For Consumer Product Strategy Professionals

Will Radio Survive The Media Meltdown?

by Sonal Gandhi, November 12, 2009

The amount of time that US adults spend listening to radio has been on the decline. The trend is especially marked among young adults, who have taken to other audio platforms at a much greater rate. But radio as a format continues to be popular even as . . .

For Consumer Product Strategy Professionals

US Portable Media Player Forecast, 2009 To 2014

by Sonal Gandhi, October 21, 2009

The recession and cannibalization by phones are among the factors contributing to the slowing of the dedicated media player market. Forrester expects unit sales to grow at a compound annual growth rate (CAGR) of 2.5% in the next five years. The user base . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: US Youth Device Ownership And Habits  (598 KB PPT)

by Ina Mitskaviets, Corina Matiesanu, October 19, 2009

This highlight deck summarizes the key findings related to devices and mobile usage from Forrester's North American Technographics Youth Online Survey, Q2 2009 (US). This is the second survey highlight in a series from the North American Technographics . . .

For Consumer Product Strategy Professionals

How To Rebuild The Media Industries

What Everything Will Look Like After Recovering From The Media Meltdown

by James L. McQuivey, Ph.D., October 9, 2009

We have proclaimed the death of the music industry, the decline of print journalism, and the radical overhaul of the TV and movie business. And while each industry is being remade in its own unique way, there is a fundamental similarity in the way that . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: US Use Of Mobile Phones Beyond Calls And Texts  (727 KB PPT)

by Jacqueline Anderson, October 9, 2009

This highlight deck summarizes the key findings related to mobile from Forrester's North American Technographics Mobile and Telecom Online Survey, Q3 2009 (US). This is the first survey highlight in a series from the North American Technographics Mobile . . .

For Consumer Product Strategy Professionals

Music Product Manifesto: The Product Features That Will Save Recorded Music

by Mark Mulligan, September 29, 2009

In 2009, the album celebrates its 100th birthday and yet remains the centerpiece of the recorded music product portfolio. The time has come for a radical overhaul of the recorded music product range. Forrester proposes a music product manifesto of consumer . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: Canadians' Use Of Mobile Phones Beyond Calls And Texts  (538 KB PPT)

by Jacqueline Anderson, September 21, 2009

This highlight deck summarizes the key findings related to mobile from Forrester's North American Technographics Telecom And Devices Online Survey, Q3 2009 (Canada). This is the first survey highlight in a series from the North American Technographics . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: Device Adoption And Netbooks  (578 KB PPT)

by Olesia Klevchuk, September 21, 2009

This highlight deck summarizes the key findings related to device ownership from Forrester's European Technographics Benchmark Survey, Q2 2009. This is the second survey highlight in a series from the European Technographics Benchmark Survey, Q2 2009.

For Consumer Product Strategy Professionals

Who Will Buy An eReader?

Later Adopters May Not Be As Loyal To Amazon.com

by Sarah Rotman Epps, July 29, 2009

Awareness and ownership of eReaders is growing, spurred by marketing campaigns from Amazon.com and Sony as well as press coverage and word-of-mouth buzz. But Forrester's newest data suggests that tomorrow's prospects for eReader purchasing bear scant . . .

For Consumer Market Research Professionals

Technographics® Insight: European Consumer Device Adoption Trends   (584 KB PPT)

by Joost van Kruijsdijk, July 17, 2009

This Technographics Insight takes a look at consumer device adoption in Europe. It focuses on how device penetration numbers have changed over the past three years, as well as the purchase intention for these devices in the next six months.

For Consumer Market Research Professionals

US Online Consumer Survey: Technology In The Home, 2008

by Corina Matiesanu, June 16, 2009

This report explores trends in the ownership of various household consumer electronics devices, as well as personal computers, software, and hardware. It also segments and profiles US online households by different levels of comfort with home technologies . . .

For Consumer Product Strategy Professionals

The "Smartphone" Is Dead: Long Live Smart Phones And Smart Gadgets

by Ian Fogg, May 15, 2009

Apple's and Google's arrival in the mobile market is causing knock-on effects throughout the market and is opening up opportunities. All mobile handsets are becoming smarter and Internet-capable. Yesterday's smart high-end phone is today's midrange phone . . .

For Consumer Product Strategy Professionals

Portable TV, Not Mobile TV

Service Providers Should Brand And Sell Their Own Portable TV Devices

by Laurence Meyer, April 23, 2009

With very few subscribers as yet and, in the case of broadcast technologies such as DVB-H, high capex, the viability of the cell-phone-centric mobile TV business model is currently being questioned. At the same time, the range of Internet-enabled handheld . . .

For Consumer Product Strategy Professionals

CE Purchase Plans: Converting On-The-Fencers To Buyers In An Economic Downturn

by Nathan Safran, February 18, 2009

Despite the economic downturn, the vast majority of US online consumers in the market for consumer electronics (CE) devices will choose to delay their purchase or select a cheaper product rather than decide against the purchase. Laptops, HDTVs, and digital . . .

For Consumer Product Strategy Professionals

How Whole-Home Audio Products Can Find Their Rhythm

by James L. McQuivey, Ph.D., January 30, 2009

Over the past three years, a few whole-home audio devices have trickled into the marketplace from companies like Logitech and Sonos, offering consumers the ability to listen to digital content from their PCs or from the Internet in various rooms of their . . .

For Consumer Product Strategy Professionals

The US TV Market In Transition: Succeeding In A Multiplatform World

by Bobby Tulsiani, January 20, 2009

With revenues stagnating in the US pay-TV, advertising, and DVD markets, the TV industry is turning to a host of new platforms to drive new growth. Forrester evaluated each of the emerging platforms — PC, mobile, set-top box (STB), and video on demand . . .

For Consumer Product Strategy Professionals

US Portable Media Player Forecast, 2008 to 2013

by Mark Best, November 14, 2008

Apple's iPod has dominated the market for portable media players since it launched in 2001. The product's newest incarnation underscores that the product has matured, signaling opportunities for device manufacturers.

For Customer Experience Professionals

Best And Worst Of Email Interaction Design, 2008

Forrester Applies Its Email Interaction Review Methodology To 16 Major Firms

by Adele Sage, October 14, 2008

Forrester applied its Email Interaction Review to the email interactions of 16 firms: four each of the largest airlines, banks, department stores, and MP3 player manufacturers. None of the 13 companies that actually responded to our emails passed the . . .

For Consumer Product Strategy Professionals

European Portable Device Forecast, 2008 to 2013

by Mark Mulligan, September 30, 2008

Sony reported that PlayStation Portable (PSP) sales exceeded those of PlayStation 2 and 3 combined in the second quarter of 2008, with global sales of more than 3.7 million.

For Consumer Product Strategy Professionals

Portable Media Players

Identifying Opportunity in a Maturing European Market

by Mark Mulligan, September 22, 2008

By mid-2008, Apple reported selling more than five billion tracks globally on its iTunes Music Store. At the same point in time, cumulative global iPod sales surpassed 160 million. Thus, 31 tracks have been sold for every one iPod.

For Customer Experience Professionals

MP3 Player Manufacturers' Cross-Channel Experience, 2008

An Industry Look At This Year's Best And Worst Of Cross-Channel Design

by Adele Sage, September 9, 2008

As part of a larger analysis of 16 firms, Forrester evaluated the cross-channel experiences of four large US MP3 player manufacturers — Apple, Creative, iRiver, and Sony. As an industry, the MP3 player manufacturers received dismal scores compared with . . .

For Customer Experience Professionals

Best And Worst Of Phone Self-Service Design, 2008

Forrester Applies Its IVR Review Methodology To 16 Major Firms

by Adele Sage, August 15, 2008

Forrester applied its IVR Review methodology to the phone self-service experiences at 16 firms — four each of the largest airlines, banks, department stores, and MP3 player manufacturers. Among the generally weak phone self-service experiences delivered . . .

For Consumer Market Research Professionals

Benchmark 2008: Forecast Growth Of Devices And Access In The US

North American Consumer Technographics

by Charles S. Golvin, July 25, 2008

A wide variety of digital technologies pervade the lives of US consumers today. More than half of US households now have broadband, 81% have a PC, and half of those have more than one PC. Among household devices and services — those shared among household . . .

For Consumer Market Research Professionals

Benchmark 2008: Gen X Loves Gadgets The Most

North American Consumer Technographics

by Charles S. Golvin, July 21, 2008

Irrespective of whether it's devices like HDTVs that are shared by multiple household members or gadgets like mobile phones that are highly personal, you're most likely to find them in the homes and hands of Gen Xers. Gen Yers tend to favor personal devices . . .

For Consumer Market Research Professionals

North American Technographics Youth Online Survey, Q2 2008

North American Consumer Technographics Technographics Survey, June 24, 2008