For Consumer Product Strategy Professionals

Connected TVs Need To Sharpen Their Value Proposition

TV Makers Can't Reinvent TV Without Dramatic Steps

by Laurence Meyer, November 11, 2009

Connected TVs offer a huge advantage compared with legacy interactive TV and Internet TV platforms; they will also be in more than one-third of European TV households by 2014. With more than 150 million potential European users in 2014, connected TVs . . .

For Consumer Product Strategy Professionals

European Digital TV Forecast, 2009 To 2014

Competitive Pressure In The Western European TV Market Is Going To Intensify

by Laurence Meyer, October 2, 2009

2009 to 2014 will see the end of the TV digitization process and an intensification of competition in the Western European TV market. Although the basics of TV reception in Europe will not change a great deal during that period, TV service providers will . . .

For Consumer Product Strategy Professionals

European IPTV Forecast, 2009 To 2014

IPTV's High Growth Rates Are Coming To An End

by Laurence Meyer, September 23, 2009

IPTV adoption in Western Europe will continue to enjoy dynamic growth between 2009 and 2014 — 19% per year — resulting in 20.3 million IPTV households in 2014. However, during that period, the dynamics of the IPTV market will change: The main growth factors . . .

For Consumer Product Strategy Professionals

Belgacom Establishes Itself As A Credible TV Brand

The Belgian Incumbent Telco Focuses On Customer Experience To Win Market Share

by Laurence Meyer, July 2, 2009

In 2005, the Belgian incumbent telco Belgacom needed to build a very strong position in the Belgian TV market in order to compete with multiple-play service providers. Four years later, Belgacom TV is a leading IPTV company in Europe and had a 30% share . . .

For Consumer Product Strategy Professionals

What Will Make Consumers Switch To Fiber Broadband

by Ian Fogg, June 24, 2009

Internet providers are investing billions in next-generation broadband. While speeds will increase dramatically to 50 Mbps, 100 Mbps, or even 1,000 Mbps, just 7% of European online households will pay more for higher speed. Providers enjoyed easy customer . . .

For Consumer Product Strategy Professionals

Preserving Commercial TV Revenues In A Down Economy

Use The Internet, Interactivity, And Consumer Participation To Offset TV Advertising Budget Cuts

by Laurence Meyer, March 27, 2009

Western commercial TV broadcasters are currently facing an apparent paradox: While consumers will stay home and watch more TV during this recession, TV advertising will experience a worsening downturn anyway. With their budgets also tightening, commercial . . .

For Consumer Product Strategy Professionals

Over-The-Top VOD Boxes: An On-Demand TV Strategy For New Market Players In Europe

by Laurence Meyer, February 18, 2009

Until December 2008, Microsoft's Xbox360 and the Apple TV were the only way for Europeans to benefit from over-the-top (OTT) video-on-demand (VOD) services delivered to the TV set. In the short and medium term, standalone OTT VOD offers will become increasingly . . .

For Consumer Product Strategy Professionals

The US TV Market In Transition: Succeeding In A Multiplatform World

by Bobby Tulsiani, January 20, 2009

With revenues stagnating in the US pay-TV, advertising, and DVD markets, the TV industry is turning to a host of new platforms to drive new growth. Forrester evaluated each of the emerging platforms — PC, mobile, set-top box (STB), and video on demand . . .

For Consumer Product Strategy Professionals

Is There Enough TV For Everyone?

How New IPTV Propositions Capture A Piece Of The TV Pie

by Pete Nuthall, October 31, 2008

The provision of TV services in Europe has dramatically changed over the past 10 years in the run-up to the digital switchover. While satellite and cable offerings were the first to offer greater choice for consumers, this has now been extended through . . .

For Consumer Product Strategy Professionals

IPTV Strategies

Applying Lessons from Europe's Successful IPTV Operators

by Laurence Meyer, May 14, 2008

Internet protocol TV (IPTV) has struggled to find its bearings in many parts of Europe. However, operators have driven strong IPTV uptake in a few countries (i.e., France, Belgium, Spain, and Sweden).

For Consumer Product Strategy Professionals

France's Mixed Broadband Success

Mediocre Consumer Broadband Penetration Coincides With The Highest Access Speeds And IPTV Adoption In Europe

by Pete Nuthall, April 16, 2008

Broadband household penetration in France stood at only 39% at the start of 2008, representing close to 10 million connections. But there's more going on than this slightly meager uptake suggests. On the one hand, France leads the way in investments in . . .

For Consumer Product Strategy Professionals

IPTV in Europe

Targeting Secondary TV Sets to Drive Adoption

by Laurence Meyer, April 16, 2008

Internet protocol TV (IPTV) providers will need to explore innovative marketing options for signing up new subscribers as the end of the TV digitization process in Europe approaches and competitive pressure on the pay TV market increases.

Making Broadband Triple Play Profitable: VoIP Revenues

by Lars Godell, December 14, 2006

Many Western European incumbent telcos have launched consumer VoIP services, but most telcos don't have many subscribers yet. For 2005, we estimate that 2.6% of Western European broadband consumers used VoIP for almost all their fixed-line calls from . . .

Making Broadband Triple Play Profitable: Access Revenues

by Lars Godell, November 29, 2006

Broadband access is the killer app for broadband triple play in Western Europe — in our detailed, bottom-up access revenue model for incumbent telcos in 17 countries, we estimate that access-related revenues currently account for 93% of all residential . . .

Making Broadband Triple Play Profitable: IPTV Revenues

by Lars Godell, November 16, 2006

Eleven Western European incumbent telcos have launched IPTV services, but they don't have many subscribers yet. Reflecting the early days of the IPTV technology and the challenges ahead, incumbents' published IPTV customer targets are fairly modest. Forrester's . . .

Making Broadband Triple Play Profitable: Belgium

This is the 13th document in the "Making Broadband Triple Play Profitable" series.

by Lars Godell, October 30, 2006

Belgian consumers don't want to pay a lot for the triple-play bundle. This means that incumbent telco Belgacom will struggle to make money on its IPTV-based triple-play offering. Forrester's new, detailed, bottom-up P&L model looks at the profit potential . . .

Making Broadband Triple Play Profitable: Portugal

This is the 12th document in the "Making Broadband Triple Play Profitable" series.

by Lars Godell, September 26, 2006

Portuguese consumers don't appear very interested in triple play and do not want to pay a lot for the bundle. This means that incumbent telco Portugal Telecom will struggle to make money on its future IPTV-based triple-play offering. Forrester's new, . . .

European Triple-Play Adoption Is Growing, But Consumer Interest Remains Stable

by Lizet Menke , Lars Godell, August 31, 2006

Today, only 8% of Western Europeans have broadband triple play — the bundled offering of voice, video, and data — but 36% say they are interested. We found some growth in actual triple-play adoption compared with last year, but consumer interest in triple . . .

Making Broadband Triple Play Profitable: Norway

by Lars Godell, August 30, 2006

Norwegian consumers haven't shown much interest in cable- and xDSL-based triple play so far and they do not want to pay a lot for it. This means that the very dominant incumbent telco Telenor will struggle to make money on xDSL-based triple play, once . . .

Making Broadband Triple Play Profitable: Austria

by Lars Godell, August 30, 2006

Austrian consumers appear interested in cable-based triple play, but do not want to pay a lot for the bundle. This means that incumbent telco Telekom Austria will struggle mightily to make money on its IPTV-based triple-play offering. Forrester's new, . . .

Making Broadband Triple Play Profitable: UK

by Lizet Menke , Lars Godell, June 28, 2006

UK consumers have the highest triple-play adoption in Europe, but those who don't have it show limited interest in broadband triple play — and there aren't many service bundles to choose from. However, the xDSL-based triple-play market will soon see a . . .

Making Broadband Triple Play Profitable: Sweden

by Lars Godell, Lizet Menke , June 27, 2006

Swedish consumers are interested in broadband triple play but do not want to pay a lot for it. This means that incumbent telco TeliaSonera will struggle mightily to make money on its IPTV-based triple-play offering. Forrester's new, detailed, bottom-up . . .

Making Broadband Triple Play Profitable: Italy

by Lars Godell, Lizet Menke , June 26, 2006

Italian consumers are not very interested in broadband triple play — although many do show a willingness to pay high prices for TV. Even with these high prices, it doesn't mean that incumbent telco Telecom Italia will make money on its triple-play offering. . . .

Making Broadband Triple Play Profitable: The Netherlands

by Lars Godell, Lizet Menke , June 26, 2006

Dutch consumers are interested in broadband triple play — but they don't want to pay a lot for it. This means that incumbent telco KPN will struggle mightily to make money on its IPTV-based triple-play offering. Forrester's new, detailed, bottom-up P&L . . .

Making Broadband Triple Play Profitable: Spain

by Lars Godell, Lizet Menke , June 22, 2006

Spanish consumers are moderately interested in broadband triple play — and they enjoy the second most advanced and competitive xDSL-based triple-play market in Western Europe. Even with high prices, it doesn't mean that incumbent telco Telefónica will . . .