For Consumer Market Research Professionals

Technographics® Insight: European Consumer Device Adoption Trends   (584 KB PPT)

by Joost van Kruijsdijk, July 17, 2009

This Technographics Insight takes a look at consumer device adoption in Europe. It focuses on how device penetration numbers have changed over the past three years, as well as the purchase intention for these devices in the next six months.

For Consumer Product Strategy Professionals

Blu-ray Can't Succeed With HD Video Alone

Why The Future Of Blu-ray Depends On Serving Multiplatform Viewers

by James L. McQuivey, Ph.D., July 8, 2009

It was just over a year ago that Blu-ray vanquished its long-time rival HD-DVD. Uptake for Blu-ray has been promising: A significant 7% of US households can play Blu-ray discs at home either on a PlayStation3 or a standalone Blu-ray player. This certainly . . .

For Consumer Product Strategy Professionals

How Consumers Get Online Video To The TV

The Convenience Quotient Reveals The TV-Connected PC Is The One To Watch

by James L. McQuivey, Ph.D., June 8, 2009

Online video has finally come to the living room. Forrester estimates that nearly 9 million homes in the US watch at least some online video on a TV set in a typical month. Why they do so is obvious: They get more control over when they watch their favorite . . .

For Consumer Product Strategy Professionals

The Future Of European Video On Demand Is TV-Based

by Laurence Meyer, May 21, 2009

The European video-on-demand (VOD) industry has been particularly dynamic over the past nine years. To date, PC-based-VOD services outnumber TV-based-VOD services. In the medium term, however, TV-based-VOD services will play a central role in the European . . .

For Consumer Product Strategy Professionals

Video On Demand Must Compete With DVD And The Economic Downturn

Develop Improved VOD Strategies To Counter Difficult Market Conditions

by Laurence Meyer, March 23, 2009

DVD is still Europeans' preferred medium for consuming digital video content on demand. Video product strategies must operate within the context of DVD's current market dominance. Yet TV-based video-on-demand (VOD) uptake is growing fast; roughly 35% . . .

For Consumer Product Strategy Professionals

The Filmed Entertainment Economy In A Recession

Tracking US Consumer Behavior In The Theatrical Movie, DVD, And Pay-TV Markets

by Bobby Tulsiani, February 25, 2009

Even though 39% of US online consumers believe their economic situation will remain the same and one-third actually think it will improve in the next 12 months, most are taking a cautious approach to entertainment spending. While filmed entertainment . . .

For Consumer Product Strategy Professionals

CE Purchase Plans: Converting On-The-Fencers To Buyers In An Economic Downturn

by Nathan Safran, February 18, 2009

Despite the economic downturn, the vast majority of US online consumers in the market for consumer electronics (CE) devices will choose to delay their purchase or select a cheaper product rather than decide against the purchase. Laptops, HDTVs, and digital . . .

For Consumer Product Strategy Professionals

Cracking The Convenience Code

How The Convenience Quotient Guides Product Strategy

by James L. McQuivey, Ph.D., February 6, 2009

Why do the products with the most desirable features fail as often as they succeed? Diligent consumer product strategists work tirelessly to figure out how their products will fare in the marketplace. Even when their products succeed, they are often unable . . .

For Consumer Product Strategy Professionals

Video Devices Vulnerable In A Down Economy

Consumers Are Likely To Flee To Free Home Video Options

by James L. McQuivey, Ph.D., October 14, 2008

The global economic crisis hits people at all levels, constraining spending and making it difficult for new gadgets and devices to gain momentum. At the same time, economic difficulty tends to keep people at home and while at home, they like to be entertained . . .

For Consumer Product Strategy Professionals

Movies on the Internet

Unlocking New Revenue Streams

by Bobby Tulsiani, July 25, 2008

With DVD sales stagnating and an uncertain future for Blu-ray adoption, the Internet has the potential to unlock new digital revenue opportunities for the movie industry.

For Consumer Market Research Professionals

Benchmark 2008: Gen X Loves Gadgets The Most

North American Consumer Technographics

by Charles S. Golvin, July 21, 2008

Irrespective of whether it's devices like HDTVs that are shared by multiple household members or gadgets like mobile phones that are highly personal, you're most likely to find them in the homes and hands of Gen Xers. Gen Yers tend to favor personal devices . . .

For Consumer Product Strategy Professionals

Blu-ray

Not yet a Winner Despite the Death of HD-DVD

by Nathan Safran, July 11, 2008

The recent demise of the HD-DVD high-definition optical disk format has caused some to crown Blu-ray the big winner in the optical disk format wars. However, it is not yet clear that consumers will upgrade from standard DVD, and alternative content sources . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: North American Technographics® Consumer Software And Home Office Online Survey, Q1 20  (341 KB PPT)

by Jacqueline Anderson, May 1, 2008

This highlight deck summarizes the key findings from Forrester¿s North American Technographics® Consumer Software And Home Office Online Survey, Q1 2008. This deck covers what software products consumers use and what technology home-based business . . .

For Consumer Market Research Professionals

North American Technographics Consumer Software And Home Office Online Survey, Q1 2008

North American Consumer Technographics Technographics Survey, February 28, 2008

For Consumer Market Research Professionals

Which Generations Are Adopting Consumer Technology Devices, 2007  (160 KB PPT)

by Charles S. Golvin, January 8, 2008

More than two-thirds of Seniors have a DVD player, but only 8% have a game console. How does PC and consumer device adoption vary across the generations?

For Consumer Market Research Professionals

Media Consumption Across The Generations, 2007  (134 KB PPT)

by James L. McQuivey, Ph.D., January 8, 2008

Seniors watch the most TV, and read the most print media. How does media and Internet time vary across the generations?

For Consumer Market Research Professionals

What Are Different Generations Watching On TV, 2007  (209 KB PPT)

by James L. McQuivey, Ph.D., January 4, 2008

How much TV are Gen Yers and other generations watching? Which TV channels appeal to which generations?

For Consumer Market Research Professionals

North American Technographics® Technology, Media, And Marketing Benchmark Survey, Q3 2007

North American Consumer Technographics Technographics Survey, September 30, 2007

For Consumer Product Strategy Professionals

The Next-Gen DVD Format War: Still Bloody

Blu-ray Must Drop Hardware Prices Quickly To Beat HD-DVD

by J.P. Gownder, September 21, 2007

Forrester predicted in 2005 that Blu-ray would eventually win a hard-fought victory over HD-DVD in the next-generation DVD format war. Today, Forrester believes that Blu-ray remains in a better position than HD-DVD — but that Blu-ray strategists need . . .

For Consumer Market Research Professionals

Benchmark 2007: The Five-Year Forecast For Devices And Access

by Charles S. Golvin, September 20, 2007

While US consumers' appetite for new digital technologies and services is not insatiable, it remains robust. Today mobile phones, PCs, Internet connections, and digital cameras may be found in more than half of US households, and, by the end of 2007, . . .

For Technology Product Management & Marketing Professionals

Benchmark 2007: Personal Devices Go Mainstream

Early Adopters Favor Personal Gadgets

by Charles S. Golvin, September 18, 2007

Digital devices continue their relentless growth into widespread adoption among North Americans. Mobile phones and digital cameras are the most popular personal devices — owned by 72% and 62% of North American adults, respectively. More than one-third . . .

For Consumer Product Strategy Professionals

Next-Generation DVD

Will the Winner Be HD DVD, Blu-ray, or None of the Above?

by Michael Gartenberg, September 5, 2007

Both HD DVD and Blu-ray camps are attempting to win over the hearts and minds of consumers with next-generation, high-definition optical disks.

For Consumer Market Research Professionals

US Online DVD Rental Service Use, 2006  (174 KB PPT)

by James L. McQuivey, Ph.D., July 6, 2007

Just 11% of households with a DVD player subscribe to online DVD rental services like Netflix or Blockbuster Online. As HD-DVD and Blu-Ray become more popular, online DVD rental services will continue to put pressure on brick and mortar stores with their . . .

For Consumer Product Strategy Professionals

CES 2007: The End Of The High-Definition DVD Format War?

Hardly, But New Dual-Format Announcements Muddy The Market Waters

by Paul Jackson, January 16, 2007

The first products offering compatibility between the rival Blu-ray and HD-DVD formats were announced at CES last week. Two very different approaches offer solutions from both ends of the value chain: Create a dual-format disc or a dual-format home player. . . .

Blu-ray Disc Will Still Beat HD-DVD

Market Researchers Should Track Five "Blue Laser Market Indicators"

by Ted Schadler, October 5, 2006

We haven't changed our mind since October 2005, when we predicted that Blu-ray would win a pyrrhic victory over HD-DVD for the next generation of DVDs. To track the market's development, market researchers should begin charting five "blue laser market . . .