For Consumer Product Strategy Professionals

Connected TVs Need To Sharpen Their Value Proposition

TV Makers Can't Reinvent TV Without Dramatic Steps

by Laurence Meyer, November 11, 2009

Connected TVs offer a huge advantage compared with legacy interactive TV and Internet TV platforms; they will also be in more than one-third of European TV households by 2014. With more than 150 million potential European users in 2014, connected TVs . . .

For Consumer Product Strategy Professionals

Who Will Pay For Online Content?

Integrate Social Media To Attract European Online Movie Buyers

by Nick Thomas, November 4, 2009

Despite widespread gloom, it appears that European Internet users are willing to pay for certain kinds of online content, including music, movies, and eBooks, although none of these markets is anywhere near maturity. Understanding how and where current . . .

For Consumer Product Strategy Professionals

US DVR Forecast, 2009 To 2014

The DVR Pairs Up With Online Video To Shape The Future

by James L. McQuivey, Ph.D., October 30, 2009

The digital video recorder (DVR) was once considered a terrible disruptor in the TV and video business: It was going to bring an end to everything the industry holds dear. Now that it's firmly entrenched in 26% of US homes, industry players have learned . . .

For Consumer Product Strategy Professionals

Online Video Sites: A Forrester Content Strategy Review Analysis

by Nick Thomas, June 4, 2009

Online video is increasingly popular with users, as sites like NBC/FOX's Hulu and the BBC's iPlayer continue to grow in popularity. Meanwhile YouTube, the biggest online video site of them all, is still struggling to monetize its audience. User appeal . . .

For Consumer Product Strategy Professionals

The Future Of European Video On Demand Is TV-Based

by Laurence Meyer, May 21, 2009

The European video-on-demand (VOD) industry has been particularly dynamic over the past nine years. To date, PC-based-VOD services outnumber TV-based-VOD services. In the medium term, however, TV-based-VOD services will play a central role in the European . . .

For Consumer Product Strategy Professionals

The Year Of The Internet-Connected TV

TV Manufacturers Must Be Ready For Change In The Living Room

by Nathan Safran, May 14, 2009

In 2008, we watched as streaming media made its way into the home via such diverse connected devices as set-top boxes, games consoles, DVRs, and Blu-ray players. 2009 has brought us the news we all knew was coming: The TV is going to be connected to the . . .

For eBusiness & Channel Strategy Professionals

Market Overview: Digital eCommerce Solutions

The Landscape Of Digital eCommerce Solutions Continues To Evolve

by Brian K. Walker, May 5, 2009

Digital products have become a ubiquitous part of the modern lifestyle as consumers buy and download software and digital media of all types to consume — on their PCs, mobile phones, handheld devices, and increasingly on their TVs. To meet this demand . . .

For Consumer Product Strategy Professionals

Video On Demand Must Compete With DVD And The Economic Downturn

Develop Improved VOD Strategies To Counter Difficult Market Conditions

by Laurence Meyer, March 23, 2009

DVD is still Europeans' preferred medium for consuming digital video content on demand. Video product strategies must operate within the context of DVD's current market dominance. Yet TV-based video-on-demand (VOD) uptake is growing fast; roughly 35% . . .

For Consumer Product Strategy Professionals

The Year Of The Connected TV

A CES 2009 Report

by James L. McQuivey, Ph.D., March 9, 2009

In the midst of a global recession, while most vendors were pushing their value-priced wares at the January 2009 International Consumer Electronics Show (CES) in Las Vegas, a small but significant revolution nonetheless took place. TV makers like LG, . . .

For Consumer Product Strategy Professionals

The Filmed Entertainment Economy In A Recession

Tracking US Consumer Behavior In The Theatrical Movie, DVD, And Pay-TV Markets

by Bobby Tulsiani, February 25, 2009

Even though 39% of US online consumers believe their economic situation will remain the same and one-third actually think it will improve in the next 12 months, most are taking a cautious approach to entertainment spending. While filmed entertainment . . .

For Consumer Product Strategy Professionals

Over-The-Top VOD Boxes: An On-Demand TV Strategy For New Market Players In Europe

by Laurence Meyer, February 18, 2009

Until December 2008, Microsoft's Xbox360 and the Apple TV were the only way for Europeans to benefit from over-the-top (OTT) video-on-demand (VOD) services delivered to the TV set. In the short and medium term, standalone OTT VOD offers will become increasingly . . .

For Consumer Product Strategy Professionals

The US TV Market In Transition: Succeeding In A Multiplatform World

by Bobby Tulsiani, January 20, 2009

With revenues stagnating in the US pay-TV, advertising, and DVD markets, the TV industry is turning to a host of new platforms to drive new growth. Forrester evaluated each of the emerging platforms — PC, mobile, set-top box (STB), and video on demand . . .

For Consumer Product Strategy Professionals

Topic Overview: Consumer Product Strategy In A Down Economy

by Michelle de Lussanet, Abe Garon, November 18, 2008

In this difficult economic environment, it is increasingly important for consumer product strategy professionals to base their product decisions on sharp insight and sound data. Forrester provides a variety of tools to help navigate the tightening consumer . . .

For Consumer Product Strategy Professionals

Video Devices Vulnerable In A Down Economy

Consumers Are Likely To Flee To Free Home Video Options

by James L. McQuivey, Ph.D., October 14, 2008

The global economic crisis hits people at all levels, constraining spending and making it difficult for new gadgets and devices to gain momentum. At the same time, economic difficulty tends to keep people at home and while at home, they like to be entertained . . .

For Consumer Product Strategy Professionals

On-Demand TV

Profiling European Nonlinear TV Viewers

by Laurence Meyer, September 30, 2008

Digital-video-recorder (DVR) and video-on-demand (VOD) services that provide TV viewers with increased control over the time spent in front of their TV sets challenge traditional media activities such as DVD viewing. Consequently, profiling viewers who . . .

For Consumer Product Strategy Professionals

Premium TV Channels

Tactics for Competing with VOD Services

by Laurence Meyer, September 8, 2008

TV-based video on demand (VOD) services are becoming increasingly available. Because the programming of VOD services mainly focuses on cinema, these services compete for audience and wallet share with premium TV channels.

For Marketing Leadership Professionals

Personal TV: The Reinvention Of Television

Personal TV With Targeted Commercials Will Take The Waste Out Of TV Advertising

by David Graves, August 25, 2008

TV advertising has been suffering from media fragmentation and ad skipping. Under pressure from advertisers, traditional television networks finally team up with cable multiple system operators (MSOs) and telco services to build a modern ad-supported . . .

For Consumer Market Research Professionals

Benchmark 2008: Pay TV Is Growing Through Digital Upgrades

North American Consumer Technographics

by James L. McQuivey, Ph.D., July 23, 2008

TV is now firmly digital — nearly 60% of US households with TVs get their service digitally in the form of satellite, digital cable, or telco TV service. Analog cable takes the biggest hit in the transition — which is exactly the way cable companies planned . . .

For Consumer Product Strategy Professionals

Competitive Product Ranking: Picking A Winning Set-Top Box

by James L. McQuivey, Ph.D., July 17, 2008

Between 2007 and 2008, manufacturers announced or deployed significant new set-top box products, each of them building on slightly different assets but all targeting the same goal — establishing an early foothold in at least a million living rooms. Because . . .

For Consumer Market Research Professionals

North American Technographics Youth Online Survey, Q2 2008

North American Consumer Technographics Technographics Survey, June 24, 2008

For Consumer Market Research Professionals

Technographics® Survey Highlights: Hispanic Technographics Consumer Technology and Marketing Phone Survey, Q1 2008  (437 KB PPT)

by Tamara Barber, June 23, 2008

This highlight deck summarizes the key findings from Forrester's Hispanic Technographics Consumer Technology and Marketing Phone Survey, Q1 2008.

For Consumer Product Strategy Professionals

How Video Will Take Over The World

What The Rise Of OmniVideo Means For Consumer Product Strategy Professionals

by James L. McQuivey, Ph.D., June 17, 2008

TV is already the world's most powerful medium, yet it is about to evolve into a form that will be even more powerful, something Forrester calls OmniVideo. OmniVideo includes today's TV content experiences and devices but goes far beyond these, creating . . .

For eBusiness & Channel Strategy Professionals

How Travelers Use Online Video

by Sarah Rotman Epps, Elizabeth Stark, June 11, 2008

Travel's location-based nature and activity-laden itineraries make it an ideal subject for online video. Forrester's consumer data shows that 9% of US online leisure travelers watch travel-related video online, doing so to learn about destinations and . . .

For Consumer Product Strategy Professionals

What It Really Means To Watch TV Online

by James L. McQuivey, Ph.D., May 8, 2008

The days of thinking of online video as mostly a YouTube phenomenon are officially over. Instead, the Internet-connected PC has become another TV set in people's lives, one that fulfills all the same needs that the still-beloved TV set in the living room . . .

For Consumer Product Strategy Professionals

Interactive TV Redux

In Search of the Killer Application

by Bobby Tulsiani, April 29, 2008

It's not quite 1999, but with the cable and telco companies battling for customers, and more boxes from TiVo to AppleTV competing for space in the living room, the search for interactive TV applications is on again.