For eBusiness & Channel Strategy Professionals

Travelers Are Cashing In On Loyalty Programs

How US Online Travelers Redeem Travel Loyalty Points And Rewards

by Henry H. Harteveldt, Elizabeth Stark, November 16, 2009

Travel loyalty programs may be old news, but that old news pays the bills and generates revenue in the billions of dollars every year for travel companies. Forrester data shows that half — 52% — of all US online travelers actively use travel loyalty programs, . . .

For eBusiness & Channel Strategy Professionals

Hotels Will Rely On The Web To Survive 2010

by Henry H. Harteveldt, November 3, 2009

The global financial crisis hit the hotel industry particularly hard in 2009. A survey of 27 hotel professionals shows an expectation that business will have to be "bought" with low pricing for the balance of 2009, but cautious optimism exists for room . . .

For eBusiness & Channel Strategy Professionals

Travel eBusiness Must Champion Mobile Booking Benefits

by Diane Clarkson, July 22, 2009

One in three US online business travelers and nearly one in four US online leisure travelers own Web-enabled mobile phones. Roughly one-half of these travelers have used their mobile devices for travel-related mobile data services such as flight alerts . . .

For eBusiness & Channel Strategy Professionals

The Ancillary Products US Airline Passengers Want — And The eBusiness Challenges Airlines Face

by Henry H. Harteveldt, May 22, 2009

With everything but the oxygen mask sold on an à la carte basis, North American airlines have become stores with wings. Forrester data shows unexpected interest in different ancillary products. For example, 47% of US online business passengers would pay . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: North American Technographics Travel Online Survey, Q1 2009  (401 KB PPT)

by Ina Mitskaviets, April 9, 2009

This highlight deck summarizes the key findings from Forrester's North American Technographics Travel Online Survey, Q1 2009.

For eBusiness & Channel Strategy Professionals

Frequent Business Travelers Want Online Communities

by Diane Clarkson, March 4, 2009

Sixty-two percent of US online frequent business travelers are interested in participating in online communities with other business travelers. Interest is highest among loosely managed and unmanaged frequent business travelers. eBusiness executives at . . .

For Information & Knowledge Management Professionals

The ROI Of Telepresence

A Total Economic Impact™ Analysis Uncovers Major Value Of Virtual Presence

by Claire Schooley, February 25, 2009

Telepresence, the life-size, "you are there" meeting experience, is a hefty upfront technology investment — but over five years globally dispersed organizations reap a return on investment (ROI) of 47% or more. Travel reduction provides for the major . . .

For eBusiness & Channel Strategy Professionals

Hotels Should Leverage Free Internet Access Offers To Attract Online Frequent Business Travelers

by Diane Clarkson, February 3, 2009

In the current economic climate, hotel eBusiness professionals must exploit every competitive advantage. They should offer and promote free in-room Internet as part of a strategy to attract frequent business travelers, among whom 43% strongly agree that . . .

For eBusiness & Channel Strategy Professionals

US Online Travel Forecast, 2007 To 2013

Understanding The Impact Of The Current Economy On Online Travel Growth

by Diane Clarkson, January 20, 2009

As the economic climate continues to worsen into 2009, decreased demand will push the total US travel industry revenue downward from $312 billion in 2008 to $301 billion in 2009. The supply-demand equilibrium is disrupted across all travel products, and . . .

For eBusiness & Channel Strategy Professionals

US Online Travel Forecast, 2008 To 2013

Online Sales To Grow 5% In 2009, Despite Weaker Overall Industry Revenues

by Henry H. Harteveldt, January 20, 2009

2009 will be another tumultuous year for the US travel industry. Difficult-to-get financing, higher unemployment, tightened corporate travel budgets, and a financially paralyzed consumer who will travel less often and spend less on her trips will cause . . .

For eBusiness & Channel Strategy Professionals

US Frequent Business Travel Executive Survey, 2008

Optimizing Managed Travel Opportunities in a Sensitive Economic Climate

by Diane Clarkson, December 18, 2008

The current economic situation presents managed travel providers with unprecedented opportunities to demonstrate strict compliance policies and online management as key strategies for successfully containing travel costs.

For eBusiness & Channel Strategy Professionals

The Mobile Data Services US Online Business Travelers Want

by Henry H. Harteveldt, Elizabeth Stark, September 5, 2008

One-third of US online business travelers know their mobile phone is Web-enabled. Nearly half of these travelers use their phones for travel-related mobile data services such as getting flight alerts via text message. Their active travel nature and comfort . . .

For eBusiness & Channel Strategy Professionals

US And Canadian Online Business Travelers: What's The Difference?

Profiling Business Travelers' Demographics, Online Behavior, And Device Ownership

by Henry H. Harteveldt, Elizabeth Stark, August 4, 2008

Because the percent of online adults who travel for business in the US and Canada is so similar — 29% and 28%, respectively — Forrester took a closer look at their similarities and differences to help travel eBusiness professionals successfully serve . . .

For eBusiness & Channel Strategy Professionals

The Three Segments Of US Online Business Travelers

Understanding Unmanaged, Lightly Managed, And Heavily Managed Travelers

by Henry H. Harteveldt, Elizabeth Stark, July 8, 2008

Forrester data shows that nearly one in three (29%) US online consumers recall traveling for business last year — that's roughly 48 million US online adults. Based on their employers' travel policies, these business travelers belong to one of three segments: . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: North American Technographics® Travel Online Survey, Q1 2008  (382 KB PPT)

by Jacqueline Anderson, June 6, 2008

This highlight deck reviews the key findings from the Q1 2008 Travel Online Survey. This survey covered questions given to US adults around travel habits.

For eBusiness & Channel Strategy Professionals

The Social Technographics Of European Online Travelers

by Henry H. Harteveldt, March 20, 2008

Ten percent of European online travelers engage with some form of Social Computing every day. Forrester's Social Technographics® identifies how Europe's online travelers fall within the six groups — for example, just 10% of online leisure travelers . . .

For Consumer Market Research Professionals

North American Technographics Travel Online Survey, Q1 2008

North American Consumer Technographics Technographics Survey, February 29, 2008

For eBusiness & Channel Strategy Professionals

What's Holding Back Mobile Services In US Travel?

by Sarah Rotman Epps, December 27, 2007

The release of the Apple iPhone in 2007 and the announcement that Motorola, Samsung, LG Electronics, and HTC will build Google-software-powered phones in 2008 has spurred travel eBusiness execs to ask whether their strategies are on track for the mobile . . .

For eBusiness & Channel Strategy Professionals

The Social Technographics® Of US Online Travelers

by Sarah Rotman Epps, November 28, 2007

User-generated content influences travelers' booking decisions, and travel eBusiness professionals know that they need to address their customers' needs for social media on their Web sites. Creating an effective social media strategy requires deeper insight . . .

For Consumer Market Research Professionals

Survey Highlights: North America Travel Online Survey, Q1 2007  (307 KB PPT)

by Jacqueline Anderson, November 20, 2007

This highlight deck reviews the key findings from the Q1 2007 Travel Online Survey. This survey covered questions given to US adults around travel habits.

For eBusiness & Channel Strategy Professionals

US Frequent Business Travel Executive Survey, 2007

by Diane Clarkson, October 29, 2007

The majority of managed frequent business travelers are booking travel online. Frequent business travelers who are managed off-line are less likely to be strictly managed, and their companies are missing opportunities to leverage the policy compliance . . .

For eBusiness & Channel Strategy Professionals

Understanding Brand-Disloyal Business Travelers

How Travel Product Managers Can Tap Into A $39 Billion Market

by Henry H. Harteveldt, September 13, 2007

Twenty-nine percent of US online business travelers are actively brand-disloyal, admitting they are not loyal to any travel company. This audience tends to be mostly entrepreneurs who drive their own cars when traveling between cities. Fewer of them are . . .

For eBusiness & Channel Strategy Professionals

How Travel Marketers Are Serving "The New Boss"

Highlights From The ATME 2007 Conference

by Sarah Rotman Epps, July 13, 2007

At the annual conference of the Association of Travel Marketing Executives, industry marketers, eBusiness professionals, and product and channel professionals discussed the implications of operating in a customer-driven world. An increasingly empowered, . . .

For eBusiness & Channel Strategy Professionals

Small-Business Travel

Seizing the Opportunity in an Unconsolidated Market

by Sonal Gandhi, May 23, 2007

Travel marketers are facing increased competition as they try to acquire and retain small-business customers.

Travel eBusiness Execs: Focus On Mobile Data Now

Mobile Data Creates A New Way To Distribute Travel And Engage Travelers

by Henry H. Harteveldt, May 22, 2007

The mobile channel presents a viable channel that travel companies can use to better engage and sell to North American travelers. Thirty-seven percent of North American leisure travelers who own a mobile phone and 45% of business travelers use mobile . . .