For Consumer Product Strategy Professionals

Taking Digital Music To The Mainstream: The Music Product Features For The Living Room

by Mark Mulligan, November 6, 2009

The iPod heralded a new paradigm in music consumption, but it has done little to counter the impact of the CD's terminal decline; it may even have helped accelerate it. Although mobile music now looks set to start delivering on some of its promises, it . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: The Triple-Play Landscape In Canada  (530 KB PPT)

by Joost van Kruijsdijk, November 5, 2009

This highlight deck summarizes the key findings related to devices and bundling from Forrester's North American Technographics Telecom And Devices Online Survey, Q3 2009 (Canada). This is the second survey highlight in a series from the North American . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: The US Triple-Play Landscape  (560 KB PPT)

by Jacqueline Anderson, October 19, 2009

This highlight deck summarizes the key findings related to bundling from Forrester's North American Technographics Mobile and Telecom Online Survey, Q3 2009 (US). This is the second survey highlight in a series from the North American Technographics Mobile . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: Device Adoption And Netbooks  (578 KB PPT)

by Olesia Klevchuk, September 21, 2009

This highlight deck summarizes the key findings related to device ownership from Forrester's European Technographics Benchmark Survey, Q2 2009. This is the second survey highlight in a series from the European Technographics Benchmark Survey, Q2 2009.

For Consumer Market Research Professionals

Technographics® Insight: European Consumer Device Adoption Trends   (584 KB PPT)

by Joost van Kruijsdijk, July 17, 2009

This Technographics Insight takes a look at consumer device adoption in Europe. It focuses on how device penetration numbers have changed over the past three years, as well as the purchase intention for these devices in the next six months.

For Consumer Product Strategy Professionals

Blu-ray Can't Succeed With HD Video Alone

Why The Future Of Blu-ray Depends On Serving Multiplatform Viewers

by James L. McQuivey, Ph.D., July 8, 2009

It was just over a year ago that Blu-ray vanquished its long-time rival HD-DVD. Uptake for Blu-ray has been promising: A significant 7% of US households can play Blu-ray discs at home either on a PlayStation3 or a standalone Blu-ray player. This certainly . . .

For Consumer Product Strategy Professionals

The Convenience Quotient Of Consumer Storage And Backup

by Nathan Safran, July 6, 2009

The consumer backup and storage space has become increasingly crowded — and sophisticated — over the past 24 months. From burning a DVD to using a full-blown home server, there are a wide variety of options today, with varying features and degrees of . . .

For Consumer Product Strategy Professionals

Lower Prices, Better Devices, And The Democratization Of The TV Market

by Nathan Safran, Abe Garon, June 30, 2009

Forget the 1950s: Consumers are living in the golden era of television, whatever the problems of the broadcast TV industry. Not only do consumers have more control over when and where they watch TV, but they also have access to more shows and more channels . . .

For Consumer Market Research Professionals

US Online Consumer Survey: Technology In The Home, 2008

by Corina Matiesanu, June 16, 2009

This report explores trends in the ownership of various household consumer electronics devices, as well as personal computers, software, and hardware. It also segments and profiles US online households by different levels of comfort with home technologies . . .

For Consumer Product Strategy Professionals

How Consumers Get Online Video To The TV

The Convenience Quotient Reveals The TV-Connected PC Is The One To Watch

by James L. McQuivey, Ph.D., June 8, 2009

Online video has finally come to the living room. Forrester estimates that nearly 9 million homes in the US watch at least some online video on a TV set in a typical month. Why they do so is obvious: They get more control over when they watch their favorite . . .

For Consumer Product Strategy Professionals

Cisco Advances Further Into The Living Room

It Sets Its Sights On Consumer Video With The Acquisition Of Pure Digital

by Nathan Safran, June 5, 2009

While many wondered aloud at the strange bedfellows that Pure Digital Technologies — a straightforward, non-networking, consumer devices brand — and enterprise powerhouse Cisco Systems make, the recent acquisition demonstrates Cisco's intention to escalate . . .

For Consumer Product Strategy Professionals

The Year Of The Internet-Connected TV

TV Manufacturers Must Be Ready For Change In The Living Room

by Nathan Safran, May 14, 2009

In 2008, we watched as streaming media made its way into the home via such diverse connected devices as set-top boxes, games consoles, DVRs, and Blu-ray players. 2009 has brought us the news we all knew was coming: The TV is going to be connected to the . . .

For Consumer Product Strategy Professionals

Portable TV, Not Mobile TV

Service Providers Should Brand And Sell Their Own Portable TV Devices

by Laurence Meyer, April 23, 2009

With very few subscribers as yet and, in the case of broadcast technologies such as DVB-H, high capex, the viability of the cell-phone-centric mobile TV business model is currently being questioned. At the same time, the range of Internet-enabled handheld . . .

For Consumer Market Research Professionals

Technographics® Insight: A Look At Internet Service Provider Churn In The US  (442 KB PPT)

by Joost van Kruijsdijk, April 3, 2009

This Technographics Insight takes a look at Internet service provider churn in the US.

For Information & Knowledge Management Professionals

US Telecommuting Forecast, 2009 To 2016

Telecommuting Will Rise To Include 43% Of US Workers By 2016

by Ted Schadler, March 11, 2009

Today, more than 34 million US adults telecommute at least occasionally. Fueled by broadband adoption, better collaboration tools, and growing management experience, the US telecommuting ranks will swell to 63 million by 2016. Those 29 million new telecommuters . . .

For Consumer Product Strategy Professionals

Consumers Are Ready For Home Remote Control

With Entertainment Networks On The Rise, Home Automation Is Next

by Charles S. Golvin, March 10, 2009

Home networks are the foundation of the digital home but are still primarily utilitarian — most networks are erected to share a broadband pipe among multiple PCs, and it's primarily PCs that are connected to them. Yet as consumers accumulate more and . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: European Consumer Technology Online Survey, Q4 2008  (494 KB PPT)

by Olesia Klevchuk, Corina Matiesanu, March 4, 2009

This highlight deck summarizes the key findings from Forrester¿s European Consumer Technology Online Survey, Q4 2008. This deck covers Home Networks, Internet connection outside of home, and Customers journey for laptops.

For Consumer Product Strategy Professionals

802.11n: Laying The Groundwork For The Digital Home

The State Of US Home Networking

by Nathan Safran, March 4, 2009

The 802.11n Wi-Fi specification is still in draft mode, but network equipment vendors are going full speed ahead in marketing 802.11n equipment. For the vast majority of consumers, 802.11n's bandwidth of 300 Mbps is overkill, but its improved wireless . . .

For Consumer Product Strategy Professionals

Broadband Acquisition Hits Crunch Time In Europe

Develop Poacher Tactics Using Word Of Mouth

by Ian Fogg, March 2, 2009

The broadband market is maturing quickly. Even if the economy recovers, Internet service providers (ISPs) will find it increasingly hard to acquire broadband customers. Price alone won't be sufficient to drive uptake. Consumers cite friends' recommendations . . .

For Consumer Product Strategy Professionals

DVR Strategies To Leverage HDTV Are A Match Made In Heaven

by Nathan Safran, February 27, 2009

Although the DVR enjoyed 100% growth in adoption from 2004 to 2006, growth dropped to 13% from 2006 to 2008. The DVR has stopped selling itself. In response to this maturation of the industry, MSOs and DVR manufacturers must focus their strategy on HDTV . . .

For Consumer Product Strategy Professionals

Casual Home Workers Embrace The Digital Home

Create Seamless Networked Experiences That Bridge The Work/Life Boundary

by Sally M. Cohen, February 19, 2009

Home workers' unique blend of personal and professional technology needs makes them a tech-savvy and potentially lucrative segment of the consumer market for service providers, PC and device manufacturers, and software vendors. But even the casual home . . .

For Consumer Product Strategy Professionals

CE Purchase Plans: Converting On-The-Fencers To Buyers In An Economic Downturn

by Nathan Safran, February 18, 2009

Despite the economic downturn, the vast majority of US online consumers in the market for consumer electronics (CE) devices will choose to delay their purchase or select a cheaper product rather than decide against the purchase. Laptops, HDTVs, and digital . . .

For Consumer Product Strategy Professionals

Over-The-Top VOD Boxes: An On-Demand TV Strategy For New Market Players In Europe

by Laurence Meyer, February 18, 2009

Until December 2008, Microsoft's Xbox360 and the Apple TV were the only way for Europeans to benefit from over-the-top (OTT) video-on-demand (VOD) services delivered to the TV set. In the short and medium term, standalone OTT VOD offers will become increasingly . . .

For Consumer Product Strategy Professionals

The Shift From Broadband To Wideband

If You Build It, They Will Come . . . Eventually

by Doug Williams, February 17, 2009

US broadband service providers' network upgrades are facilitating so-called "wideband" service offerings with download connection speeds reaching 50 Mbps. Some question remains as to whether consumers are ready, willing, and — given the economic downturn . . .

For Consumer Product Strategy Professionals

The Downturn Delivers Upsides For TV Placeshifting

by Ian Fogg, February 6, 2009

Placeshifting enables consumers to watch their home TV anywhere, inside or outside the home. It offers TV providers and wireless carriers an inexpensive way to extend their product portfolios, which will prove an attractive addition to their strategies . . .