For Technology Product Management & Marketing Professionals

Profile Of Preferred Information Sources Used By North American SMBs

by Michele Pelino, May 10, 2007

Many technology marketing professionals seek to address the telecom and technology requirements of small and medium-size businesses (SMBs), those companies with six to 999 employees, in North America. A key challenge is determining how to reach decision-makers . . .

For Technology Product Management & Marketing Professionals

An AR Guide To Keeping Tech Marketers Informed (And Happy)

Clients' Content Usage And Interests Help AR Deliver

by Michele Pelino, April 3, 2007

Analyst relations professionals disseminate information to various constituents throughout the organization and to technology marketing professionals in particular. Each internal client has unique information preferences: which third-party sources they . . .