For Consumer Product Strategy Professionals

To Deliver The Vodafone 360 Strategy, Vodafone Becomes A Social Network And A Handset Maker

by Ian Fogg, September 28, 2009

Vodafone 360 is a bold initiative that will affect every firm's Social Computing strategy. Vodafone aims to drive mobile Internet adoption, acquire new customers, and increase long-term customer retention. Vodafone 360 both aggregates leading social networks . . .

For Infrastructure & Operations Professionals

The State Of WAN Services Adoption In Europe 2009: Cost-Cutting Dominates Enterprise Plans

by Phil Sayer, September 3, 2009

Cost-cutting dominates European enterprise plans for wide area networks (WANs) for 2009. This is the top priority for almost three-quarters of enterprises as part of IT budget cuts mandated at board level. At the same time, network traffic is growing . . .

For Consumer Product Strategy Professionals

Western European Mobile Forecast, 2009 To 2014

Mobile Internet Adoption Will Grow To 39% Of Mobile Users By 2014

by Thomas Husson, August 28, 2009

As mobile phones are now ubiquitous across Western Europe, the industry's attention has turned to the mobile Internet arena. Despite the recession, mobile Internet adoption will continue to grow significantly, with audiences tripling from 13% of Western . . .

For B2B Market Research Professionals

2009 Enterprise Mobility Spending And Adoption Trends   (472 KB PPT)

by Michele Pelino, August 7, 2009

Using data from BDS Enterprise And SMB Networks And Telecommunications Survey, North America And Europe, Q1 2009, Forrester examines enterprise mobility spending and adoption trends.

For B2B Market Research Professionals

Enterprise Versus SMB: 2009 Managed/Outsourced Telecom Services Trends  (511 KB PPT)

by Ellen Daley, August 7, 2009

Using BDS' Enterprise And SMB Networks And Telecommunications Survey, North America And Europe, Q1 2009, Forrester analyzes managed/outsourced telecom services trends within enterprises and SMBs for 2009.

For B2B Market Research Professionals

European Networks And Telecom Budgets And Priorities: 2009  (465 KB PPT)

by Ellen Daley, August 7, 2009

Using Forrester's Business Data Services' Enterprise And SMB Networks And Telecommunications Survey, North America And Europe, Q1 2009, Forrester examines European firms' budgets and priorities for networks and telecom.

For B2B Market Research Professionals

2009 Networks And Telecom Adoption Trends: Very Small Businesses (2 To 19 Employees)  (488 KB PPT)

by Ellen Daley, August 6, 2009

Using our BDS' Enterprise And SMB Networks And Telecommunications Survey, North America And Europe, Q1 2009 data, Forrester examines network and telecom adoption trends for very small businesses, or VSBs, within North America and Europea.

For Infrastructure & Operations Professionals

European Telecom Operator Managed Services Deals Survey: H2 2008

by Phil Sayer, July 10, 2009

Forrester's sixth survey of managed services deals signed in Europe by telecom service providers reviews 476 contract wins recorded in the second half of 2008. The number of deals increased from the 407 that we tracked in H1 2008; however, the total contract . . .

For Consumer Product Strategy Professionals

Belgacom Establishes Itself As A Credible TV Brand

The Belgian Incumbent Telco Focuses On Customer Experience To Win Market Share

by Laurence Meyer, July 2, 2009

In 2005, the Belgian incumbent telco Belgacom needed to build a very strong position in the Belgian TV market in order to compete with multiple-play service providers. Four years later, Belgacom TV is a leading IPTV company in Europe and had a 30% share . . .

For Vendor Strategy Professionals

Case Study: How Vodafone Germany Became A Convergent Operator

Four Lessons In Strategy Implementation

by Mike Cansfield, June 24, 2009

Convergence is happening today in the communications sector at multiple levels. This creates opportunities for telecom companies — notably in information and communications technology (ICT), entertainment, solutions, and services — but also threats as . . .

For Infrastructure & Operations Professionals

The Recession Will Accelerate European Ethernet Services Adoption

The European Outlook For Ethernet Services In 2009

by Phil Sayer, May 19, 2009

The adoption of carrier Ethernet services in Europe will accelerate rapidly in 2009, driven by the low cost per bit, simplicity, and flexibility of these services. Service provider MPLS traffic and revenues will also grow in 2009, but will be outpaced . . .

For Vendor Strategy Professionals

Lessons In Planning The Biggest Show On Earth

How ICT Will Be The Heartbeat Of The London 2012 Olympic Games

by Mike Cansfield, May 14, 2009

Regardless of whether you are a sports fan or not, the Beijing Olympic Games were one of the highlights of 2008. In 2012, it is London's turn to host the summer Olympic Games. Information and communications technology (ICT) is a key enabler in making . . .

For B2B Market Research Professionals

Enterprise And SMB Networks And Telecommunications Survey, North America And Europe, Q1 2009

Business View and IT View Technographics Survey, May 1, 2009

For Vendor Strategy Professionals

New Business Models Emerge For Telcos

How Telecom Vendor Strategists Can Seize Big Opportunities

by Mike Cansfield, April 24, 2009

The traditional one-size-fits-all business model in the communications sector is breaking down. New ways to do business are emerging, and as a result, vendor strategists in telcos have hard choices to make as they break out of the unsustainable status . . .

For Consumer Product Strategy Professionals

App Stores Plug A Critical Gap In Existing Mobile Internet Strategies

by Ian Fogg, April 3, 2009

Mobile application stores are the missing link in the emerging mobile Internet ecosystem. Without stores, few consumers will discover, download, or buy mobile applications or widgets. This is ironic: Mobile applications aspire to improve the mobile Internet . . .

For Consumer Market Research Professionals

The Cord-Cutter Effect In Research

Finding Ways To Survey Hard-To-Reach Target Groups

by Tamara Barber, March 25, 2009

The growing number of cord-cutters in Europe and the US means that traditional landline phone surveys reach less of the population. While Europe still has a higher rate of cord-cutting, US consumers' willingness to give up their landlines is growing steadily . . .

For Infrastructure & Operations Professionals

The 2009 Outlook For Unified Communications In Europe

by Phil Sayer, March 24, 2009

Forrester survey data on unified communications (UC) from Q1 2008 showed great enthusiasm for UC, with 81% of European enterprises reporting that they were at some stage in a UC implementation. Since then the world has changed beyond recognition, with . . .

For Consumer Product Strategy Professionals

Widgets Complement Mobile Operators' Consumer Mobile Internet Services

But They Accelerate Operator "Deportalization"

by Ian Fogg, March 19, 2009

Only 5% of European mobile phone owners access the Internet on their mobile phones weekly. Widgets — mini, single-purpose applications — improve the convenience and accessibility of the mobile Internet. Alongside flat-rate mobile Internet plans, they . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: European Consumer Technology Online Survey, Q4 2008  (494 KB PPT)

by Olesia Klevchuk, Corina Matiesanu, March 4, 2009

This highlight deck summarizes the key findings from Forrester¿s European Consumer Technology Online Survey, Q4 2008. This deck covers Home Networks, Internet connection outside of home, and Customers journey for laptops.

For Consumer Product Strategy Professionals

Broadband Acquisition Hits Crunch Time In Europe

Develop Poacher Tactics Using Word Of Mouth

by Ian Fogg, March 2, 2009

The broadband market is maturing quickly. Even if the economy recovers, Internet service providers (ISPs) will find it increasingly hard to acquire broadband customers. Price alone won't be sufficient to drive uptake. Consumers cite friends' recommendations . . .

For Vendor Strategy Professionals

Advice For Vendors From The Telco Sector On Shifting From IT To BT

by Thomas Mendel, Ph.D., February 3, 2009

Forrester has argued that a fundamental shift from information technology (IT) to business technology (BT) is occurring. Whether or not you are in the telco sector, the following report provides actionable advice based on the experience of shifting to . . .

For Infrastructure & Operations Professionals

The Time Is Right For WAN Optimization Managed Services

Telcos Are Well Placed To Move Up The Value Chain By Managing Enterprise WANs

by Phil Sayer, January 15, 2009

All the major telcos and systems integrators are now offering wide area network (WAN) optimization managed services. Forrester's view is that in the current economic climate these services will prove attractive to firms looking to improve application . . .

For Infrastructure & Operations Professionals

European Telecom Operator Managed Services Deals Survey: H1 2008

by Phil Sayer, January 12, 2009

Forrester's fifth survey of managed services contracts signed by telecom service providers looks inside 407 European service deals sealed in the first half of 2008. The number of deals was up significantly from the 177 that we tracked in H2 2007, and . . .

For Vendor Strategy Professionals

European IT/Telecom Converged Service Delivery Outsourcing Deals: H1 2008

by Pascal Matzke, Daniel Krauss, January 9, 2009

The European Converged Service Delivery (CSD) market has continued on its strong growth path from the second half of 2007, with Forrester recording a record number of deals in the first half of 2008. The overall number of deals containing converged IT . . .

For Consumer Product Strategy Professionals

Top European Consumer Mobile Predictions For 2009

by Pete Nuthall, January 9, 2009

The economic recession will cast its shadow over the mobile world in 2009. The ramifications of consumers tightening their belts will become increasingly visible as the year progresses. Among the hardest hit will be the handset manufacturers as handset . . .