For Customer Experience Professionals

Emotional Experience Design

Creating Online Experiences That Deeply Engage Customers

by Ron Rogowski, October 26, 2009

As consumers increasingly look to connect with companies online, lackluster Web experiences will damage many brands. But better functional design won't solve the problem. Instead, Forrester recommends that companies master the three principles of a new . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: US Youth Device Ownership And Habits  (598 KB PPT)

by Ina Mitskaviets, Corina Matiesanu, October 19, 2009

This highlight deck summarizes the key findings related to devices and mobile usage from Forrester's North American Technographics Youth Online Survey, Q2 2009 (US). This is the second survey highlight in a series from the North American Technographics . . .

For Consumer Product Strategy Professionals

The Next-Gen Product Convenience Challenge

Apply Convenience Kaizen Across Entire Product Portfolios

by Ian Fogg, October 6, 2009

Due to the speed of product launches and updates in the Internet era, companies no longer have the luxury of reflecting on product and service convenience at a time of their choosing. They must think continually about what benefits every product in their . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: Device Adoption And Netbooks  (578 KB PPT)

by Olesia Klevchuk, September 21, 2009

This highlight deck summarizes the key findings related to device ownership from Forrester's European Technographics Benchmark Survey, Q2 2009. This is the second survey highlight in a series from the European Technographics Benchmark Survey, Q2 2009.

For Consumer Product Strategy Professionals

The Re-Emergence Of The PC As A Proper Gaming Platform

by Paul Jackson, Abe Garon, July 9, 2009

Consumer behaviors are becoming increasingly mobile, and many are almost continuously connected to the Internet. Along with the move toward downloadable content, this trend will allow the PC to play an increasingly important role in the video gaming market. . . .

For Consumer Product Strategy Professionals

Less Is More In CE Design

by Nathan Safran, July 2, 2009

Consumer electronics (CE) design has long followed an upward technology curve as firms respond to consumer expectations for "more" — more features, more horsepower, more of everything. While consumers still expect their devices to become faster and more . . .

For Consumer Market Research Professionals

US Online Consumer Survey: Technology In The Home, 2008

by Corina Matiesanu, June 16, 2009

This report explores trends in the ownership of various household consumer electronics devices, as well as personal computers, software, and hardware. It also segments and profiles US online households by different levels of comfort with home technologies . . .

For Consumer Product Strategy Professionals

How Consumers Get Online Video To The TV

The Convenience Quotient Reveals The TV-Connected PC Is The One To Watch

by James L. McQuivey, Ph.D., June 8, 2009

Online video has finally come to the living room. Forrester estimates that nearly 9 million homes in the US watch at least some online video on a TV set in a typical month. Why they do so is obvious: They get more control over when they watch their favorite . . .

For Consumer Product Strategy Professionals

"Project Natal" Drives User Interfaces For All

Microsoft Announces A Controller-Less Game Console Interface

by Paul Jackson, June 5, 2009

Microsoft's announcement of Project Natal this week at its Xbox media event, prior to the start of E3, demonstrates the early efforts that the Redmond giant is making to significantly broaden the appeal of its Xbox platform. Combining full-body motion . . .

For Consumer Product Strategy Professionals

The "Smartphone" Is Dead: Long Live Smart Phones And Smart Gadgets

by Ian Fogg, May 15, 2009

Apple's and Google's arrival in the mobile market is causing knock-on effects throughout the market and is opening up opportunities. All mobile handsets are becoming smarter and Internet-capable. Yesterday's smart high-end phone is today's midrange phone . . .

For Consumer Product Strategy Professionals

Driving Consumer Product Innovation

Introducing Forrester's Consumer Product Innovation Viability Scorecard

by Paul Jackson, April 10, 2009

We are entering a period of near-unprecedented change in the consumer product space — available technology, global markets, and new levels of consumer engagement are clashing head-on with recessionary spending pressures, new competitors, and a raft of . . .

For Consumer Product Strategy Professionals

Consumers Are Ready For Home Remote Control

With Entertainment Networks On The Rise, Home Automation Is Next

by Charles S. Golvin, March 10, 2009

Home networks are the foundation of the digital home but are still primarily utilitarian — most networks are erected to share a broadband pipe among multiple PCs, and it's primarily PCs that are connected to them. Yet as consumers accumulate more and . . .

For Consumer Product Strategy Professionals

How Media Ecosystems Can Drive Content Sales

What Content Owners Can Learn From The Games Industry

by Nick Thomas, March 6, 2009

For many traditional media companies, the outlook is gloomy. While sales of physical goods such as CDs and DVDs continue to decline, sales of online content show little sign of replacing lost revenues. When free online content is ubiquitous and 40% of . . .

For Consumer Product Strategy Professionals

Preparing For New Competitors In The Mobile Game Console Market

by Julie A. Ask, February 25, 2009

Nintendo has dominated the mobile console market since the introduction of the original Game Boy, but the rise of powerful new devices like the Sony PSP and Apple's iPhone means the mobile console market is more competitive than ever before. This competition . . .

For Consumer Product Strategy Professionals

CE Purchase Plans: Converting On-The-Fencers To Buyers In An Economic Downturn

by Nathan Safran, February 18, 2009

Despite the economic downturn, the vast majority of US online consumers in the market for consumer electronics (CE) devices will choose to delay their purchase or select a cheaper product rather than decide against the purchase. Laptops, HDTVs, and digital . . .

For Consumer Product Strategy Professionals

Over-The-Top VOD Boxes: An On-Demand TV Strategy For New Market Players In Europe

by Laurence Meyer, February 18, 2009

Until December 2008, Microsoft's Xbox360 and the Apple TV were the only way for Europeans to benefit from over-the-top (OTT) video-on-demand (VOD) services delivered to the TV set. In the short and medium term, standalone OTT VOD offers will become increasingly . . .

For Consumer Market Research Professionals

Technographics® Survey Highlight: North American Technographics PC And Gaming Online Survey, Q4 2008  (369 KB PPT)

by Jacqueline Anderson, January 23, 2009

This highlight deck summarizes the key findings from Forrester's North American Technographics PC and Gaming Online Survey, Q4 2008.

For Consumer Product Strategy Professionals

The US Gamer Audience Benchmark, 2008

Home Console Adoption Timing And Changes For US Adults

by Julie A. Ask, January 20, 2009

Product cycles for games consoles are much longer than the time between generational launches might suggest. The bulk of US regular gamers are late adopters: 16% purchased seventh-generation systems shortly after release; 45% purchased them late; and . . .

For Consumer Product Strategy Professionals

Gamer Audience Segmentation, 2008

Directly Address Important Home Console Users

by Julie A. Ask, December 4, 2008

In this report, JupiterResearch provides a refined taxonomy for the consumption matrix as a method for segmenting US gamers into discrete groups. This scheme helps narrow the focus on the gamers who matter most to suppliers and provides detail on how . . .

For Consumer Product Strategy Professionals

US Console Games Forecast, 2008 to 2013

Improve Leverage Among Ecosystem Partners with Connected Consoles

by Julie A. Ask, November 12, 2008

The home console market is a turbulent environment for suppliers. The market goes through regular and significant product cycles in which incumbents and competitive positions are regularly upset. This report presents the implications of JupiterResearch's . . .

For Consumer Product Strategy Professionals

System Pricing

Understanding the Price-Conscious Gamer

by Julie A. Ask, October 16, 2008

Prices are an important purchase consideration for consumers planning to buy new home console systems and software. These decisions can affect system share and the cost of customer acquisition dramatically.

For Consumer Product Strategy Professionals

European Portable Device Forecast, 2008 to 2013

by Mark Mulligan, September 30, 2008

Sony reported that PlayStation Portable (PSP) sales exceeded those of PlayStation 2 and 3 combined in the second quarter of 2008, with global sales of more than 3.7 million.

For Consumer Market Research Professionals

Benchmark 2008: Forecast Growth Of Devices And Access In The US

North American Consumer Technographics

by Charles S. Golvin, July 25, 2008

A wide variety of digital technologies pervade the lives of US consumers today. More than half of US households now have broadband, 81% have a PC, and half of those have more than one PC. Among household devices and services — those shared among household . . .

For Consumer Market Research Professionals

Benchmark 2008: Gen Y Defines The Traditional Video Gaming Market

North American Consumer Technographics

by Paul Jackson, July 21, 2008

For many years, gaming has been more than just a youth pursuit; PC gaming in particular has shown a capacity to engage and entertain all age groups, even if revenues don't necessarily follow this interest. However, Gen Y consumers show by far the greatest . . .

For Consumer Market Research Professionals

Benchmark 2008: Gen X Loves Gadgets The Most

North American Consumer Technographics

by Charles S. Golvin, July 21, 2008

Irrespective of whether it's devices like HDTVs that are shared by multiple household members or gadgets like mobile phones that are highly personal, you're most likely to find them in the homes and hands of Gen Xers. Gen Yers tend to favor personal devices . . .