For Consumer Market Research Professionals

Technographics® Survey Highlights: US Youth Device Ownership And Habits  (598 KB PPT)

by Ina Mitskaviets, Corina Matiesanu, October 19, 2009

This highlight deck summarizes the key findings related to devices and mobile usage from Forrester's North American Technographics Youth Online Survey, Q2 2009 (US). This is the second survey highlight in a series from the North American Technographics . . .

For Consumer Product Strategy Professionals

US HDTV Forecast, 2009 To 2014

Multi-HDTV Owners Become The Default Buyers

by James L. McQuivey, Ph.D., September 3, 2009

The nature of the high-definition TV (HDTV) buyer is changing — from first-time buyers purchasing their first HDTV to second- and even third-time buyers. By 2014, the HDTV will be in 71% of US households, and more than half will have two or more. Selling . . .

For Consumer Market Research Professionals

Consumer Behavior Online: A 2009 Deep Dive

by Jacqueline Anderson, July 27, 2009

The Internet is embedded more than ever into consumers' lives, and they are not turning back. People's online behaviors are becoming more integrated into their offline interactions, and it's critical that companies understand where and how to reach them . . .

For Consumer Product Strategy Professionals

What Will Make Consumers Switch To Fiber Broadband

by Ian Fogg, June 24, 2009

Internet providers are investing billions in next-generation broadband. While speeds will increase dramatically to 50 Mbps, 100 Mbps, or even 1,000 Mbps, just 7% of European online households will pay more for higher speed. Providers enjoyed easy customer . . .

For Consumer Market Research Professionals

US Online Consumer Survey: Technology In The Home, 2008

by Corina Matiesanu, June 16, 2009

This report explores trends in the ownership of various household consumer electronics devices, as well as personal computers, software, and hardware. It also segments and profiles US online households by different levels of comfort with home technologies . . .

For Consumer Product Strategy Professionals

The Year Of The Internet-Connected TV

TV Manufacturers Must Be Ready For Change In The Living Room

by Nathan Safran, May 14, 2009

In 2008, we watched as streaming media made its way into the home via such diverse connected devices as set-top boxes, games consoles, DVRs, and Blu-ray players. 2009 has brought us the news we all knew was coming: The TV is going to be connected to the . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: European Consumer Technology Online Survey, Q4 2008  (494 KB PPT)

by Olesia Klevchuk, Corina Matiesanu, March 4, 2009

This highlight deck summarizes the key findings from Forrester¿s European Consumer Technology Online Survey, Q4 2008. This deck covers Home Networks, Internet connection outside of home, and Customers journey for laptops.

For Consumer Product Strategy Professionals

DVR Strategies To Leverage HDTV Are A Match Made In Heaven

by Nathan Safran, February 27, 2009

Although the DVR enjoyed 100% growth in adoption from 2004 to 2006, growth dropped to 13% from 2006 to 2008. The DVR has stopped selling itself. In response to this maturation of the industry, MSOs and DVR manufacturers must focus their strategy on HDTV . . .

For Consumer Product Strategy Professionals

The Filmed Entertainment Economy In A Recession

Tracking US Consumer Behavior In The Theatrical Movie, DVD, And Pay-TV Markets

by Bobby Tulsiani, February 25, 2009

Even though 39% of US online consumers believe their economic situation will remain the same and one-third actually think it will improve in the next 12 months, most are taking a cautious approach to entertainment spending. While filmed entertainment . . .

For Consumer Product Strategy Professionals

CE Purchase Plans: Converting On-The-Fencers To Buyers In An Economic Downturn

by Nathan Safran, February 18, 2009

Despite the economic downturn, the vast majority of US online consumers in the market for consumer electronics (CE) devices will choose to delay their purchase or select a cheaper product rather than decide against the purchase. Laptops, HDTVs, and digital . . .

For Consumer Product Strategy Professionals

HDTV in the UK

Acquiring Customers in a Depressed Economy

by Laurence Meyer, December 10, 2008

The UK is the most advanced European market with regard to the number of TV households that subscribe to high-definition TV (HDTV) service. However, the majority of British HD-enabled TV set owners do not yet pay for receiving HDTV packages.

For Consumer Product Strategy Professionals

TF1 Uses HD as Means to Increase Audience Loyalty and Limit Competition

by Laurence Meyer, November 3, 2008

TF1 is the main French private TV broadcaster. During the first six months of 2008, TF1's prime-time audience averaged 6.6 million TV viewers, and its TV audience share (i.e., ages five and over) was 28 percent.

For Consumer Product Strategy Professionals

More HDTV Channels and Revised Pricing Policy Help Canal Digital Grow its HD Customer Base

by Laurence Meyer, November 3, 2008

Canal Digital is a Scandinavian pay TV platform that is a subsidiary of the Norwegian telecommunications operator Telenor. Canal Digital TV service is delivered not only by satellite (in Norway, Sweden, Finland, and Denmark) but also by cable (in Norway . . .

For Consumer Product Strategy Professionals

Broadcast HDTV and Blu-ray in Europe

Changing Consumers' Expectations of Picture Quality

by Laurence Meyer, November 3, 2008

Broadcast high-definition TV (HDTV) is on track to expand in Europe, having launched in 2005. With more than two million movie discs sold and 3.1 million PlayStation 3 (PS3) consoles installed at the end of 2007, however, Blu-ray (having launched in Europe . . .

For Consumer Product Strategy Professionals

Digital Content Delivery

Understanding the Extent of Its Appeal

by Nathan Safran, October 31, 2008

The recent launch of several stand-alone broadband content devices along with the availability of digital content on game consoles and DVRs means operators in the space must understand the extent of the appeal of digital delivery.

For Consumer Product Strategy Professionals

US DTV, DVR, and HDTV Forecast, 2008 to 2013

Sizing the Market for Pay TV Services

by Bobby Tulsiani, August 1, 2008

With telco TV emerging as a strong competitor to cable and satellite television, the battle to sign customers up for digital television (DTV), digital video recorder (DVR), and high-definition TV (HDTV) services is intensifying.

For Consumer Market Research Professionals

Benchmark 2008: Forecast Growth Of Devices And Access In The US

North American Consumer Technographics

by Charles S. Golvin, July 25, 2008

A wide variety of digital technologies pervade the lives of US consumers today. More than half of US households now have broadband, 81% have a PC, and half of those have more than one PC. Among household devices and services — those shared among household . . .

For Consumer Market Research Professionals

Benchmark 2008: Pay TV Is Growing Through Digital Upgrades

North American Consumer Technographics

by James L. McQuivey, Ph.D., July 23, 2008

TV is now firmly digital — nearly 60% of US households with TVs get their service digitally in the form of satellite, digital cable, or telco TV service. Analog cable takes the biggest hit in the transition — which is exactly the way cable companies planned . . .

For Consumer Product Strategy Professionals

Terrestrial TV and the Digital Dividend

Assessing the Role of High Definition in the DTT Market

by Laurence Meyer, July 22, 2008

The long-term competitiveness of the digital terrestrial TV (DTT) platform depends on its short-term ability to compete with other TV delivery platforms, all offering hundreds of TV channels and advanced TV services such as high-definition TV (HDTV).

For Consumer Market Research Professionals

Benchmark 2008: Gen X Loves Gadgets The Most

North American Consumer Technographics

by Charles S. Golvin, July 21, 2008

Irrespective of whether it's devices like HDTVs that are shared by multiple household members or gadgets like mobile phones that are highly personal, you're most likely to find them in the homes and hands of Gen Xers. Gen Yers tend to favor personal devices . . .

For Interactive Marketing Professionals

The Social Technographics® Of Device Owners

Devices Should Make Social Connections Beyond Marketing

by Josh Bernoff, July 1, 2008

Owners of mainstream electronics devices like HDTVs and digital cameras rate about average on social participation, while those who own MP3 players and home networks rate well above average. Consumer electronics companies should be embracing social marketing . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: European Technographics Online Consumer Technology Survey, Q4 2007  (362 KB PPT)

by Joost van Kruijsdijk, April 15, 2008

This highlight deck summarizes the key findings from Forrester's European Technographics Online Consumer Technology Survey, Q4 2007

For Consumer Product Strategy Professionals

The Hard Road Ahead Of Blu-ray

by James L. McQuivey, Ph.D., April 9, 2008

In February, Toshiba officially threw in the towel and gave up its efforts to establish HD-DVD as the HD disc format of the future. To the victor — Blu-ray — go the spoils of this ugly format war. But just what those spoils are is still a big question. . . .

For Consumer Product Strategy Professionals

What Technology Is Hot With Online Europeans — And What's Holding Back Adoption?

by Paul Jackson, March 6, 2008

As a consumer spending squeeze hits Europe, it is more important than ever that product strategy professionals at consumer technology vendors push the right buttons with prospective buyers. Overcoming a lack of purchase spontaneity or ignorance about . . .

For B2B Market Research Professionals

Technographics® Survey Highlights: Asia Pacific Technographics Survey, Q4 2007  (320 KB PPT)

by Dia Ganguly, February 22, 2008

This highlight deck summarizes the key findings from Forrester¿s Asia Pacific Technographics® Survey, Q4 2007. This deck covers Internet, mobile, and television adoption, behaviors, and advertising attitudes.