For Business Process & Applications Professionals

Trends 2009: Master Data Management

Findings From Forrester's August 2009 Global Master Data Management/Data Quality Online Survey

by Rob Karel, October 23, 2009

Forrester continues to witness growing enthusiasm for master data management (MDM) initiatives across all industries, and in many cases those visions are slowly becoming reality. Yet while many large organizations work to either improve an existing MDM . . .

For Business Process & Applications Professionals

Warning: Don't Assume Your Business Processes Use Master Data

Synchronize Your Business Process And Master Data Strategies

by Rob Karel, Clay Richardson, September 21, 2009

Business process management (BPM) professionals understand the need for data but often only pay it lip service, doing little to take responsibility for ensuring data quality within their processes. Data management professionals, on the other hand, drive . . .

For Business Process & Applications Professionals

Data And Content Classification: Your Trusted Information Backbone

by Rob Karel, Leslie Owens, January 14, 2009

The information that powers your business — like a sales forecast or voice of the customer analysis — mixes data (such as inventory counts) and content (such as promotional strategies). Enterprises rarely store such data and content in the same place . . .

For Business Process & Applications Professionals

Building The Business Case For Master Data Management

MDM Projects Should Start By Aligning With Key Business Drivers

by Rob Karel, R "Ray" Wang, May 30, 2008

Most information and knowledge management (I&KM) professionals today understand the value that a master data management (MDM) strategy could bring to their organizations. But many often fail to secure the necessary prioritization, resources, and funding . . .

For Business Process & Applications Professionals

Trends 2008: Master Data Management

Focus On People And Process Will Continue To Trump Technology Decisions

by R "Ray" Wang, Rob Karel, May 16, 2008

Information and knowledge management professionals continue to turn their attention to defining master data management (MDM) strategies. However, early adopters in 2008 will focus on mitigating the organizational, process, and business case challenges . . .

For Business Process & Applications Professionals

How To Make MDM And SOA Better Together

Use SOA Principles To Simplify MDM Delivery

by Rob Karel, Larry Fulton, April 24, 2008

Master data management (MDM) initiatives seek to deliver a single, trusted version of enterprise data, while service-oriented architecture (SOA) programs try to provide shared business and information services for key business processes. MDM and SOA initiatives . . .

For Business Process & Applications Professionals

Data Governance: What Works And What Doesn't

by Rob Karel, September 10, 2007

The demand for trusted information continues to spiral upward, driven not only by investments in customer relationship management (CRM), enterprise resource planning (ERP), supply chain management, business intelligence, and data warehousing, but also . . .

For Marketing Leadership Professionals

Best Practices: Socializing The Customer Database

How Leading Firms Leverage Customer Insight Across The Business

by Dave Frankland, July 23, 2007

Marketing leaders working to drive customer centricity within their firms recognize that left-brained, quantitative skills are crucial for success. These marketing execs often spend millions building the technology infrastructure required to create a . . .

For Marketing Leadership Professionals

Case Study: Harrah's Entertainment Nurtures a Customer Insights Culture

by Dave Frankland, July 23, 2007

Harrah's Entertainment's customer insight team tracks almost 80% of its revenue on a "Total Rewards" card, the firm's customer loyalty program, giving the company amazing insight into its customer activity. Harrah's successfully leverages the rich insights . . .