For Consumer Product Strategy Professionals

US Pay-TV Forecast, 2009 To 2014

by Bobby Tulsiani, November 16, 2009

The pay-TV category is a nearly fully penetrated market, reaching 82% of US households today. With little room to increase the market, cable, satellite, and telecom TV providers are fighting an intense battle for market share. Forrester expects telecom . . .

For Consumer Product Strategy Professionals

European Digital TV Forecast, 2009 To 2014

Competitive Pressure In The Western European TV Market Is Going To Intensify

by Laurence Meyer, October 2, 2009

2009 to 2014 will see the end of the TV digitization process and an intensification of competition in the Western European TV market. Although the basics of TV reception in Europe will not change a great deal during that period, TV service providers will . . .

For Consumer Product Strategy Professionals

European IPTV Forecast, 2009 To 2014

IPTV's High Growth Rates Are Coming To An End

by Laurence Meyer, September 23, 2009

IPTV adoption in Western Europe will continue to enjoy dynamic growth between 2009 and 2014 — 19% per year — resulting in 20.3 million IPTV households in 2014. However, during that period, the dynamics of the IPTV market will change: The main growth factors . . .

For Customer Experience Professionals

Customer Experience Index 2008 Snapshot: TV Service Providers

TV Service Providers Deliver Poor Experiences And Head In The Wrong Direction

by Bruce D. Temkin, June 11, 2009

Forrester asked more than 4,500 consumers about their interactions with a variety of companies, gauging the usefulness, usability, and enjoyability of those experiences. Based on these consumer responses, we calculated the Customer Experience Index (CxPi) . . .

For Consumer Product Strategy Professionals

The Filmed Entertainment Economy In A Recession

Tracking US Consumer Behavior In The Theatrical Movie, DVD, And Pay-TV Markets

by Bobby Tulsiani, February 25, 2009

Even though 39% of US online consumers believe their economic situation will remain the same and one-third actually think it will improve in the next 12 months, most are taking a cautious approach to entertainment spending. While filmed entertainment . . .

For Consumer Product Strategy Professionals

Over-The-Top VOD Boxes: An On-Demand TV Strategy For New Market Players In Europe

by Laurence Meyer, February 18, 2009

Until December 2008, Microsoft's Xbox360 and the Apple TV were the only way for Europeans to benefit from over-the-top (OTT) video-on-demand (VOD) services delivered to the TV set. In the short and medium term, standalone OTT VOD offers will become increasingly . . .

For Consumer Product Strategy Professionals

The Downturn Delivers Upsides For TV Placeshifting

by Ian Fogg, February 6, 2009

Placeshifting enables consumers to watch their home TV anywhere, inside or outside the home. It offers TV providers and wireless carriers an inexpensive way to extend their product portfolios, which will prove an attractive addition to their strategies . . .

For Consumer Product Strategy Professionals

Competitive Product Ranking: Picking A Winning Set-Top Box

by James L. McQuivey, Ph.D., July 17, 2008

Between 2007 and 2008, manufacturers announced or deployed significant new set-top box products, each of them building on slightly different assets but all targeting the same goal — establishing an early foothold in at least a million living rooms. Because . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: Hispanic Technographics Consumer Technology and Marketing Phone Survey, Q1 2008  (437 KB PPT)

by Tamara Barber, June 23, 2008

This highlight deck summarizes the key findings from Forrester's Hispanic Technographics Consumer Technology and Marketing Phone Survey, Q1 2008.

For Consumer Product Strategy Professionals

The State Of Service Provider Customer Service

Improve Service — And Reduce Churn — By Looking To Other Industries

by Sally M. Cohen, Chris Townsend, March 31, 2008

Service providers of all types — cablecos, telcos, satellite companies, and mobile carriers — face a mounting dilemma: The number of services that they offer is on the rise, resulting in increasingly complex and disparate customer service needs. At the . . .

For Consumer Product Strategy Professionals

Canal+ Group Bets on Excellence in Marketing and Communications Alongside Premium Content to Keep Customers Loyal

by Laurence Meyer, March 19, 2008

Canal+ Group is the leader in pay TV in France, with more than 10 million subscriptions to a wide range of TV services including Canal+ (premium general-interest TV channel and Canal+ Group's flagship service), Canal+ Le Bouquet (multichannel premium . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: North American Customer Experience Online Survey, Q3 2007  (287 KB PPT)

by Jacqueline Anderson, February 14, 2008

This highlight deck reviews the key findings from the North American Customer Experience Online Survey, Q3 2007. This survey covered questions given to US adults around interactions with various brands.

For Customer Experience Professionals

Customer Experience Index Snapshot: TV Service Providers

by Bruce D. Temkin, November 21, 2007

Forrester asked nearly 5,000 US consumers about their interactions with a variety of companies to gauge the usefulness, usability, and enjoyability of their experiences. Based on these consumer responses, we calculated the Customer Experience Index for . . .

For Consumer Market Research Professionals

Interactive TV's Renaissance

Electronic Program Guides Train TV Audiences To Interact With TV

by James L. McQuivey, Ph.D., August 14, 2007

Television industry strategists are again whispering the once disgraced term "interactive TV." What failed in expensive tests that go back as many as 30 years is now poised to come to fruition thanks to advances in technology and changes in consumer behavior. . . .

Even The Best EPGs Don't Drive TV Subscriptions

DirecTV, Dish Network, And Time Warner Cable Have The Best-Loved EPGs

by Josh Bernoff, July 14, 2006

One in three households uses an electronic program guide (EPG). Most consumers find their EPG easy to use, and 79% use it every day. Consumers rated EPGs from DirecTV, Dish Network, and Time Warner Cable as easier to use and more enjoyable than Comcast's; . . .

The Future Of Television

by Josh Bernoff, March 25, 2004

Satellite Still Leads Cable In Satisfaction

by Josh Bernoff, March 4, 2004

Seven out of 10 satellite subscribers are satisfied with their TV service, versus only half of digital cable subscribers and four in 10 analog cable subs. And a majority of consumers are dissatisfied with the price of TV service, regardless of who supplies . . .

Digital Cable Overtakes Satellite

An Analysis Of The Growth Digital Cable and Satellite In The US

by Josh Bernoff, February 18, 2004

The real battle for TV subscribers is between satellite and digital cable — each now has just more than 20 million US subscribers each. Satellite leads in satisfaction, but digital cable is growing more quickly. Now that digital cable can match or beat . . .

EchoStar's Free PVR Will Bedevil Competitors

by Josh Bernoff, Charlene Li, August 25, 2003

EchoStar's DISH Network will heavily promote its latest giveaway for new subscribers - a 100-hour personal video recorder (PVR) set-top box. Cable and DIRECTV must match this offer or suffer an unhappy holiday season.

SBC Makes A Smart Choice With EchoStar

by Charles S. Golvin, Josh Bernoff, July 22, 2003

By offering a cobranded video service using DISH Network, SBC makes a frugal step up to compete with cable. SBC will differentiate itself with wireless and telco-flavored set-tops.

The Sky+ Marketing Push Kicks Off A UK PVR Era

by Rebecca Jennings, Hellen K. Omwando, Jaap Favier, June 13, 2003

BSkyB's imminent marketing push for Sky+ is well-timed and will see it dominate the revitalized UK PVR market in the coming years. In the longer term, cheap, multifunction set-top boxes will emerge to capture the lower end of the market.

News Corp. Will Remake DIRECTV À La BSkyB

by Josh Bernoff, Chris Charron, April 10, 2003

Now that News Corp. won the bidding for control of Hughes Electronics, look for it to make Hughes' DIRECTV as interactive as BSkyB - and dare the rest of American television to match it.

Merger Rejection Will Spur Satellite TV Technology

by Josh Bernoff, Jim Nail, October 10, 2002

The FCC rejected EchoStar's bid to merge with DIRECTV parent Hughes Electronics. Both companies will now aggressively invest in new technology, and News Corp. will snap up Hughes.

How Cable TV Can Beat Satellite

by Josh Bernoff, Charlene Li, Jennifer Parr, Gregory N. Flemming, Ph.D., April 17, 2002

To reverse satellite growth, cable needs broad video-on-demand (VOD) collections, a more convenient interface, and powerful entertainment gateway set-top boxes.

Satellite Wins Cable's Best Customers

by Josh Bernoff, Steve Yonish, Jennifer Gordon, March 20, 2002

US satellite subscribers are mainstream in nearly every way, with one striking exception - they pay more. And one in five new sign-ups say they had digital cable last year. Cable operators are losing their highest paying subscribers.