For eBusiness & Channel Strategy Professionals

How Big Online Spenders Use The Web

US Adults Who Transact Online Are More Likely To Use The Web For Everything

by Carrie Johnson, Elizabeth Davis, October 30, 2007

Online transactors — US online adults who bank online, apply for health insurance online, and book air travel online — are incorporating a wide variety of online activities into their daily lives. While communicating via email and researching and purchasing . . .

For eBusiness & Channel Strategy Professionals

What Mass-Affluent Investors Want From Their Investment Firms' Web Sites

by Bill Doyle, March 14, 2007

Almost two-thirds of online mass-affluent investors have visited their primary investment firms' Web site in the past year. What content and features do they value most? Account balances and transaction history are far and away the most important features. . . .

Which News And Information Web Sites Appeal To The Mass Affluent And Affluent?

by Bruce D. Temkin, November 30, 2005

We analyzed data from 47,000 US households to identify how many mass-affluent and affluent consumers regularly visit the seven top news and information Web sites: The Weather Channel, CNN, ESPN, The New York Times, About.com, The Wall Street Journal, . . .

Which Print Magazines Appeal To The Mass Affluent And Affluent?

by Bruce D. Temkin, November 30, 2005

We analyzed data from 47,000 US households to identify how many mass-affluent and affluent consumers regularly read seven top magazines: AARP Magazine, Reader's Digest, TV Guide, Better Homes and Gardens, National Geographic, People, and Time. Some of . . .

Which Print Newspapers Appeal To The Mass Affluent And Affluent?

by Bruce D. Temkin, November 30, 2005

We analyzed data from 47,000 US households to identify how many mass-affluent and affluent consumers regularly read the print versions of their local newspapers, USA Today, The Wall Street Journal, The New York Times, The Los Angeles Times, and The Washington . . .

Which Search Portals Appeal To The Mass Affluent And Affluent?

by Bruce D. Temkin, November 23, 2005

We analyzed data from almost 47,000 US households to identify how many mass-affluent and affluent consumers regularly visit the six top search portals: Google, Yahoo!, MSN, AOL, Ask Jeeves, and Netscape. While Google and Yahoo had the most overall visitors, . . .

Which TV Networks Appeal To The Mass Affluent And Affluent?

by Bruce D. Temkin, November 22, 2005

We analyzed data from almost 47,000 US households to identify how many mass-affluent and affluent consumers regularly watch the seven most-watched TV networks: ABC, CBS, NBC, Fox, Discovery Channel, TBS, and PBS. Some of our findings: Mass-affluent consumers . . .

Overview: The Affluent And Mass Affluent

Analyzing Key Consumer Segments For Financial Services Firms

by Bruce D. Temkin, November 21, 2005

Financial services firms cater to a wide range of customers. But how different are the needs of these consumers across different segments? To answer this question, we segmented consumers based on their affluence and age. Our analysis looks at demographics, . . .

Why The Mass Affluent Matter

A Forecast Of The Mass-Affluent Retirement Market Through 2020

by Bill Doyle, June 10, 2005

During the next 15 years, millions of mass-affluent baby boomers will hit retirement, and trillions of dollars will change hands. Mass-affluent boomers have become accustomed to researching investments online and making their own financial decisions. . . .

How Mass-Affluent Investors Use The Web

A Study Of The US Mass Affluent's Online Investing Since 2000

by Tom Watson, August 31, 2004

Compared with five years ago, mass-affluent investors are more risk-averse and less likely to trade online. But they are more likely to visit their brokerage's Web site than they were in the past. In fact, the wealthier the investor, the more important . . .

Schwab's Personal Choice: Not Yet Enough To Win The Mass Affluent

by Jaime Punishill, February 24, 2004

Charles Schwab's new mass-affluent advice offer, dubbed Personal Choice, offers investors the first true multichannel advisory service with personalized pricing. But we don't believe it will revolutionize the advice business as Schwab hopes. To challenge . . .