For eBusiness & Channel Strategy Professionals

Why Americans Research Financial Products Online But Buy Through Other Channels

Channel Switching Is Driven Largely By Security And Support Issues

by Edward Kountz, Peter Wannemacher, September 22, 2009

Many US customers use multiple channels when buying financial services products, crossing channels during their path to purchase. Among online adults, 41% of financial product applicants research online but buy offline. Security and a need for hand-holding . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: US Youth Financial Behaviors And Attitudes  (442 KB PPT)

by Jacqueline Anderson, August 31, 2009

This highlight deck summarizes the key findings related to travel from Forrester’s North American Technographics Youth Online Survey, Q2 2009 (US). This is the third survey highlight in a series from the North American Technographics Youth Online Survey, . . .

For Technology Sales Enablement Professionals

Hot Banking Tech Companies To Watch In 2009: Q2 Update

by Ellen Carney, June 17, 2009

The banking industry continues to suffer from the global recession and backlash from last fall's financial crisis. While it's tempting to believe that bank-related technology investment is dead, financial services firms are actively looking for specialized . . .

For Technology Product Management & Marketing Professionals

Hot Banking Tech Companies To Watch In 2009

Profiles Of Technology Companies That Address Banking's Changed World

by Ellen Carney, December 22, 2008

The banking industry is going through its most challenging period since the Great Depression. Bank capital structures are stressed because of write-downs and write-offs, formerly high-flying investment banks face the more regulated world of retail banking, . . .

For Interactive Marketing Professionals

Overcoming Recessionary Challenges by Restructuring PPC Campaigns

by Evan J. Andrews, December 3, 2008

Participants include one of the largest banking and financial services organizations in the world and IMPAQT, a leading search marketing agency.

For eBusiness & Channel Strategy Professionals

Case Study: E-LOAN Finds Success In Targeting Application Abandoners

Communication Timeliness Is The Key To Success In Converting Abandoners

by Brad Strothkamp, November 5, 2008

E-LOAN is one of the few financial firms to take application abandonment seriously. Consumers who abandon applications receive two follow-up emails encouraging them to complete the process. The result has been a 28% increase in completed applications.

For eBusiness & Channel Strategy Professionals

Building An Effective Lending Web Site Starts With Understanding Borrowers

by Brad Strothkamp, October 22, 2008

Forrester just published a report to help financial service marketing leaders understand how consumers choose a mortgage and home equity lender. The report highlights the affect the current lending crisis has had on that choice. This report is also critical . . .

For Consumer Product Strategy Professionals

How The Credit Crisis Affects Lender Choice

Market Turmoil Changes Process Expectations More Than Provider Choice

by Brad Strothkamp, October 17, 2008

It's no secret that the market for loans in the US is in turmoil. But how is that turmoil affecting consumers shopping for loans and the lenders they ultimately choose? Forrester surveyed US online consumers who had recently gotten a mortgage or home . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: North American Technographics Financial Services Online Survey, Q2 2008  (354 KB PPT)

by Jacqueline Anderson, September 29, 2008

This highlight deck reviews the key findings from the Q2 2008 Financial Services Online Survey. This survey covered questions given to US adults around financial products and habits.

For eBusiness & Channel Strategy Professionals

Consumers Show Little Interest In Person-To-Person Lending

An Increasingly Crowded Field Divvies Up A Small Market

by Brad Strothkamp, September 26, 2008

Person-to-person lending has seen a flurry of media attention and new entrants over the past two years. Forrester surveyed US online consumers on their interest in the concept. They showed little interest, mainly because they are skeptical of the benefits, . . .

For eBusiness & Channel Strategy Professionals

Pulling The Plug On Paper Statements

North American Technographics

by Emmett Higdon, September 22, 2008

Adoption of eStatements in the US continues to grow strongly, as seen in data from Forrester's North American Technographics® Financial Services Online Survey, Q2 2008. More than 55% of online checking, savings, and credit card customers today receive . . .

For eBusiness & Channel Strategy Professionals

US Trends In Researching And Applying For Financial Products Online: Benchmark 2008

Online Applicants Were Up Marginally In 2007 Versus 2006

by Brad Strothkamp, September 10, 2008

Forrester surveyed more than 47,000 US consumers to determine the Web's sales impact in 2007. Researching and applying for financial products online are increasing, as is the importance of online sales among eBusiness groups. Credit cards and brokerage . . .

For eBusiness & Channel Strategy Professionals

How German Credit Buyers Use Different Channels

by Vanessa Niemeyer, Ph.D., Alexander Hesse, July 11, 2008

Although more and more financial services firms in Germany let customers apply for mortgages, personal loans, and credit cards over the Internet, most Germans stick to in-person channels like branches and sales representatives when it comes to researching . . .

For Customer Experience Professionals

What Consumers Want From Financial Institutions

How Priorities Differ Across Generations Of US Consumers

by Bruce D. Temkin, June 10, 2008

We asked nearly 5,000 US consumers what was most important when doing business with five different financial institutions. It turns out that consumers most want nearby locations and good service from banks, good service from credit card providers, good . . .

For Marketing Leadership Professionals

Disruption Looms For Financial Services

Social Media Entrants Show Marketers A New Way For Brand Differentiation

by Brian Haven, May 6, 2008

A new crop of financial services startups use social media tools like social lending and re-envisioned money management to enrich the experience around money management for consumers. As the quality of online financial services drives customer loyalty . . .

For Security & Risk Professionals

Case Study: E-LOAN Maintains Its Top Privacy Reputation With Information Leak Prevention

by Thomas Raschke, July 23, 2007

The brand image of E-LOAN, a leading US financial services company, depends on its privacy protection as much as its lending and savings services. To protect the personal information of its 1 million customers, the firm's chief privacy officer (CPO) implemented . . .

Gen Xers Apply For Loans Online In Australia

by Alyson Clarke, July 19, 2006

Forrester's first biannual Asia Pacific Consumer Technology Study survey showed that more than 2 million Australians have applied for a loan online. These consumers provide a valuable insight into who buys loans over the Internet and where to market to . . .

For eBusiness & Channel Strategy Professionals

Prosper's P2P Lending Network Defies Status Quo

Social Computing Comes To Financial Services

by Catherine Graeber, June 12, 2006

Chris Larsen, co-founder and former chairman of E-LOAN, is back on the scene, challenging the status quo again with a new venture called Prosper Marketplace, an online loan marketplace with a Social Computing twist. Think of it as a melding of eBay and . . .

For eBusiness & Channel Strategy Professionals

Zopa Shows That P2P Lending Can Work

by Benjamin Ensor, May 23, 2006

UK consumer lending marketplace Zopa has proved that online peer-to-peer lending is viable by attracting 72,000 members in its first year. Even so, the firm faces some big hurdles as it tries to win enough customers to build a sustainable business. Whether . . .

Who Researches And Buys Loans Online?

by Benjamin Ensor, February 28, 2006

The simplicity of personal loans should make them well suited to online sales. In the UK and Sweden, the Net already accounts for more than 20% of personal loan sales. But in many other European markets, face-to-face sales still dominate distribution. . . .

Best Practices: Wells Offers Loan Application Updates Across Channels

by Catherine Graeber, Bill Doyle, Jeremy Sweeney, July 15, 2003

Wells Fargo's automated loan status updates and alerts meet the needs of consumers who use more than one channel to research and apply for home equity and personal loans. The cross-channel updates and alerts will pay off by deflecting phone calls and . . .

Use of Electronic Signatures for Student Loans

by Jan Sundgren, December 27, 2002

This type of transaction is a great example of how the context of a transaction can greatly reduce the evidentiary burden on the actual signature that seals the transaction.

Rescuing Corporate Lending

by Nastasja Senn, Robert Mutschler, Dr. Therese Torris, Ursula Becker, Falk Rehkopf, April 19, 2001

The Net will unleash a profitability upturn in corporate lending to small and midsize companies. Through product standardization and database sharing, leading lenders will reap the benefits.