For Customer Intelligence Professionals

How UK Firms Use Database Marketing Services

by Dave Frankland, May 14, 2009

We surveyed 88 UK marketers who outsource database marketing services about their outsourcing habits and preferences. Most turn to service providers for database, analytics, and measurement but keep them away from their strategy, creative, and campaign . . .

For Customer Intelligence Professionals

The Forrester Wave™: UK Database Marketing Service Providers, Q2 2009

No Outright Leader Within A Fragmented Market

by Dave Frankland, May 14, 2009

For several years, Forrester has evaluated database marketing service providers in the US. However, not all of these providers operate internationally, and we receive frequent inquiries specific to the UK market. In Forrester's 77-criteria evaluation . . .

For Marketing Leadership Professionals

Understanding The Marketing And IT Relationship

by Suresh Vittal, Jennifer Joseph McGann, March 31, 2009

Forrester surveyed 224 direct marketers to understand how relations with internal and external partners affect technology adoption. Across the board, marketers recognize the need to improve customer information systems and measurement technologies in . . .

For Marketing Leadership Professionals

Six Success Factors For Outsourcing Customer Analytics

by Dave Frankland, July 11, 2008

Customer analytics is a critical function in leading marketing organizations. Leaders leverage customer analytics to optimize campaigns, dictate contact strategy, and boost profitability. But analytic resources are in short supply, and many organizations . . .

For Marketing Leadership Professionals

Fair Isaac Needs To Integrate Analytics To Shake Off Its Service Bureau Legacy

The Forrester Wave™ Vendor Summary, Q4 2007

by Dave Frankland, November 2, 2007

Fair Isaac offers a range of services and technologies for enterprise clients, but most of its database clients have service bureau relationships for data processing and database management. Its highly regarded analytics capabilities are usually "bolt-on" . . .

For Marketing Leadership Professionals

Advanced Analytical And Strategic Services Propel The Allant Group Forward

The Forrester Wave™ Vendor Summary, Q4 2007

by Dave Frankland, November 2, 2007

In the two years since we last evaluated database marketing service providers, The Allant Group has honed its delivery of analytically and strategically led database engagements. Allant targets enterprise opportunities in select industries, and its integrated . . .

For Marketing Leadership Professionals

KnowledgeBase Marketing Advances With Integrated Strategy And Analytics

The Forrester Wave™ Vendor Summary, Q4 2007

by Dave Frankland, November 2, 2007

In the two years since we last evaluated database marketing service providers, Knowlegebase Marketing (KBM) has continued its analytic and strategic approach to service delivery and, through the purchase of DataCore, has acquired a full-service midmarket . . .

For Marketing Leadership Professionals

Equifax Shines As An Integrated Midmarket Database Marketing Service Provider

The Forrester Wave™ Vendor Summary, Q4 2007

by Dave Frankland, November 2, 2007

Equifax Database Services (Equifax DBS) offers flexible, pragmatic, and integrated solutions best suited for midmarket opportunities. Primarily focused on financial services, media, retail, and travel companies, Equifax DBS integrates strategy, technology, . . .

For Marketing Leadership Professionals

Experian Marketing Services Offers Scalable Databases And A Broad Range Of Services

The Forrester Wave™ Vendor Summary, Q4 2007

by Dave Frankland, November 2, 2007

In the two years since we last evaluated database marketing service providers, Experian Marketing Services has invested to improve its service delivery, enhance its strategic and proactive advice, and deliver an integrated offering. The company still . . .

For Marketing Leadership Professionals

Acxiom Is The Technology Powerhouse Of Database Marketing Service Providers

The Forrester Wave™ Vendor Summary, Q4 2007

by Dave Frankland, November 2, 2007

In the two years since we last evaluated database marketing service providers, Acxiom has made significant additions to its strategy and analytics capabilities, and has developed a promising midmarket strategy. The company remains a technology powerhouse . . .

For Marketing Leadership Professionals

Harte-Hanks Excels As A Midmarket Database Marketing Service Provider

The Forrester Wave™ Vendor Summary, Q4 2007

by Dave Frankland, November 2, 2007

Although Harte-Hanks offers enterprise-level custom database solutions, much of its recent focus and success stems from its midmarket accounts. The company offers several midmarket packaged solutions focused on specific industries and functions, and 85% . . .

For Marketing Leadership Professionals

ChoicePoint Is A Solid Database Marketing Service Provider For Financial Services Firms

The Forrester Wave™ Vendor Summary, Q4 2007

by Dave Frankland, November 2, 2007

As a newcomer to the Forrester Wave, ChoicePoint Precision Marketing notched up consistent though not outstanding scores across the board. It is heavily focused in financial services and recently began targeting telecommunications and cable firms. The . . .

For Marketing Leadership Professionals

InfoUSA Suits Midmarket Retailers And B2B Firms Best

The Forrester Wave™ Vendor Summary, Q4 2007

by Dave Frankland, November 2, 2007

In the two years since we last evaluated database marketing service providers, infoUSA has invested in enhancing its technology and service delivery. There are signs of the investment starting to pay off, such as several clients pointing to dramatic improvements . . .

For Marketing Leadership Professionals

Epsilon Delivers A Potent Database Marketing Service

The Forrester Wave™ Vendor Summary, Q4 2007

by Dave Frankland, November 2, 2007

In the two years since we last evaluated database marketing service providers, Epsilon has completed several acquisitions, adding interactive, data, and agency capabilities to its arsenal. Its strategic and analytic approach to database management helps . . .

For Marketing Leadership Professionals

The Forrester Wave™: Database Marketing Service Providers, Q4 2007

Merkle, Targetbase, KnowledgeBase, Allant, And Epsilon Are Enterprise Leaders

by Dave Frankland, November 2, 2007

Forrester evaluated 12 leading database marketing service providers across 143 criteria. Our analysis identifies Merkle, Targetbase, KnowledgeBase Marketing, The Allant Group, and Epsilon as Leaders in our enterprise evaluation — due in large . . .

For Marketing Leadership Professionals

Targetbase Delivers A Grand Slam Of Integrated Strategy, Analytics, Technology, And Creative

The Forrester Wave™ Vendor Summary, Q4 2007

by Dave Frankland, November 2, 2007

Two years ago when we last evaluated database marketing service providers, we described Targetbase's agency-style approach as "the future of the industry." Its highly integrated strategic and analytically led approach to service delivery has catapulted . . .

For Marketing Leadership Professionals

Merkle Raises The Bar For Enterprise Database Marketing Service Providers

The Forrester Wave™ Vendor Summary, Q4 2007

by Dave Frankland, November 2, 2007

In the two years since we last evaluated database marketing service providers, Merkle has completed its transition to a leading analytically driven integrated services provider. The company has significantly expanded its interactive services practice . . .

For Marketing Leadership Professionals

How Firms Use Database Marketing Services

by Dave Frankland, February 15, 2007

We interviewed 198 marketers about how they outsource 10 related database marketing services. Bottom line: Direct marketers are hungry for outsourcing services. They turn to service providers for data processing, technology, and analytic expertise but . . .

Epsilon Buys Abacus: Good Fit, Bad Timing

Epsilon Gains Retail Capability But Will Struggle With Overlapping Business Units

by Dave Frankland, January 4, 2007

Acquisition-hungry, Alliance Data Systems' Epsilon business makes its fifth buy in 15 months with Abacus, DoubleClick's data and analytics business. The $435 million cash deal brings Epsilon some needed retail prowess, but it introduces an overlapping . . .

The Database Marketing Services Landscape

A Directory Of Suppliers That Build And Manage Marketing Databases

by Eric Schmitt, March 8, 2006

Database marketing service providers address the growing need for outsourced services that combine marketing, technology, analytics, and operations expertise. We recently published an evaluation of 10 companies that we consider to be the leaders of this . . .

Acxiom Is The Technology-Focused Giant Of Database Marketing Service Providers

The Forrester Wave™ Vendor Summary, Q1 2006

by Eric Schmitt, January 10, 2006

Measured by both market share and revenue, Acxiom is one of the largest players in the database marketing services business. Consumer data and technology are the soul of the company's business, a focus that it has parlayed into top-tier acquisition marketing . . .

Merkle's Analytics Put It Ahead Of Most Database Marketing Service Providers

The Forrester Wave™ Vendor Summary, Q1 2006

by Eric Schmitt, January 10, 2006

Merkle is the fastest-growing provider in the managed database market. Analytical services are deeply integrated into most of its database solutions, and clients give the company outstanding marks for the quality of its account team staff and its proactive . . .

Targetbase's Strategic Approach Is Unique Among Database Marketing Service Providers

The Forrester Wave™ Vendor Summary, Q1 2006

by Eric Schmitt, January 10, 2006

Targetbase has grown from its analytical market research roots into a full-service database provider. Customers cite the company's agency philosophy, turnkey services package, and integrated delivery as its greatest assets, and they rate it above or far . . .

BeNOW's Midmarket Track Record Stands Out Among Database Marketing Service Providers

The Forrester Wave™ Vendor Summary, Q1 2006

by Eric Schmitt, January 10, 2006

Until recently, BeNOW was a small, fast-growing database company. Today, it is under the wing of a much larger organization: Equifax. The company's pragmatic blend of marketing services and sound technology earn it very high marks from clients, particularly . . .

KnowledgeBase: A Solid Choice Among Database Marketing Service Providers

The Forrester Wave™ Vendor Summary, Q1 2006

by Eric Schmitt, January 10, 2006

KnowledgeBase Marketing is one of the communications agencies under the WPP/Y&R/Wunderman umbrella. Its database business has been growing fast, and it has established itself as a leader in healthcare marketing. Today, the company is clearly a database . . .