For Consumer Product Strategy Professionals

Mobile Contactless Payments In Europe: The Reality Beyond The NFC Hype

by Thomas Husson, July 28, 2009

Many firms in the mobile and financial arena in Europe want to replicate the success of Japan's mobile contactless payments. Many of them are focusing on leveraging a standardized technology — Near Field Communication (NFC). Forrester warns that mobile . . .

For Technology Product Management & Marketing Professionals

Expand Globally, Market Locally

Adapting The Four Ps Of Marketing To New B2B Markets

by Jennifer Belissent, Ph.D., March 31, 2009

Taking the show on the road — expanding into new markets — is a daunting proposition for tech marketers. New markets mean new requirements, including not only product features, but also price, promotion, and placement attributes — the Four Ps. New geographic . . .

For eBusiness & Channel Strategy Professionals

NFC Technology Is Revitalizing Mobile Payments, but Mobile Contactless Payments Face Huge Adoption Hurdles

by Edward Kountz, October 30, 2008

Mobile contactless systems based on Near Field Communication (NFC) offer a much faster way to initiate payments with a mobile phone than SMS or other mobile network-based technologies, providing a clear improvement over earlier mobile payment systems.

For eBusiness & Channel Strategy Professionals

Europeans Show Little Interest In Contactless Payments

by Benjamin Ensor, Alexander Hesse, June 26, 2008

Contactless payments are reaching Europe — as shown by numerous trials in different countries and real rollouts in the UK and Austria. We asked online Europeans how interested they are in using contactless payments. We found that only 23% are interested . . .

For Consumer Product Strategy Professionals

Cellular South's Replication of WirelessWallet's Pilot Success in Market Is Contingent on Handset Availability

by Edward Kountz, June 3, 2008

Regional carrier Cellular South is based in Jackson, Mississippi, and is the largest privately held wireless carrier in the US. In mid-2007, it enlisted Bank of America to participate in a test of the Cellular South WirelessWallet, a mobile wallet embedded . . .

For eBusiness & Channel Strategy Professionals

US Mobile Payments

Key Interim Steps for Driving Interest and Uptake

by Edward Kountz, June 3, 2008

Recent US activity in mobile payment deployment has not spurred a groundswell of interest from consumers. Mobile payments will instead evolve as an element of the developing mobile ecosystem, requiring mastery of interim tactics (e.g., mobile marketing, . . .

For Consumer Product Strategy Professionals

NFC Technology Is Revitalizing Mobile Payments

But Mobile Contactless Payments Face Huge Adoption Hurdles

by Benjamin Ensor, Alexander Hesse, April 22, 2008

Mobile contactless systems based on Near Field Communication (NFC) offer a much faster way to initiate payments with a mobile phone than SMS or other mobile network-based technologies, providing a clear improvement over earlier mobile payment systems. . . .

For eBusiness & Channel Strategy Professionals

Connecting The Dots To Mobile Banking And Payments

Leverage Connections To Online Banking To Speed Up Transition To Mobile Services

by Emmett Higdon, April 7, 2008

While mobile payments promise to fundamentally change online financial and retail services, customers today simply do not see the need for the payment functionality that banks are developing. To help spur adoption of this new payment paradigm, banks and . . .

For eBusiness & Channel Strategy Professionals

NFC-Based Mobile Payments in the US

Understanding Challenges of an Early-Stage Market

by Edward Kountz, March 24, 2008

US banks and wireless carriers have a growing interest in mobile proximity payments leveraging Near Field Communication (NFC) technology. However, ongoing trials highlight significant hurdles throttling broad-based deployment in the midterm.

For eBusiness & Channel Strategy Professionals

Case Study: Rabobank Reduces The Supply-Side Barriers To Mobile Banking

by Benjamin Ensor, Alexander Hesse, March 17, 2008

Rabobank has been a pioneer of mobile financial services and has a clear vision of the future of the channel. The Dutch bank was one of the first to launch transactional mobile banking services back in 2003. Finding that barriers like unclear costs and . . .

For Consumer Market Research Professionals

Technographics Insight: Mobile Shopping Gets A Foothold With Gen Yers And Gen Xers  (178 KB PPT)

by Ted Schadler, November 21, 2007

While only 8% of consumers have used a mobile phone to purchase products, it is none the less becoming a growing trend. With MasterCard's introduction of their PayPass and Visa's payWave, consumers can now touch their credit cards on checkout scanners . . .

For Consumer Product Strategy Professionals

The Changing Retail Payment Systems Landscape

Winners Are Emerging From The Flood Of New Payment Systems

by Benjamin Ensor, September 18, 2007

Retail payment systems are going through rapid change as a combination of technology innovation, new transaction types, and fraud drive improvements to existing systems, as well as the development of a large number of new alternative payment methods. . . .

For Consumer Product Strategy Professionals

Person-To-Person Payment Goes Mobile

But P2P Mobile Payment Is A Technology In Search Of A Market

by Michelle de Lussanet, April 19, 2007

A number of firms in Western Europe have recently launched payment systems that allow consumers to make person-to-person payments using their mobile phones. Executives at other payment system operators, mobile operators, and banks need not rush to follow . . .

For eBusiness & Channel Strategy Professionals

Obopay: Mobile, Social Networkers Gain a Payments Option

by Edward Kountz, April 18, 2007

SMS-Based Mobile Payment: Popular With The Young

But Is There A Wider Mobile Payment Opportunity?

by Lizet Menke , Michelle de Lussanet, November 10, 2006

Mobile payment for mobile content has become a billion-euro industry in Europe. Young consumers use SMS-based mobile payment to purchase ring tones, to vote, and to participate in game shows in particular. Sixty-one percent of European mobile-owning young . . .

Pan-European Mobile Payment Initiative Falls Apart

Simpay Calls It Quits

by Michelle de Lussanet, June 24, 2005

The wait for a pan-European mobile payment scheme just got longer, with Simpay's announcement that it will not go ahead with its pan-European development. Forrester isn't surprised: The mobile channel isn't suited for large-scale payment collection because . . .

For eBusiness & Channel Strategy Professionals

Which New Payment Systems Do Europeans Use?

by Benjamin Ensor, Elena Giovannini, March 22, 2005

Although there are many new payment systems in Europe, few consumers used any new system last year. Many Europeans don't even know that alternative payment systems exist. But low awareness isn't the real problem. Many of today's new payment systems just . . .

Valista's Global Platform For Mobile Payments

by Noelia Martínez, Michelle de Lussanet, Benjamin Ensor, December 30, 2003

The Network 365 and iPIN merger will help create standards but won't be the panacea needed for mobile payment market growth. Investors should be aware that growth and mobile payment opportunities will be limited until banks, telcos, and technology providers . . .

US Consumer ePayments: Watch Them Grow

by Penny Gillespie, December 18, 2003

Electronic payments are increasingly common in the US as paper-based payments continue to decrease, driven by savvy consumers and cost-conscious merchants.

Mobile Payments in Europe: Too Much Technology, Too Little Consumer Interest

by Martha Bennett, September 25, 2003

Developments in the past 18 months have made it amply clear that technological excellence alone will not automatically lead to the wide adoption of any particular system in a European market, let alone establish it as a de facto standard.

EU Mobile Fans Will Use Mobile Payment First

by Benjamin Ensor, Dr. Therese Torris, Michelle de Lussanet, Joost van Kruijsdijk, August 20, 2003

Just 13% of Europe's mobile users expect to use mobile payment. To solidify the interest of this fickle group of early adopters, payment providers must zoom in on intensive mobile users' needs, on mobile content, and on security.

Making Mobile Finance High-Touch

by Charlotte Hamilton Clark, Dr. Therese Torris, July 22, 2003

FöreningsSparbanken hopes for additional revenues by combining WAP banking with mobile subscriptions. Instead, the firm should focus on adding value to its financial services by building high-touch mobile finance services.

New Payment Systems' Survival Guide

by Benjamin Ensor, Dr. Therese Torris, Marie Fagerström, Noelia Martínez, July 1, 2003

Most of Europe's 60 new payment systems will fail. Survivors will stick to the usage conditions under which they outstrip cash and plastic cards and work harder at driving their diffusion - which will take a decade.

Mobile and Wireless Payment Momentum Growing In US

by Penny Gillespie, June 9, 2003

Growing customer adoption of new methods reinforces the concept that new electronic payment methods must evolve with minimum consumer change while decreasing merchant processing time.

IT Trends 2003, Midyear Update: Mobile Commerce and Payments in the US

by Penny Gillespie, June 5, 2003

US success in mobile payments requires several key ingredients: low-value transactions (varying from cents upward to $35), frequent occurrence, multiple payment methods and decreased transaction processing time.