For Customer Intelligence Professionals

The Privacy Exchange Disconnect

Marketers Must Show Value For Consumer Information

by Dave Frankland, November 16, 2009

Consumers and marketers have contradictory impressions of the value marketers provide in exchange for the consumer data they collect. Marketers claim they deliver more relevant products, services, and ads based on the consumer information they capture. . . .

For Vendor Strategy Professionals

Consumer Security Market Trends, 2009 To 2010: Evolving Threats And Defenses

by Jonathan Penn, November 12, 2009

As the nature of cyber threats has evolved, consumers' definition of security and their expectations of solutions have been changing as well. With the rise of account compromise and identity theft as a primary and highly profitable goal for hackers, protecting . . .

For Security & Risk Professionals

Cloud Computing Checklist: How Secure Is Your Cloud?  (43 KB XLS)

by Chenxi Wang, Ph.D., October 30, 2009

If your organization is interested in cloud computing, there are some key security and privacy, compliance, and legal issues that you need to broach with the service provider. To help with this process, we've put together a checklist of key issues and . . .

For Customer Intelligence Professionals

Reinforce Privacy Through Full Disclosure

Marketers Must Embrace Privacy To Avoid Consumer Outcry

by John Lovett, Dave Frankland, October 29, 2009

Despite consumer privacy concerns, the vast majority of Web sites from retailers to healthcare providers are actively tracking the behavior of online visitors. This practice is well within the rights of these Web site operators not because they adhere . . .

For Customer Intelligence Professionals

Consumer Privacy Is A Ticking Time Bomb For Customer Intelligence Executives

Consumers Are No Longer Passive About Their Privacy

by Dave Frankland, October 29, 2009

Despite renewed interest from Washington, D.C., regarding consumer privacy, the marketing industry continues to call for self-regulation — a concept that is given shorter shrift following its perceived role in preventing the financial crisis. Given this . . .

For Application Development & Program Management Professionals

Test Data Privacy Is Critical To Meet Compliances

Data Masking Can Help Protect Test Data

by Noel Yuhanna, October 13, 2009

Using customer, employee, or other confidential data straight from production for testing or developing applications violates data privacy laws and regulations and makes that data a soft target for attacks. Data privacy is not just a concern for production . . .

For Application Development & Program Management Professionals

Your Enterprise Database Security Strategy 2010

Stronger Measures Have Become Essential To Defend Against Growing Attacks

by Noel Yuhanna, September 28, 2009

With increasingly sophisticated attacks and rising internal data theft, database security merits a stronger focus that goes beyond traditional authentication, authorization, and access control (AAA). A single intrusion that compromises private data such . . .

For Enterprise Architecture Professionals

Taking The Fog Out Of Cloud Computing: Planning For Security And Risk Management

by Randy Heffner, September 22, 2009

Architectural planning for an organization's use of cloud computing products and services should focus first on the biggest differences between cloud computing and traditional computing options, and security and risk management (SRM) concerns are among . . .

For eBusiness & Channel Strategy Professionals

European Online Banking Holdouts Want Security Guarantees

Net Users Still Need Security Guarantees And Incentives To Bank Online

by Alexander Hesse, Lauriane Camus, August 21, 2009

More than half of Western Europeans who use the Internet regularly — about 92 million — bank online. Thirty-two percent of European adults could bank online but don't do so — or have stopped doing so. Typically, these online banking holdouts mention security . . .

For Infrastructure & Operations Professionals

IT Compliance: From Painful To Pleasant

by Khalid Kark, July 31, 2009

With increasing workforce mobility and the extension of the business supply chain globally, organizations are struggling to keep up with increasing corporate and regulatory compliance requirements. Regulations such as the Health Insurance Portability . . .

For Consumer Market Research Professionals

Technographics® Insight: Consumer Perceptions Toward Online Privacy  (524 KB PPT)

by Nick Squires, July 24, 2009

This Technographics Insight takes a look at the Internet privacy concerns of US online consumers, sites deemed trustworthy, and the characteristics of trusted Web sites.

For Security & Risk Professionals

Healthcare Security: Ready Or Not, Here It Comes

Applying Five Cardinal Rules Of Information Security To Healthcare Companies

by Khalid Kark, July 24, 2009

The US Congress enacted the Health Insurance Portability and Accountability Act (HIPAA) in 1996. The security and privacy rules took effect in 2003, but none of this really improved the overall state of information security across the healthcare industry. . . .

For Vendor Strategy Professionals

Consumers Turn To Freeware As Their Security Worries Deepen

Consumers Are Getting More Security-Savvy, More Concerned, And Less Trusting

by Jonathan Penn, July 6, 2009

To understand the state of consumers' attitudes and behavior with regard to online security and privacy and how it is changing, Forrester recently surveyed more than 4,600 online adults in North America. We found that consumers' worries about malware, . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: North American Technographics Emerging Uses Of Technology Online Survey, Q1 2009 (US)  (647 KB PPT)

by Joost van Kruijsdijk, June 23, 2009

This highlight deck summarizes the key findings from Forrester’s North American Technographics Emerging Uses of Technology Online Survey, Q1 2009 (US).

For Security & Risk Professionals

How Secure Is Your Cloud?

A Close Look At Cloud Computing Security Issues

by Chenxi Wang, Ph.D., May 8, 2009

Amid a downturn economy, organizations increasingly look to cloud computing to improve operational efficiency, reduce headcounts, and help with the bottom line. But security and privacy concerns present a strong barrier-to-entry. In an age when the consequences . . .

For Security & Risk Professionals

Topic Overview: Governance, Risk, And Compliance

by Chris McClean, April 29, 2009

Successful businesses universally strive to achieve better corporate governance, more effective measurement and management of risk, and greater assurance that compliance requirements are met. Whether or not these efforts bear the governance, risk, and . . .

For eBusiness & Channel Strategy Professionals

Security And Data Management: What The Global eCommerce Leader Needs To Know

An Ever-Increasing Set Of Regulations And Standards Drives Complexity

by Brian K. Walker, April 23, 2009

Security and data compliance are issues that can be easily ignored in the face of the next product launch or marketing campaign. But global eCommerce leaders need to take control of these issues and marshal their resources, including vendors, to ensure . . .

For Security & Risk Professionals

Privacy Policies And Drivers 2008  (201 KB PPT)

by Chris McClean, April 9, 2009

Privacy programs in North America and Europe typically include policies for protecting corporate intellectual property and sensitive data. Although government regulation is by far the biggest driver for privacy programs in public sector organizations, . . .

For Vendor Strategy Professionals

Data Security And Regulatory Compliance Drive Healthcare Security Decisions  (402 KB PPT)

by Eric G. Brown, March 27, 2009

Data Security And Regulatory Compliance Drive Healthcare Security Decisions

For Infrastructure & Operations Professionals

Look To Network Access Control (NAC) To Streamline IT Compliance

Maximize Your NAC Deployment To Aid In GLBA, HIPAA, PCI DSS, And SOX Efforts

by Robert Whiteley, February 24, 2009

Did your organization just fail an audit test, and were you, the IT manager, blamed for not keeping your infrastructure or IT operations up to snuff? The Gramm-Leach-Bliley Act (GLBA), the Health Insurance Portability and Accountability Act (HIPAA), the . . .

For Security & Risk Professionals

IT Security Remains An Integral Part Of The Enterprise

The State Of Enterprise IT Security: 2008 To 2009

by Simon Yates, January 29, 2009

Forrester's recent security survey of North American and European enterprises shows hope for the current state of IT security. Thankfully, we found that the IT security organization continues to be a strong and important part of the business, as is demonstrated . . .

For Security & Risk Professionals

SMBs Struggle To Keep Pace With IT Security

The State Of SMB IT Security: 2008 To 2009

by Simon Yates, January 29, 2009

Forrester's recent security survey of North American and European SMBs provides some insight into the current state of IT security. We found that the IT security organizations for small and medium-size businesses (SMBs) are becoming more similar to those . . .

For Customer Experience Professionals

Best And Worst Of UK Retailer Privacy Policies

Minor, Low-Cost Changes Can Boost Trust

by Ron Rogowski, January 23, 2009

Consumers worry about the privacy and security of their information when transacting online. But how well do leading companies perform at making their privacy and security policies (PSPs) known to their customers? To find out, Forrester reviewed the top . . .

For B2B Market Research Professionals

The State Of SMB IT Security: 2008 To 2009

Business Data Services North America And Europe

by Jonathan Penn, December 24, 2008

This document gives highlights of an extensive data set collected across North American and European small and medium-size businesses (SMBs) via our Enterprise And SMB IT Security Survey, North America And Europe, Q3 2008. Hot topics include data security, . . .

For B2B Market Research Professionals

The State Of Enterprise IT Security: 2008 To 2009

Business Data Services North America And Europe

by Jonathan Penn, December 24, 2008

This document gives highlights of an extensive data set collected across North American and European enterprises via our Enterprise And SMB IT Security Survey, North America And Europe, Q3 2008. Hot topics include data security, application security, . . .