For Vendor Strategy Professionals

Enterprise Platform Trends, H1 2009: Bye-Bye Vista

by Ellen Daley, November 10, 2009

Forrester's six-month study of 75,453 enterprise users during H1 2009 reveals interesting insights into browser type, operating system, screen resolution, color depth, and Java and Flash adoption. These insights are especially useful for enterprise software . . .

For CIOs

Distributed Enterprise 2.0

CIOs In Consumer-Facing, Distributed Firms Can Capitalize On Cloud Computing

by George Lawrie, July 23, 2009

In a desperate effort to maintain the connection with fickle consumers, line-of-business executives and their allies in IT are conspiring to lower the IT drawbridge in order to deliver personalized customer experiences wherever and whenever consumers . . .

For Interactive Marketing Professionals

Why Marketers Should Ignore Engagement with Rich Media

Marketers Must Look Beyond Measurement's Shiny New Toy

by Nate Elliott, June 26, 2009

Interactive marketers — especially those with branding goals — have been keen to embrace richer and more complex ad formats. But richer ads often bring with them richer metrics, and many marketers — who are unfamiliar with these new measurements and unsure . . .

For Customer Experience Professionals

Where To Find Help For Web Design Projects, 2009

North American Interactive Agencies Report Their Capacity, Budget, And Industry Capabilities

by Vidya L. Drego, May 8, 2009

Web site owners know that selecting the right Web design vendor can be a stressful and complicated endeavor. Budgets for design services are tight, but interactive design agencies are still selective about the projects they take on. To help kick-start . . .

For Application Development & Program Management Professionals

Case Study: Cynergy Employs Developer-Designers To Harness The Power Of RIAs

Resolving The Conflict Between Development And Design

by Dave West, April 15, 2009

With the advent of rich Internet applications (RIAs), Cynergy Systems had to change from a traditional software development house into a service provider that fuses design-house graphical flair with the virtues of traditional software development processes. . . .

For Information & Knowledge Management Professionals

Trends In WCM: A Focus On Personalization, RIAs, Rich Media, And Analytics   (450 KB PPT)

by Stephen Powers, April 6, 2009

This Data Chart, based on data from Forrester’s October 2008 North America, Europe, and Asia Pacific Web Content Management Online Survey, shows the projected trends for Web content management (WCM) decision-makers in 2009 and predictions for how WCM . . .

For Vendor Strategy Professionals

Enterprise Platform Trends, H2 2008: Chrome Arrives And Vista Departs

by Thomas Mendel, Ph.D., March 16, 2009

Forrester's month-on-month study of 51,913 enterprise users in H2 2008 reveals interesting insights into browser type, operating system, screen resolution, color depth, and Java and Flash adoption. These insights are especially useful for enterprise software . . .

For Information & Knowledge Management Professionals

The Frugal Guide To Web Content Management

How To Maximize Your WCM Investment During An Economic Slowdown

by Tim Walters, Ph.D., Stephen Powers, February 23, 2009

In the first recession of the customer-centric Web era, enterprises would be wise to avoid across-the-board IT budget cuts that cripple their ability to compete for and service fickle online consumers. Nevertheless, information and knowledge management . . .

For eBusiness & Channel Strategy Professionals

Trends 2009: North American Retail Banking eBusiness And Channel Strategy

Ten Areas Of Focus For The Next 12 Months

by Brad Strothkamp, February 19, 2009

2008 was tumultuous for financial services. Banks and lenders closed their doors, merged, saw their stock prices plummet, and slowed lending to all but the best consumers. So what should eBusiness executives expect for 2009? Forrester believes that eBusiness . . .

For Application Development & Program Management Professionals

Best Practices: Attaining And Maintaining Blazing Fast Web Site Performance

A Multidisciplinary Approach Is Key

by Mike Gualtieri, James Staten, February 4, 2009

Customers have great expectations when they visit your Web site. They increasingly want a rich, interactive experience, and their tolerance for latency is approaching zero. If you cannot achieve these often diametric goals, your customers may take their . . .

For Application Development & Program Management Professionals

Inquiry Spotlight: Rich Internet Applications, Q3 2008

by Jeffrey S. Hammond, October 28, 2008

Since January 2008, Forrester's application development and program management team has fielded approximately 822 inquiries from application development professionals on various topics. Of those inquiries, nearly 10% concerned Web 2.0 development best . . .

For Security & Risk Professionals

Rich Internet Applications: Security Professionals Must Understand The Security Implications

Securing Rich Internet Applications

by Simon Yates, August 26, 2008

The use of rich Internet application (RIA) frameworks has sharply increased in the past year as more and more application development professionals embrace rich Internet development technologies like Ajax or Adobe Flash. But what does this mean for security . . .

For Vendor Strategy Professionals

Enterprise Trends: Vista Is Rejected; Mozilla And Apple Make Small Gains

Enterprise Desktop And Browser Study, H2 2008

by Thomas Mendel, Ph.D., July 23, 2008

Forrester's month-on-month study of more than 50,000 enterprise users throughout H1 2008 reveals interesting insights into browser type, operating system, screen resolution, color depth, and Java and Flash adoption — and should prove especially useful . . .

For Customer Experience Professionals

Rich Internet Application Errors To Avoid

by Ron Rogowski, June 13, 2008

Rich user interfaces offer a host of benefits over HTML applications such as streamlined processes, contextual content, and automatic error validation. But with the freedom of more powerful tools to enhance the user experience comes the responsibility . . .

For Customer Experience Professionals

How Rich Interfaces Fix Task Flow Problems

by Ron Rogowski, April 30, 2008

Multiple minor problems can add up to major user experience headaches on Web sites. But one of the most common Web design problems — inefficient task flow — can be rectified by enhancements such as page overlays that put content and function in context, . . .

For Application Development & Program Management Professionals

Enterprise Mashups: Lead, Don't Follow

Be Prepared, Because Mashups Will Enchant And Empower Business Users

by Mike Gualtieri, April 22, 2008

If your business users aren't demanding mashups now, they will in the near future. Why? Because mashup tools enable your business users to quickly create ad hoc Web applications that "mash" together data from multiple sources to create an entirely new . . .

For Vendor Strategy Professionals

Hot Companies To Watch In 2008

Profiles Of Emerging Companies And Technology Trends That Vendors Should Consider When Planning Their Strategy

by Chris Andrews, April 16, 2008

Technology vendors increasingly focus on using external sources to bolster their company's innovation. Driven by globalization trends — and a realization that they can't manage all of their innovation in-house — vendors are seeking to generate more innovation . . .

For Customer Experience Professionals

Rich Internet Applications That Build Brands

by Ron Rogowski, March 27, 2008

Compared with HTML, rich Internet applications (RIAs) offer greater interactivity, improved user experiences, and better differentiation. But most firms miss out on the brand-building potential of RIAs. To help companies that struggle with this problem, . . .

For Vendor Strategy Professionals

Enterprise Desktop And Web 2.0/SaaS Platform Trends, 2007

by Thomas Mendel, Ph.D., March 27, 2008

Forrester's month-on-month study of more than 50,000 enterprise users throughout 2007 reveals interesting insights into browser type, operating system (OS), screen resolution, color depth, and Java and Flash adoption — essential reading for enterprise . . .

For Information & Knowledge Management Professionals

RIAs And Web Content Management

Answers To Frequently Asked Questions

by Kyle McNabb, March 25, 2008

The use of rich internet application (RIA) frameworks such as Ajax, JavaFX, Flex, and Silverlight to provide more interactive and dynamic customer experiences continues to rise. RIA usage has also prompted a number of information and knowledge management . . .

For Interactive Marketing Professionals

Rich Media Formats

Cutting Through Clutter

by Michael Greene, March 24, 2008

Out-of-banner rich media can help advertisers cut through clutter, but advertisers face significant hurdles in effective implementation.

For Vendor Strategy Professionals

Ajax Disappoints Power Users Looking For Web 2.0-Style Business Apps

Some Words Of Caution For Business Application Vendors Moving To Ajax

by Stefan Ried, Ph.D., March 20, 2008

A great user experience is one of the most compelling and important characteristics of a modern business application. Thus, application vendors are under permanent pressure to offer new user interface (UI) technologies and introduce rich Internet applications . . .

For Application Development & Program Management Professionals

Securing Rich Internet Applications

by Jeffrey S. Hammond, March 17, 2008

This past year, Forrester saw dramatic growth in the number of developers and application platform decision-makers that indicate that they are using rich Internet application (RIA) frameworks. As they shift focus from RIA platform selection to deployment, . . .

For Application Development & Program Management Professionals

The Widget Zoo: A Developer's Taxonomy

by Jeffrey S. Hammond, March 14, 2008

Web widgets are another example of a consumer-focused Web 2.0 technology that is starting to wend its way into the enterprise. There are many different species of widgets, but developers can divide them them into three main classifications: Web, desktop, . . .

For Customer Experience Professionals

Integrate RIAs Into User Experiences

Boost Value With Seamless Transitions To And From RIAs

by Ron Rogowski, February 26, 2008

Rich Internet applications (RIAs) can significantly enhance online customer experiences and provide compelling ROI. But many firms miss out on the benefits that RIAs can provide because they don't include them within users' flow and fail to link them . . .