For Infrastructure & Operations Professionals

Mobile Device Management Trends And Best Practices  (1.9 MB PPT)

by Benjamin Gray, October 28, 2009

Mobile device management has become a must-have solution for any organization that wants to efficiently and cost-effectively manage and secure its handheld devices.

For eBusiness & Channel Strategy Professionals

Seizing Insurance's Mobile Opportunity

Customer Adoption And Investment Grow As US Insurers Play Catch-Up

by Chad Mitchell, October 22, 2009

Smartphone adoption among US insurance customers is growing, and customers are beginning to engage with insurers via the mobile Web for policy administration, claims, and bill pay. eBusiness and emerging channel strategy executives at US insurers like . . .

For Consumer Product Strategy Professionals

US Portable Media Player Forecast, 2009 To 2014

by Sonal Gandhi, October 21, 2009

The recession and cannibalization by phones are among the factors contributing to the slowing of the dedicated media player market. Forrester expects unit sales to grow at a compound annual growth rate (CAGR) of 2.5% in the next five years. The user base . . .

For Consumer Product Strategy Professionals

Phone-Based Navigation Ticks Up

by Charles S. Golvin, October 19, 2009

Earlier this year, Forrester predicted that, while a growing number of consumers would embrace navigation solutions, the phone would be the most widely used tool for navigation by 2013. Our most recent data reinforces this claim, as phone-based solutions . . .

For Consumer Product Strategy Professionals

The Convenience Quotient Of Mobile Services: A Facebook Case Study

How To Make Mobile Services As Convenient As PC-Based Experiences

by Julie A. Ask, October 14, 2009

The mobile industry has long imagined that cell phones may one day displace the PC for many consumer activities. For now, the vast majority of consumers prefer the PC to a mobile device for most Internet-based activities. But that will change as mobile . . .

For Consumer Product Strategy Professionals

Gen Y Points To A Mobile Future For Local Search

by Abe Garon, Sarah Rotman Epps, October 13, 2009

Search is a high-stakes business: Forrester estimates that the US search market overall is worth $15 billion in 2009, of which local advertising spend is nearly $4 billion. The companies vying for a piece of this business include: portals like AOL, Google, . . .

For Consumer Product Strategy Professionals

The Fastest-Growing Mobile Phone Category

It's Not Smartphones; It's Their Younger "Quick Messaging" Siblings

by Charles S. Golvin, October 8, 2009

While smartphones like Apple's iPhone, the BlackBerry Storm, and T-Mobile's Android-based MyTouch get all the attention, another category of mobile phones has quietly been accelerating its market share: the quick messaging device. These keyboard and/or . . .

For Sourcing & Vendor Management Professionals

Mobility User Profiles, Apps, And Devices  (98 KB XLS)

by Brownlee Thomas, Ph.D., September 9, 2009

This workbook contains an overview of mobility user profiles (user job roles and tasks, locations, applications, devices, access and support requirements), as well as mobile applications by role (mobile applications supported) and mobile devices by role . . .

For Technology Product Management & Marketing Professionals

Demand Insights: Enterprise Mobility 2009

Prepare For The Rise Of The Mobile Wannabes And The Services To Support Them

by Michele Pelino, July 28, 2009

Forrester's latest Enterprise And SMB Networks And Telecommunications Survey, North America And Europe, Q1 2009, shows continued enterprise mobility momentum — even during these challenging economic times. Buyers are investing in mobile applications for . . .

For Consumer Market Research Professionals

A Consumer Market Researcher's Introduction To Mobile POST

by Reineke Reitsma, July 9, 2009

Creating and implementing a sound mobile strategy is challenging, but as consumers adopt higher-end cell phones, companies need to understand how they should connect with consumers on a device that's always on and always available. Current mobile strategies . . .

For Consumer Product Strategy Professionals

The Future Of Location-Based Services: Four Service Categories Will Emerge

by Thomas Husson, June 29, 2009

Location is at the very heart of the mobile value proposition. Thirty percent of European online consumers with mobile phones are interested in using mobile GPS/navigation services, while 52% of smartphone owners with unlimited mobile Internet packages . . .

For Consumer Product Strategy Professionals

Phone-Based Navigation Will Dominate By 2013

But Devoted Devices Will Remain Relevant

by Charles S. Golvin, May 27, 2009

Navigation has become a popular application, and today more than one-third of North American consumers own or use navigation services via a built-in vehicle system, a devoted portable navigation device (PND), or a GPS-enabled mobile phone — 27% are owners . . .

For Consumer Market Research Professionals

A Consumer Market Researcher's Introduction To Mobile Technographics®

by Reineke Reitsma, May 22, 2009

Effective marketing requires sending the right message to the right person, and cell phones' anytime, anywhere character makes them the perfect delivery system for that message. The ubiquity of cell phones in people's everyday lives comes as no surprise, . . .

For Consumer Product Strategy Professionals

The Mobile Internet Creates New Opportunities For Direct-To-Consumer Strategies

by Thomas Husson, May 22, 2009

The success of Apple's iPhone has acted as a marketing catalyst and showcased the potential of the mobile platform. Open mobile Internet browsing and the distribution of widgets and applications via new retail stores represent two sides of the same coin: . . .

For Infrastructure & Operations Professionals

The iPhone Is Ready For The 9 To 5

Making iPhone Work In the Enterprise: Early Lessons Learned

by Simon Yates, May 12, 2009

Apple has proven adept at diverting the course of entire industries, their most recent shake-up being in the mobile device world with the iPhone. This visible diversion, which it surely is, has caused companies to wait intently for things to settle a . . .

For Consumer Product Strategy Professionals

Mobile Internet: Where Is Your Audience?

Assessing Browser Traffic To Support Good Technology Decisions

by Julie A. Ask, May 6, 2009

Mobile traffic pales in comparison with online traffic, but it is sizeable enough not to be ignored. Handset fragmentation both in the US and globally has stymied the delivery of excellent user experiences to date, resulting in less than 5% of US cell . . .

For Infrastructure & Operations Professionals

Inquiry Spotlight: Mobile Device Management, Q2 2009

by Benjamin Gray, April 16, 2009

As businesses embrace mobility, IT operations professionals must decide how best to manage and secure their increasingly mobile and distributed population. Faced with shrinking budgets and growing demand for device diversity, mobile device management . . .

For Infrastructure & Operations Professionals

Building Your Business' Mobile Strategy  (1.5 MB PPT)

by Benjamin Gray, April 13, 2009

The time is now for IT to get smarter about managing mobility, and firms must recognize the importance of device management and security.

For Information & Knowledge Management Professionals

Making iPhone Work In The Enterprise: Early Lessons Learned

by Ted Schadler, April 10, 2009

Is iPhone ready for your company? At least three firms we spoke with — including Kraft Foods and Oracle — think it is. We share their insights here and pull out their early lessons to help you build the case for supporting iPhone in your enterprise. The . . .

For Consumer Product Strategy Professionals

Mobile Technographics

Understanding Mobile Phone Usage Is The Foundation Of A Mobile Strategy

by Julie A. Ask, Charles S. Golvin, April 9, 2009

Consumer adoption and usage of mobile communication and multimedia services has reached critical mass. Any brand that interacts regularly with consumers — from retailers to banks to media companies to airlines — should be considering their mobile strategy. . . .

For B2B Market Research Professionals

Collaboration And Web 2.0 Technology Adoption, Q4 2008  (446 KB PPT)

by TJ Keitt, G. Oliver Young, April 2, 2009

Firms report on their adoption and implementation of collaboration and Web 2.0 technologies.

For Vendor Strategy Professionals

Future View: Mobile Unified Communications Demand And Evolution, 2009 To 2014

Revenue Growth Will Follow As Vendors Facilitate Easier Integration

by Michele Pelino, March 19, 2009

Today, few enterprises integrate unified communications (UC) functions with mobile applications because most companies do not yet understand the value proposition of mobile UC integration. We believe that UC integration into mobile line-of-business (LOB) . . .

For Marketing Leadership Professionals

On-The-Go Broadband, 2008 To 2013

Small Screen Will Deliver Critical Mass Interactive Audience In 2010

by David Card, January 20, 2009

Road warriors with laptops can already tap into Wi-Fi hotspots and other broadband networks for rich Internet-delivered experiences. Meanwhile, US mobile phone users are only just beginning to do anything other than calling or texting. But that's starting . . .

For Vendor Strategy Professionals

Predictions 2009: What's In Store For Enterprise Mobility

by Michele Pelino, December 12, 2008

In 2008, enterprise mobility initiatives were top priorities among companies of all sizes and many vertical markets. Forrester saw widescale deployment of wireless networks, introduction of a wide range of new mobile devices, and increased interest in . . .

For CIOs

CIOs: Are You Ready For Business Mobility?

by Alex Cullen, August 6, 2008

In order to keep pace with the growth of business mobility without falling prey to its potential risks, IT must be able to efficiently address complex issues ranging from service provisioning, device procurement, help desk and infrastructure support, . . .