full laptops is here to stay . . .

For Consumer Product Strategy Professionals

Music And ISPs: The Time Is Right For A New Relationship

by Sonal Gandhi, July 14, 2009

Universal Music and Virgin Media's launch of an unlimited MP3 subscription service in the UK marks a new era in the music label/ISP relationship. While labels and ISPs have not had much success at forming mutually beneficial partnerships in the past in . . .

For Technology Product Management & Marketing Professionals

The Managed Service Market Continues To Percolate

Economic Worries Drive Consideration, While Business Value Drives Satisfaction

by Henry Dewing, July 14, 2009

Managed services vendors promise mitigation of economic and technology risk to business customers, and some IT professionals are buying those services. The market for many new and traditional managed services has weathered the recent economic environment . . .

For Technology Product Management & Marketing Professionals

The Changing Yin And Yang Of Tech Vendors And Channel Partners

Business Model Changes Call For Realigning The Demand Chain

by Tim Harmon, July 10, 2009

For years, channel partners have based their businesses around specific offerings sold into specific geographies or verticals. Today, channel partners are making dramatic adjustments to business models to cope with new levels of complexity, software-as-a-service/platform-as-a-service . . .

For Vendor Strategy Professionals

The Personal Cloud

How Individual Computing Will Shift From Being Device-Centric To Information-Centric

by Frank E. Gillett, July 6, 2009

The personal computing experience is complex and challenging, as individuals wrestle with multiple personal computers (PCs) and online services to manage an increasingly diverse set of information. Existing technologies for online information synchronization, . . .

For Consumer Product Strategy Professionals

Building The Perfect Bundle

Use Quantitative Methods To Pinpoint What Consumers Want And How Much They Will Pay

by Doug Williams, June 29, 2009

Bundles have emerged as a strong opportunity for service providers to drive acquisition and improve customer retention, but only 20% of US online consumers subscribe to voice, broadband, and pay-TV service from a single provider. Today's consumers have . . .

For Sourcing & Vendor Management Professionals

Major Hurdles Remain In Enterprise Cloud Services

IT Service Providers Are Addressing The Technical And Business Challenges For End Users

by Paul Roehrig, Ph.D., June 29, 2009

Even though cloud services delivered by major IT service providers hold potential promise for long-term value, they are currently awash in a frenzy of irrational exuberance. Forrester's data shows that a growing number of enterprise clients are implementing . . .

For Consumer Product Strategy Professionals

The Future Of Location-Based Services: Four Service Categories Will Emerge

by Thomas Husson, June 29, 2009

Location is at the very heart of the mobile value proposition. Thirty percent of European online consumers with mobile phones are interested in using mobile GPS/navigation services, while 52% of smartphone owners with unlimited mobile Internet packages . . .

For Consumer Product Strategy Professionals

Eight Models For Monetizing Digital Content

Ad Revenue Softens, And Publishers Seek New Ways To Make Content Pay

by Sarah Rotman Epps, June 25, 2009

History repeats itself: As they have in other economic downturns, publishers are considering offering paid content products as a way to wean themselves off the shrinking teat of advertising. In this report, we examine the four qualities that characterize . . .

For Vendor Strategy Professionals

SWOT: The Evolution Of IT Service Providers To Business Technology Competitors

The Business Technology Offerings Of Accenture, Capgemini, Cognizant, And IBM

by Chris Andrews, June 22, 2009

The market for traditional IT services will change dramatically over the next five years as more vendors realize the benefits of aligning their technology solutions with the needs of business customers. Unlike other technology trends that come and go, . . .

For Consumer Product Strategy Professionals

How To Reinvent The TV Industry

A New Business Model For New Times

by Bobby Tulsiani, June 16, 2009

What's the TV industry to do when it looks into the future and sees a business with lower margins, smaller audiences, and its brands being destroyed? Forrester models the revenue potential for each of the new online TV windows and analyzes how the current . . .

For Consumer Product Strategy Professionals

Online Video Sites: A Forrester Content Strategy Review Analysis

by Nick Thomas, June 4, 2009

Online video is increasingly popular with users, as sites like NBC/FOX's Hulu and the BBC's iPlayer continue to grow in popularity. Meanwhile YouTube, the biggest online video site of them all, is still struggling to monetize its audience. User appeal . . .

For Consumer Product Strategy Professionals

Evaluating Online News Sites Using The Forrester Content Strategy Review

by Nick Thomas, June 2, 2009

The newspaper business is in big trouble. Declining print circulation is compounded by lower-than-expected growth in online ad revenues, despite the popularity of news with online users. Publishers must resist simply building a pay wall around expensive . . .