For Interactive Marketing Professionals

US Interactive Marketing Forecast By Industry, 2009 To 2014

by Shar VanBoskirk, November 11, 2009

Although interactive marketing is poised to grow at a 16% compound annual growth rate (CAGR) overall, not all industries will match this pace. Retail and financial services will own the largest share of all interactive marketing, while brand advertisers . . .

For Interactive Marketing Professionals

How Email Marketers Should Capitalize On Youth Communication Patterns

Four Tactics For Relevance In The Youth Inbox

by David Daniels, October 1, 2009

Ninety percent of US online youths surveyed in our recent youth online survey have at least one email account. While just 19% of US online youths report opting in to email newsletters, they are highly engaged in the viral aspects of email. But US youths . . .

For eBusiness & Channel Strategy Professionals

How To Win Over European Online Shoppers

Email And Site Tips For Success In Seven Different European Markets

by Zia Daniell Wigder, September 21, 2009

Many businesses, especially those expanding into Europe for the first time, take a blanket approach to the European market: Web sites are merely replicated throughout Europe with nearly identical features offered on each site. While few eBusinesses should . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: How Consumers Connect With Companies Online  (482 KB PPT)

by Corina Matiesanu, September 18, 2009

This highlight deck summarizes the key findings related to brand and company interactions from Forrester's North American Technographics Interactive Marketing Online Survey, Q2 2009 (US). This is the third survey highlight in a series from the North American . . .

For Interactive Marketing Professionals

The ROI Of Email Relevance, 2009

New Rules To Improve The Bottom Line

by David Daniels, September 16, 2009

Email marketer expectations and sophistication are increasing. Forrester's Q1 survey of 104 email marketers found that the number of email marketers using click-through data as a segmentation attribute grew to 51%, its highest level ever. Yet, the survey . . .

For B2B Market Research Professionals

Enterprise Buying Influences In Emerging Markets, 2009  (406 KB PPT)

by Ellen Daley, August 7, 2009

From: Enterprise Global Technology Adoption Survey, Asia Pacific, Latin America, Middle East, And Africa, Q1 2009

For B2B Market Research Professionals

Sources That Influence Telecom And Network Purchasing Decisions Of Canadian VSB/SMBs: 2009   (422 KB PPT)

by Ellen Daley, August 7, 2009

Using data from BDS' Enterprise And SMB Networks And Telecommunications Survey, North America And Europe, Q1 2009 survey, Forrester Research examines Canadian SMBs and very-small businesses (VSBs) and the sources of information that influence their telecom . . .

For Customer Intelligence Professionals

Marketers: Stop The Abuse! Adopt Preference Management

Consumers Are Losing Trust And Patience With Marketers

by Dave Frankland, July 22, 2009

Preference and relevance are tired and overused marketing terms. But despite the lip service marketers give them, we don't see an awful lot of focus on them. To get a complete picture of the state of preference management in practice and the similarities . . .

For Customer Intelligence Professionals

Six Steps To Improving Email Delivery

Why Email Marketers Are Struggling To Break Through The Inbox

by David Daniels, July 15, 2009

Overburdened marketers are largely failing to implement core delivery best practices such as message authentication schemes. With a forecasted $144 million dollars in email marketing spending in 2014 to be wasted on messages that never get delivered, . . .

For eBusiness & Channel Strategy Professionals

Seize The Marketing Opportunity In Online Freebies, Samples, And Coupons

European Net Users Who Show Interest In Online Promotions Are A Reactive Marketing Target

by Lauriane Camus, Patti Freeman Evans, July 8, 2009

Net users who look for discounts and free products online tend to make more money and react more positively to email promotions than those who don't. They also come across as very social individuals who are likely to influence their peers because they . . .

For Consumer Product Strategy Professionals

The Recession's Impact On US Media Consumers

by Sarah Rotman Epps, July 8, 2009

Eighteen months into the US recession, consumers are feeling the pain. They're cutting back on certain forms of media and entertainment, such as buying music CDs, DVDs, and magazines from a store or kiosk. But other forms of media show stability: For . . .

For Interactive Marketing Professionals

US Interactive Marketing Forecast, 2009 To 2014

Spend Will Reach Nearly $55 Billion As Interactive Cannibalizes Traditional Media

by Shar VanBoskirk, July 6, 2009

Interactive marketing will near $55 billion and represent 21% of all marketing spend in 2014 as marketers shift dollars away from traditional media and toward search marketing, display advertising, email marketing, social media, and mobile marketing. . . .

For Marketing Leadership Professionals

Marketing Budgets Suffer Significant Cuts

But Marketing Leaders Project Optimism Even In A Downturn

by Lisa Bradner, July 2, 2009

Our Q1 2009 Global CMO Recession Online Survey reveals marketing leaders under pressure to deliver results while enduring budget cuts in excess of 20%. To keep their businesses moving forward, marketing leaders are cutting back on traditional tactics . . .

For Customer Intelligence Professionals

Why Consumers Subscribe To Financial Services Emails

Understand How To Find New Email Subscribers And Keep Their Interest

by Julie M. Katz, June 24, 2009

Marketing emails from financial institutions have grown substantially. Despite this growth, consumers remain skeptical about financial services emails. To counter the skepticism, email marketers should increase the amount of information and control consumers . . .

For Interactive Marketing Professionals

US Email Marketing Forecast, 2009 To 2014

by David Daniels, June 12, 2009

Email adoption and use by consumers and businesses alike remain strong, with 153 million online adults regularly using email by 2014. Social inbox users will total 47 million in 2014, but will ultimately level off based on the blurring lines of the "traditional" . . .

For eBusiness & Channel Strategy Professionals

The State Of Retailing Online 2009: Marketing

by Sucharita Mulpuru, June 5, 2009

This report reflects the 12th annual fielding of "The State of Retailing Online," a Shop.org study conducted by Forrester Research. The objective of the study is to collect a series of benchmarks from online retailers that primarily transact in the business-to-consumer . . .

For Interactive Marketing Professionals

Interactive Marketing Channels To Watch In 2009

The Recession Inhibits Firms From Trialing Emerging Channels

by Shar VanBoskirk, June 4, 2009

Because of the recession, this year marketers decline their use of brand-oriented display media and are particularly shy to adopt emerging channels like online video and mobile marketing. Instead, they cling to direct response specialists email and search . . .

For Interactive Marketing Professionals

Understanding Metric Methodology Is The Key To Email Marketing Effectiveness

Avoid The Common Perils Of Email Performance Measurement

by David Daniels, May 28, 2009

While organizations are captivated by the economics of email marketing, just 51% of 286 email marketers surveyed in a July 2008 Jupiter/ClickZ survey agreed that they understand the methodology their applications use to calculate email metrics like click-through . . .

For Marketing Leadership Professionals

Defining A CPG Web Site Strategy

Marketing Leaders Must Define Web Sites' Role In Each Brand's Marketing Mix

by Lisa Bradner, May 19, 2009

CPG Web sites continue to be a mecca for consumers searching for coupons and deals — and in today's economy, those activities are likely to be more popular than ever. However, many CPG Web sites can — and should — do more than provide cents off. For marketing . . .

For Interactive Marketing Professionals

Why Consumers Subscribe To Retail Emails

Understand How To Find New Email Subscribers And Keep Their Interest

by Julie M. Katz, May 13, 2009

Boom times are over for retailers, and email marketers need a way to retain the customers they have. Lucky for retailers, they have a deep history with email and robust lists. To meet current email subscriber needs, they'll need a stronger understanding . . .

For Interactive Marketing Professionals

Why Consumers Subscribe To CPG Emails

Understand How To Find New Email Subscribers And Keep Their Interest

by Julie M. Katz, May 13, 2009

Email is a great channel for consumer products manufacturers to spread the word about their products, especially to consumers motivated by family and cost-savings. CPG email subscribers are real fans of the brand, motivated by family, and extra cost-conscious . . .

For Customer Experience Professionals

Where To Find Help For Web Design Projects, 2009

North American Interactive Agencies Report Their Capacity, Budget, And Industry Capabilities

by Vidya L. Drego, May 8, 2009

Web site owners know that selecting the right Web design vendor can be a stressful and complicated endeavor. Budgets for design services are tight, but interactive design agencies are still selective about the projects they take on. To help kick-start . . .

For Interactive Marketing Professionals

As Seen In The Inbox

Assessing Video Email Opportunities

by David Daniels, May 4, 2009

Video in email represents new revenue opportunities and click-through optimization for email marketers. A July 2008 JupiterResearch/ClickZ survey of 286 email marketing executives found that 17% of the respondents were planning on using video in email . . .

For Technology Product Management & Marketing Professionals

B2B Marketers' 2009 Budget Trends

Dollars Shift To Digital Tactics As The Recession Provokes Deep Cuts

by Laura Ramos, April 24, 2009

What a difference a year makes. Compared with our year-end 2007 study, the outlook for business-to-business (B2B) marketing budgets is, not surprisingly, dire. Facing budget reductions of 23% on average, most marketers try to fend off deeper cuts while . . .

For Technology Product Management & Marketing Professionals

The Down Economy Pushes B2B Digital Tactics Ahead

Integrate Email, Digital, And Search Marketing To Make The Marketing Mix Pay Off

by Laura Ramos, April 24, 2009

As the current recession continues through 2009, a company's marketing mix must produce sales-ready results using less expensive channels. Digital marketing creates engaging, interesting experiences that rival personal selling without the cost of travel . . .