For Consumer Product Strategy Professionals

US DVR Forecast, 2009 To 2014

The DVR Pairs Up With Online Video To Shape The Future

by James L. McQuivey, Ph.D., October 30, 2009

The digital video recorder (DVR) was once considered a terrible disruptor in the TV and video business: It was going to bring an end to everything the industry holds dear. Now that it's firmly entrenched in 26% of US homes, industry players have learned . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: US Youth Device Ownership And Habits  (598 KB PPT)

by Ina Mitskaviets, Corina Matiesanu, October 19, 2009

This highlight deck summarizes the key findings related to devices and mobile usage from Forrester's North American Technographics Youth Online Survey, Q2 2009 (US). This is the second survey highlight in a series from the North American Technographics . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: Device Adoption And Netbooks  (578 KB PPT)

by Olesia Klevchuk, September 21, 2009

This highlight deck summarizes the key findings related to device ownership from Forrester's European Technographics Benchmark Survey, Q2 2009. This is the second survey highlight in a series from the European Technographics Benchmark Survey, Q2 2009.

For Consumer Market Research Professionals

Consumer Behavior Online: A 2009 Deep Dive

by Jacqueline Anderson, July 27, 2009

The Internet is embedded more than ever into consumers' lives, and they are not turning back. People's online behaviors are becoming more integrated into their offline interactions, and it's critical that companies understand where and how to reach them . . .

For Consumer Market Research Professionals

Technographics® Insight: European Consumer Device Adoption Trends   (584 KB PPT)

by Joost van Kruijsdijk, July 17, 2009

This Technographics Insight takes a look at consumer device adoption in Europe. It focuses on how device penetration numbers have changed over the past three years, as well as the purchase intention for these devices in the next six months.

For Consumer Market Research Professionals

US Online Consumer Survey: Technology In The Home, 2008

by Corina Matiesanu, June 16, 2009

This report explores trends in the ownership of various household consumer electronics devices, as well as personal computers, software, and hardware. It also segments and profiles US online households by different levels of comfort with home technologies . . .

For Consumer Product Strategy Professionals

How Consumers Get Online Video To The TV

The Convenience Quotient Reveals The TV-Connected PC Is The One To Watch

by James L. McQuivey, Ph.D., June 8, 2009

Online video has finally come to the living room. Forrester estimates that nearly 9 million homes in the US watch at least some online video on a TV set in a typical month. Why they do so is obvious: They get more control over when they watch their favorite . . .

For Marketing Leadership Professionals

Laying The Groundwork For The Next Wave Of TV Advertising

by David Card, May 28, 2009

As consumers skip ads with digital video recorders, use video-on-demand, or multitask, the effectiveness of TV ads drops. Forrester found that 21% of the entire US population usually or systematically fast-forwards past TV commercials, and Early Adopters . . .

For Consumer Product Strategy Professionals

Driving Consumer Product Innovation

Introducing Forrester's Consumer Product Innovation Viability Scorecard

by Paul Jackson, April 10, 2009

We are entering a period of near-unprecedented change in the consumer product space — available technology, global markets, and new levels of consumer engagement are clashing head-on with recessionary spending pressures, new competitors, and a raft of . . .

For Consumer Product Strategy Professionals

Video On Demand Must Compete With DVD And The Economic Downturn

Develop Improved VOD Strategies To Counter Difficult Market Conditions

by Laurence Meyer, March 23, 2009

DVD is still Europeans' preferred medium for consuming digital video content on demand. Video product strategies must operate within the context of DVD's current market dominance. Yet TV-based video-on-demand (VOD) uptake is growing fast; roughly 35% . . .

For Consumer Product Strategy Professionals

Consumers Are Ready For Home Remote Control

With Entertainment Networks On The Rise, Home Automation Is Next

by Charles S. Golvin, March 10, 2009

Home networks are the foundation of the digital home but are still primarily utilitarian — most networks are erected to share a broadband pipe among multiple PCs, and it's primarily PCs that are connected to them. Yet as consumers accumulate more and . . .

For Consumer Product Strategy Professionals

The Year Of The Connected TV

A CES 2009 Report

by James L. McQuivey, Ph.D., March 9, 2009

In the midst of a global recession, while most vendors were pushing their value-priced wares at the January 2009 International Consumer Electronics Show (CES) in Las Vegas, a small but significant revolution nonetheless took place. TV makers like LG, . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: European Consumer Technology Online Survey, Q4 2008  (494 KB PPT)

by Olesia Klevchuk, Corina Matiesanu, March 4, 2009

This highlight deck summarizes the key findings from Forrester¿s European Consumer Technology Online Survey, Q4 2008. This deck covers Home Networks, Internet connection outside of home, and Customers journey for laptops.

For Consumer Product Strategy Professionals

DVR Strategies To Leverage HDTV Are A Match Made In Heaven

by Nathan Safran, February 27, 2009

Although the DVR enjoyed 100% growth in adoption from 2004 to 2006, growth dropped to 13% from 2006 to 2008. The DVR has stopped selling itself. In response to this maturation of the industry, MSOs and DVR manufacturers must focus their strategy on HDTV . . .

For Consumer Product Strategy Professionals

CE Purchase Plans: Converting On-The-Fencers To Buyers In An Economic Downturn

by Nathan Safran, February 18, 2009

Despite the economic downturn, the vast majority of US online consumers in the market for consumer electronics (CE) devices will choose to delay their purchase or select a cheaper product rather than decide against the purchase. Laptops, HDTVs, and digital . . .

For Consumer Product Strategy Professionals

Cracking The Convenience Code

How The Convenience Quotient Guides Product Strategy

by James L. McQuivey, Ph.D., February 6, 2009

Why do the products with the most desirable features fail as often as they succeed? Diligent consumer product strategists work tirelessly to figure out how their products will fare in the marketplace. Even when their products succeed, they are often unable . . .

For Marketing Leadership Professionals

Choosing The Right Media Mix: Europe

From Creating Awareness To The Act Of Purchase

by Kim Le Quoc, Jaap Favier, December 18, 2008

Media planning is ever more complex and dynamic. Europeans use many different media — from TV to blogs — and their usage changes every year. Some media help drive brand awareness, and some drive loyalty. Some media have a young urban audience, some have . . .

For Consumer Product Strategy Professionals

DVRs in Europe

Targeting Regular Recorded TV Viewers to Drive Growth

by Laurence Meyer, December 3, 2008

Digital video recorders (DVRs) are now part of the range of services provided by most European pay TV platform operators. However, DVR service is still a nascent market.

For Consumer Product Strategy Professionals

Blu-ray in Europe

Persuading HDTV Set Owners to Adopt Blu-ray

by Laurence Meyer, November 18, 2008

The battle between high-definition (HD) DVD and Blu-ray finally ended in February 2008. The first occasion for vendors and retailers to therefore promote Blu-ray as the only format for watching HD video will be the year-end seasonal shopping period in . . .

For Consumer Product Strategy Professionals

Video Devices Vulnerable In A Down Economy

Consumers Are Likely To Flee To Free Home Video Options

by James L. McQuivey, Ph.D., October 14, 2008

The global economic crisis hits people at all levels, constraining spending and making it difficult for new gadgets and devices to gain momentum. At the same time, economic difficulty tends to keep people at home and while at home, they like to be entertained . . .

For Marketing Leadership Professionals

Personal TV: The Reinvention Of Television

Personal TV With Targeted Commercials Will Take The Waste Out Of TV Advertising

by David Graves, August 25, 2008

TV advertising has been suffering from media fragmentation and ad skipping. Under pressure from advertisers, traditional television networks finally team up with cable multiple system operators (MSOs) and telco services to build a modern ad-supported . . .

For Consumer Product Strategy Professionals

US DTV, DVR, and HDTV Forecast, 2008 to 2013

Sizing the Market for Pay TV Services

by Bobby Tulsiani, August 1, 2008

With telco TV emerging as a strong competitor to cable and satellite television, the battle to sign customers up for digital television (DTV), digital video recorder (DVR), and high-definition TV (HDTV) services is intensifying.

For Consumer Market Research Professionals

Benchmark 2008: Forecast Growth Of Devices And Access In The US

North American Consumer Technographics

by Charles S. Golvin, July 25, 2008

A wide variety of digital technologies pervade the lives of US consumers today. More than half of US households now have broadband, 81% have a PC, and half of those have more than one PC. Among household devices and services — those shared among household . . .

For Consumer Market Research Professionals

Benchmark 2008: Pay TV Is Growing Through Digital Upgrades

North American Consumer Technographics

by James L. McQuivey, Ph.D., July 23, 2008

TV is now firmly digital — nearly 60% of US households with TVs get their service digitally in the form of satellite, digital cable, or telco TV service. Analog cable takes the biggest hit in the transition — which is exactly the way cable companies planned . . .

For Consumer Product Strategy Professionals

Competitive Product Ranking: Picking A Winning Set-Top Box

by James L. McQuivey, Ph.D., July 17, 2008

Between 2007 and 2008, manufacturers announced or deployed significant new set-top box products, each of them building on slightly different assets but all targeting the same goal — establishing an early foothold in at least a million living rooms. Because . . .