For Consumer Market Research Professionals

The Marketing Of Market Research: Successful Communication Builds Influence

by Reineke Reitsma, November 4, 2009

One of the biggest challenges that market researchers face is to show the added value of market research to the company and to gain influence at the executive level. To increase visibility, market researchers need to communicate constantly, consistently, . . .

For Consumer Market Research Professionals

Maximize Consumer Market Research In A Recession

Strategies To Optimize Available Budget And Increase Organizational Awareness

by Jacqueline Anderson, May 15, 2009

With many research budgets being cut this year, it's critical to maximize the budget that's still available. It's also critical to let the organization know exactly how useful its investment in research is. Simple steps taken by the research team can . . .

For B2B Market Research Professionals

Role Insights: Market Researchers Struggle For Strategic Relevance

Align With Internal Clients' Business Needs And Prove Value To Be Valued

by Heidi Lo, Brad Bortner, January 7, 2009

Results from Forrester's Q2 2008 Global Market Research Organizing For Influence Online Survey show that many market researchers have not been able to position their market research groups as strategic partners within their organizations. Market research . . .

For B2B Market Research Professionals

IBM's Focus On Actionable Insight Paves The Way For Market Intelligence To Be A Strategic Partner

by TJ Keitt, Brad Bortner, November 10, 2008

It is often difficult for market intelligence entities to gain strategic importance. IBM's market intelligence group is achieving this goal with a focus on delivering actionable insight that drives business decisions. To accommodate this, the market intelligence . . .

For B2B Market Research Professionals

Inquiry Insights: Why Do So Many Roles Have Market Research Questions?

Market Research Professionals Should Take Heed Or Risk Losing Relevance

by Brad Bortner, June 30, 2008

Forrester receives a significant number of inquiries about market research from its clients. These range from best practices to the implications of technology for research approaches. Strangely, less than one-third of these inquiries come from clients . . .

For Consumer Market Research Professionals

Ten Ways To Recession-Proof Market Research

Focus On Business Outcomes — Starting With Revenue — To Retain Budget

by Ted Schadler, March 19, 2008

Market researchers should act quickly to establish their business relevance and preserve their budgets before recession fears start affecting budgets and spending. We have identified 10 ways that consumer and business-to-business (B2B) market research . . .