For Consumer Product Strategy Professionals

US Pay-TV Forecast, 2009 To 2014

by Bobby Tulsiani, November 16, 2009

The pay-TV category is a nearly fully penetrated market, reaching 82% of US households today. With little room to increase the market, cable, satellite, and telecom TV providers are fighting an intense battle for market share. Forrester expects telecom . . .

For Consumer Product Strategy Professionals

European Digital TV Forecast, 2009 To 2014

Competitive Pressure In The Western European TV Market Is Going To Intensify

by Laurence Meyer, October 2, 2009

2009 to 2014 will see the end of the TV digitization process and an intensification of competition in the Western European TV market. Although the basics of TV reception in Europe will not change a great deal during that period, TV service providers will . . .

For Consumer Product Strategy Professionals

Mediaset Gets Italians Used To Pay TV

Mediaset Premium Ignites The Italian Pay-DTT Market With Prepaid Cards

by Laurence Meyer, September 17, 2009

The launch of digital terrestrial TV (DTT) in Italy in 2004 gave leading Italian commercial TV broadcaster Mediaset the opportunity to diversify its activities; it launched Mediaset Premium, a TV service that offers premium TV content, in January 2005. . . .

For Consumer Product Strategy Professionals

Belgacom Establishes Itself As A Credible TV Brand

The Belgian Incumbent Telco Focuses On Customer Experience To Win Market Share

by Laurence Meyer, July 2, 2009

In 2005, the Belgian incumbent telco Belgacom needed to build a very strong position in the Belgian TV market in order to compete with multiple-play service providers. Four years later, Belgacom TV is a leading IPTV company in Europe and had a 30% share . . .

For Consumer Product Strategy Professionals

Preserving Commercial TV Revenues In A Down Economy

Use The Internet, Interactivity, And Consumer Participation To Offset TV Advertising Budget Cuts

by Laurence Meyer, March 27, 2009

Western commercial TV broadcasters are currently facing an apparent paradox: While consumers will stay home and watch more TV during this recession, TV advertising will experience a worsening downturn anyway. With their budgets also tightening, commercial . . .

For Consumer Product Strategy Professionals

The Year Of The Connected TV

A CES 2009 Report

by James L. McQuivey, Ph.D., March 9, 2009

In the midst of a global recession, while most vendors were pushing their value-priced wares at the January 2009 International Consumer Electronics Show (CES) in Las Vegas, a small but significant revolution nonetheless took place. TV makers like LG, . . .

For Consumer Product Strategy Professionals

The Filmed Entertainment Economy In A Recession

Tracking US Consumer Behavior In The Theatrical Movie, DVD, And Pay-TV Markets

by Bobby Tulsiani, February 25, 2009

Even though 39% of US online consumers believe their economic situation will remain the same and one-third actually think it will improve in the next 12 months, most are taking a cautious approach to entertainment spending. While filmed entertainment . . .

For Consumer Product Strategy Professionals

Digital TV Transition

Targeting Late-Adopting Pay TV Households

by Doug Williams, December 18, 2008

With the digital TV (DTV) transition looming on February 17, 2009, pay TV providers have a narrowing opportunity to capitalize on this event to migrate over-the-air (OTA) TV viewers to pay TV services.

For Consumer Product Strategy Professionals

US DTV, DVR, and HDTV Forecast, 2008 to 2013

Sizing the Market for Pay TV Services

by Bobby Tulsiani, August 1, 2008

With telco TV emerging as a strong competitor to cable and satellite television, the battle to sign customers up for digital television (DTV), digital video recorder (DVR), and high-definition TV (HDTV) services is intensifying.

For Consumer Product Strategy Professionals

How Video Will Take Over The World

What The Rise Of OmniVideo Means For Consumer Product Strategy Professionals

by James L. McQuivey, Ph.D., June 17, 2008

TV is already the world's most powerful medium, yet it is about to evolve into a form that will be even more powerful, something Forrester calls OmniVideo. OmniVideo includes today's TV content experiences and devices but goes far beyond these, creating . . .

For Consumer Product Strategy Professionals

Interactive TV Redux

In Search of the Killer Application

by Bobby Tulsiani, April 29, 2008

It's not quite 1999, but with the cable and telco companies battling for customers, and more boxes from TiVo to AppleTV competing for space in the living room, the search for interactive TV applications is on again.

For Consumer Product Strategy Professionals

Value for Money, Simplicity, and Innovation Drives Freeview's Midterm Development Strategy

by Laurence Meyer, March 19, 2008

Launched in 2002 and delivered by terrestrial network, Freeview is the most popular DTV offer in the UK. Freeview's channel lineup comprises 41 free-to-view TV channels, with 12 being commercial TV channels.

For Consumer Product Strategy Professionals

European Digital TV Forecast, 2007 to 2012

by Mark Mulligan, February 21, 2008

Adoption of digital TV (DTV) is leading to an increase in the number of free-to-air TV channels, which challenges pay-TV operators to differentiate. Meanwhile, consumers' purchasing of high-definition TV (HDTV) sets is creating a growing opportunity for . . .

For Consumer Product Strategy Professionals

Modest Demand For Video On Demand

TV Providers Have A Year To Make This Work, Or Web-Based Competitors Will

by James L. McQuivey, Ph.D., February 15, 2008

Video on demand (VOD) has bedeviled the television service provider market for years, first requiring massive technology investment and then persistently underperforming against expectations. Despite dramatic market moves in 2007, the VOD market has barely . . .

For Consumer Market Research Professionals

Interactive TV's Renaissance

Electronic Program Guides Train TV Audiences To Interact With TV

by James L. McQuivey, Ph.D., August 14, 2007

Television industry strategists are again whispering the once disgraced term "interactive TV." What failed in expensive tests that go back as many as 30 years is now poised to come to fruition thanks to advances in technology and changes in consumer behavior. . . .

For Consumer Product Strategy Professionals

US DTV Forecast, 2007 to 2012

Targeting Broadcast Households During the Digital Switchover

by Joe Laszlo, August 1, 2007

The transition from analog to digital broadcast television, scheduled for February 2009, will create headaches for virtually everyone, but also opportunities for pay TV providers.

For Consumer Market Research Professionals

Data Essentials

Germany, 2007

by Galina Naydenova, July 20, 2007

This Data Essentials report comprises highlights of JupiterResearch's market forecasts and consumer surveys for Germany. The report analyzes the growth in the online population, broadband access, digital TV (DTV), mobile adoption, mobile content and services, . . .

For Consumer Market Research Professionals

Data Essentials

UK, 2007

by Galina Naydenova, May 30, 2007

This Data Essentials report comprises highlights of JupiterResearch's market forecasts and consumer surveys for the UK. The report analyzes the growth in the online population, broadband access, digital TV (DTV), mobile adoption, mobile content and services, . . .

For Consumer Market Research Professionals

The State Of US TV Service Use And Switching, 2006  (210 KB PPT)

by James L. McQuivey, Ph.D., May 22, 2007

The transition from analog to digital TV service is still underway, and telcos like Verizon and AT&T are trying to grab market share from incumbent cable and satellite providers. Which consumers are actually switching their service, and what is driving . . .

For Consumer Market Research Professionals

Data Essentials

France, 2007

by Galina Naydenova, February 7, 2007

This Data Essentials report comprises highlights of JupiterResearch's market forecasts and consumer surveys for France. The report analyzes the growth in the online population, broadband access, digital TV (DTV), mobile adoption, mobile content and services, . . .

Digital Television's Next Wave: Cheap But Rich

Operators Must Collaborate To Ramp Up Digital TV Adoption In Europe

by Hellen K. Omwando, May 26, 2005

After almost a decade of trying, digital TV has yet to attract a quarter of European households. Most consumers remain indifferent to digital TV, citing a lack of need for it and its high cost. While cheap digital terrestrial TV (DTT) has overtaken digital . . .

Digitenne Brings Digital TV To Cars

The Dutch Digital Terrestrial Provider Must Move Quickly To Avoid Irrelevance

by Hellen K. Omwando, Mark Bünger, March 25, 2005

Digitenne, the Dutch digital terrestrial provider, has launched broadcast digital TV for car passengers. But the nascent service faces substantial hurdles like consumer indifference, high cost, and technical shortcomings. Worst of all, the in-car service . . .

iDTV Revenues In Europe: A Waiting Game

Europe's iDTV Revenues Will Hit €17 Billion In 2009

by Rebecca Jennings, May 25, 2004

Interactive television revenues in Europe will hit just €1.6 billion in 2004, due to overambition on the part of operators and slow uptake by consumers. However, revenues will take off over the next five years, driven by increased marketing by operators . . .

Half Of Europe Will Have DTV In 2009

Forecast Of Digital TV And iDTV Penetration, 2004 To 2009

by Hellen K. Omwando, March 31, 2004

Digital TV penetration in Europe has grown in starts and sputters over the past few years, confounded by an uninteresting proposition, financial woes, and high costs. Improved operator finances, new business models, and new DTV functionalities will propel . . .

Interactive Digital TV Spreads Its European Wings

by Rebecca Jennings, March 1, 2004

Around 10% of Europeans use interactive TV services. The most popular interactive features in Europe are news, sport, and weather applications, although popular services vary widely by country. Interactive advertising has started to take off in the UK . . .