For Customer Intelligence Professionals

The Privacy Exchange Disconnect

Marketers Must Show Value For Consumer Information

by Dave Frankland, November 16, 2009

Consumers and marketers have contradictory impressions of the value marketers provide in exchange for the consumer data they collect. Marketers claim they deliver more relevant products, services, and ads based on the consumer information they capture. . . .

For Customer Intelligence Professionals

Reinforce Privacy Through Full Disclosure

Marketers Must Embrace Privacy To Avoid Consumer Outcry

by John Lovett, Dave Frankland, October 29, 2009

Despite consumer privacy concerns, the vast majority of Web sites from retailers to healthcare providers are actively tracking the behavior of online visitors. This practice is well within the rights of these Web site operators not because they adhere . . .

For Customer Intelligence Professionals

Consumer Privacy Is A Ticking Time Bomb For Customer Intelligence Executives

Consumers Are No Longer Passive About Their Privacy

by Dave Frankland, October 29, 2009

Despite renewed interest from Washington, D.C., regarding consumer privacy, the marketing industry continues to call for self-regulation — a concept that is given shorter shrift following its perceived role in preventing the financial crisis. Given this . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: Trust In Marketing And Advertising In Europe  (542 KB PPT)

by Jacqueline Anderson, September 16, 2009

This highlight deck summarizes the key findings related to marketing and advertising from Forrester's European Technographics Benchmark Survey, Q2 2009. This is the fourth survey highlight in a series from the European Technographics Benchmark Survey, . . .

For Customer Intelligence Professionals

Marketers: Stop The Abuse! Adopt Preference Management

Consumers Are Losing Trust And Patience With Marketers

by Dave Frankland, July 22, 2009

Preference and relevance are tired and overused marketing terms. But despite the lip service marketers give them, we don't see an awful lot of focus on them. To get a complete picture of the state of preference management in practice and the similarities . . .

For eBusiness & Channel Strategy Professionals

Assessing Current Pending Legislation Affecting eCommerce In The US

What The New Administration And Congress Are Working On Now

by Patti Freeman Evans, May 29, 2009

With the new Obama administration and a Democratic-led Congress come a new legislative agenda. The big issues prevail, such as economic recovery and healthcare reform. However, various issues that eBusiness professionals have been monitoring for years . . .

The Consumer Privacy Bluff

Consumer Concerns About Privacy: Lots Of Talk, Little Action

by Elana Anderson, December 13, 2005

Consumers today say they are more wary than ever about offering personal information for marketing purposes. Concerned about how firms might use their personal and purchase information, they say they steer clear of disclosing such facts. But our data . . .

Pharma's Consumer Email Marketing Repair Kit

Pharma Marketers Must Attend To Email Fundamentals

by Elizabeth Boehm, March 18, 2005

More pharma marketers expect to grow email spending in 2005 than any other category of marketing expenditure. But pharma still has a lot to learn about how to win its way into consumers' inboxes. Simple but common follies like hidden sign-ups, poor layout, . . .

Marketing To Consumers: The Changing Landscape

by Josh Bernoff, Jed Kolko, Charlene Li, Jim Nail, Ted Schadler, December 1, 2004

As consumers embrace entertainment, communication, and productivity technologies like never before, advertisers must evolve their strategies to better target the market, while marketers must track customers' reactions to marketing messages to accurately . . .

Optimizing Your Customer Contact Strategy

A Must-Do For Customer-Centric Marketing

by Elana Anderson, September 27, 2004

Consumer-facing companies are executing more marketing campaigns at higher velocity than ever before. As a result, determining the best mix of offers for each customer has become a problem of enormous magnitude. Contact optimization helps companies overcome . . .

Consumers Need Education About Privacy And Security

by Elana Anderson, June 30, 2004

Sixty-one percent of US online consumers say concern over privacy and security limits their willingness to divulge their credit card information online; 50% voice concern about creating a personalized profile on a portal site. But consumers' fears aren't . . .

The X Internet And Consumer Privacy

by Christine Spivey Overby, Josh Bernoff, Esther H. Yuen, December 2, 2003

Everyday objects that are connected to the Internet promise marketers an unprecedented view of consumers' lives. Companies that want to tap into this channel must offer the right value to earn this consumer data.

Right-Channeling Consumer Drug Marketing

by Elizabeth Boehm, Bradford J. Holmes, Sara E. McAulay, Allison E. Twist, December 11, 2002

DTC spending is down 7% in 2002 - the first drop since the FDA opened the floodgates in 1997. To influence consumers efficiently, pharma must rebalance marketing spend by right-channeling DTC.

Online Advertising Ignites Privacy Fears

by Steve Yonish, Jennifer Gordon, August 27, 2001

Even for the nearly 20% of the American population that has been online for more than four years, online advertising is a serious privacy threat. Less ominous in the eyes of seasoned Net consumers are the online transactions they routinely engage in, . . .

Debunking the Myths Against Internet Privacy Regulation

by Jonathan Penn, July 31, 2001

As the lobbying wheels gear up for a battle over Internet privacy legislation, the marketing industry seems intent on repeating tired arguments without any basis in fact in order to spread fear, uncertainty and doubt against meaningful legislation.

Campaign Management Vendors Take On 'Privacy Management'

by Erin Kinikin, April 10, 2001

Leading business-to-consumer (B2C) companies must strike the right balance between useful customer communication and privacy concerns or lose the benefits of collecting the information in the first place.

Be Wary of Buying Customer Lists From Dot Bombs

by James Grady, March 15, 2001

If organizations are committed to privacy issues, they must address in their privacy policy what will happen to consumer data if their company fails. Organizations should also be wary of buying consumer data lists from dot bombs.