For Information & Knowledge Management Professionals

How SaaS-Able Are Content, Collaboration, And Data Software Categories?

Only Some Categories Possess The Innate Characteristics Suited To SaaS Delivery

by Craig Le Clair, Ted Schadler, July 8, 2009

Many enterprises are considering information and knowledge management (I&KM) software-as-a-service (SaaS) solutions as alternatives to on-premise software installations and perpetual-license models. In response, I&KM vendors — old and new — have . . .

For Sourcing & Vendor Management Professionals

TechRadar™ For Sourcing & Vendor Management Professionals: Software-As-A-Service

CRM And Collaboration Are Growing, And Many New Categories Are On The Horizon, Q1 2009

by Liz Herbert, March 12, 2009

As software-as-a-service (SaaS) becomes increasingly important to firms' application strategies, sourcing and vendor management professionals are taking ownership of the research, purchasing, negotiations, and ongoing vendor relationships for these solutions. . . .

For Information & Knowledge Management Professionals

Get Ahead Of The Rich Media Management Curve

Answers To Frequently Asked Questions About Digital Asset Management

by Stephen Powers, November 5, 2008

As the number of rich media assets continues to rise, so too does enterprise interest in digital asset management (DAM) to help manage the use of these assets in online channels and reduce the costs of creating them. However, information and knowledge . . .

For Information & Knowledge Management Professionals

Forrester TechRadar™: Enterprise Content Management, Q2 2008

Content Services Are Disruptive; Imaging Delivers High Business Value

by Kyle McNabb, June 27, 2008

The volume of emails, video, documents, Web sites, collaborative workspaces, scanned images, corporate records, blogs, statements, and other types of content continues to explode. Enterprises don't just need to manage content to reduce risk, they must . . .

For Information & Knowledge Management Professionals

Market Overview: Digital Asset Management

Managing The Production And Distribution Of Rich Media

by Stephen Powers, April 14, 2008

Increasing interactive channel needs currently force many information and knowledge management (I&KM) professionals in marketing and IT to take a fresh look at digital asset management (DAM), historically a low priority in most organization's enterprise . . .

For Information & Knowledge Management Professionals

Trends 2008: Digital Asset Management

by Stephen Powers, February 13, 2008

Enterprises show renewed interest in digital asset management (DAM) due to increased creation and use of digital assets across multiple channels, coupled with maturing enterprise content management (ECM) strategies. Marketing managers have become aware . . .

For Marketing Leadership Professionals

Want To Build A Better Brand? Plan For MAM

by Lisa Bradner, September 12, 2007

As marketing channels proliferate, marketers face challenges creating and delivering their brand consistently regardless of medium. By creating a central repository for brand assets, managing how those assets are used, and delivering them to teams inside . . .

For Interactive Marketing Professionals

Cymfony Leads With A Complete Brand Monitoring Offering

The Forrester Wave™ Vendor Summary, Q3 2006

by Peter Kim, September 13, 2006

Cymfony finishes as a Leader in our Forrester Wave™ evaluation of brand monitoring solutions. Its Orchestra product offers the strongest overall functionality, a robust user interface, and the most extensive coverage of data sources in the brand . . .

For Interactive Marketing Professionals

The Forrester Wave™: Brand Monitoring, Q3 2006

Nielsen BuzzMetrics And Cymfony Lead In Our Category Evaluation

by Peter Kim, September 13, 2006

The power shift from media institutions to consumer communities means that marketers must track a diverse and growing range of influential voices. To find out how the emerging technology solutions that address this challenge stack up, Forrester evaluated . . .

For Interactive Marketing Professionals

Factiva Offers A Globally Focused Brand Monitoring Solution

The Forrester Wave™ Vendor Summary, Q3 2006

by Peter Kim, September 13, 2006

Factiva is on the edge of the Strong Performer category of our Forrester Wave™ evaluation of brand monitoring solutions. The vendor's Reputation Intelligence solution is a brand monitoring product with solid core functionality and above-average . . .

For Interactive Marketing Professionals

Nielsen BuzzMetrics Leads With A Strong Brand Monitoring Strategy

The Forrester Wave™ Vendor Summary, Q3 2006

by Peter Kim, September 13, 2006

Nielsen BuzzMetrics finishes as a Leader in our Forrester Wave™ evaluation of brand monitoring solutions. Overall, we found that the vendor has the strongest strategic vision and currently competes at a scale unmatched by any other competitor. Nielsen . . .

For Interactive Marketing Professionals

Brandimensions Provides Vertical-Specific Brand Monitoring

The Forrester Wave™ Vendor Summary, Q3 2006

by Peter Kim, September 13, 2006

Brandimensions finishes as a Contender in our Forrester Wave™ evaluation of brand monitoring solutions. The vendor concentrates on brand monitoring specifically within online content and is focused deeply on three verticals: automotive, media, and . . .

For Interactive Marketing Professionals

MotiveQuest Delivers Strategy-Led Brand Monitoring Services

The Forrester Wave™ Vendor Summary, Q3 2006

by Peter Kim, September 13, 2006

In our Forrester Wave™ evaluation of brand monitoring solutions, MotiveQuest is well positioned in the Strong Performer category. Contrary to other vendors in the market, MotiveQuest heavily emphasizes its services and positions itself as a technology-enhanced . . .

For Interactive Marketing Professionals

Umbria Delivers Segmentation-Focused Brand Monitoring

The Forrester Wave™ Vendor Summary, Q3 2006

by Peter Kim, September 13, 2006

Umbria is on the edge of the Strong Performer category of our Forrester Wave™ evaluation of brand monitoring solutions. The vendor focuses on analysis of consumer-generated media, delivering a clear understanding of customer voices supported by . . .

For Interactive Marketing Professionals

Biz360 Offers A Strong, User-Focused Brand Monitoring Product

The Forrester Wave™ Vendor Summary, Q3 2006

by Peter Kim, September 13, 2006

In our Forrester Wave™ evaluation of brand monitoring solutions, Biz360 finishes in the middle of the Strong Performer category. The vendor offers a strong, end-user-focused brand monitoring solution with good coverage of data sources. The company's . . .

For Information & Knowledge Management Professionals

Digital Asset Management Will Move From Niche To Mainstream If . . .

by Robert Markham, April 5, 2005

The digital asset management (DAM) market is stuck in rut as it seeks to transition from a niche market to mainstream use. Factors inhibiting growth are: 1) the cost of the software and implementation services; 2) the lack of integration between pure-play . . .

For Information & Knowledge Management Professionals

Open Text's Artesia Acquisition: The End Of Standalone Digital Asset Management

by Robert Markham, September 28, 2004

Open Text's acquisition of Artesia Technologies removes the top digital asset management (DAM) vendor, in terms of number of customers and market share, from the market. This makes the going tough for the few independents left. The acquisition will upset . . .

Monitoring Services Protect Brands And Digital Assets

by Jim Nail, Erica Driver, September 15, 2004

The Internet gives brands global reach. At the same time, it enables misuse of brand assets on a global scale by angry consumers, opportunistic partners, and unscrupulous criminals. But it has also led to the development of tools that allow marketers, . . .

AACS LA Tackles Digital Content Protection

The Multi-Industry Consortium Is A Good Start, Has Miles To Go

by Ted Schadler, July 14, 2004

Today, a new consortium composed of heavyweights in three industries — entertainment, consumer electronics, and IT — announced a copy protection strategy based on "broadcast encryption" technology to ensure that consumers can get their favorite movies . . .

For Information & Knowledge Management Professionals

IT Trends 2004: Digital Asset Management

by Robert Markham, February 3, 2004

The digital asset management (DAM) market suffers from widely separated functions within the enterprise that are not easily integrated to justify the investment at an enterprise level.

For Information & Knowledge Management Professionals

Autonomy's Buy of Virage Is Picture Perfect

by Daniel W. Rasmus, July 22, 2003

This acquisition demonstrates not only the trend toward integration in this market, but also the necessity for horizontal technology vendors to increasingly move toward solutions to prove the value of their technology.

For Information & Knowledge Management Professionals

Interwoven Reloads With MediaBin Acquisition

by Nicholas Wilkoff, John P. Dalton, June 2, 2003

Interwoven's acquisition of digital asset management specialist MediaBin will broaden its sales reach and put pressure on competing Web content specialists.

For Information & Knowledge Management Professionals

Protect Brand and Intellectual Property With Internet Surveillance Services

by Erica Driver, March 4, 2003

Organizations that are looking for software that goes out to the Internet to look for company mentions should consider Internet surveillance services. Internet surveillance services are an offshoot of digital rights management.

Don't Go Broke Managing Digital Assets

by Chris Charron, John P. Dalton, Sadaf Roshan, January 1, 2003

Enterprisewide digital asset management (DAM) is a myth for media companies. Publishers and networks should attack specific workflows with open, cheap, modular tools - not with galactic DAM deployments.

For Information & Knowledge Management Professionals

IT Trends 2003: Digital Asset Management

by Robert Markham, November 19, 2002

IT trends for DAM in 2003 include: better integration of DAM functionality, technology advances that will increase the functionality and access of DAM solutions, and an increasing integration of DAM into ECM solutions.