For Vendor Strategy Professionals

Addressing Diverse Stakeholders In The IT And Business Services Buying Process

Planning For 2010 Requires A Clear Understanding Of Roles

by Chris Andrews, November 20, 2009

For years, Forrester has written about the evolution of information technology (IT) into business technology (BT) — an idea that is rooted in Forrester's view that technology is becoming more relevant and strategic to business processes. This trend, which . . .

For B2B Market Research Professionals

The State Of Enterprise IT Services: 2009

Business Data Services North America And Europe

by Pascal Matzke, John C. McCarthy, November 6, 2009

As the global economic downturn continues to put pressure on IT budgets, companies are taking a variety of measures to get more value for the money spent on IT services. But unlike the last recession in 2001 to 2002, when outsourcing and offshoring benefitted . . .

For Technology Product Management & Marketing Professionals

How B2B Technology Buyers Use Social Media

Support Forums Rank Highest Among Emerging Tactics

by Laura Ramos, October 26, 2009

Technology buying is a highly considered, collaborative process, one ideally suited for social interactions. To see how emerging digital media affect the process, Forrester surveyed 1,217 technology decision-makers to find out which online sources will . . .

For Technology Product Management & Marketing Professionals

Make Your Marketing Sing To Business Mobility Decision-Makers

Vendors Must Use Employee Roles To Identify Preferred Marketing Channels

by Michele Pelino, October 5, 2009

IT professionals, business executives, and end users participate in purchasing decisions for enterprise mobility devices, middleware, services, and mobile applications. These decision-makers use online and offline channels to gather information. Top online . . .

For B2B Market Research Professionals

The State Of SMB IT Budgets: 2009

Business Data Services North America And Europe

by Heidi Lo, Andrew Bartels, August 7, 2009

This document provides SMB highlights of an extensive data set collected via Forrester's Enterprise And SMB Global IT Budgets And Spending Survey, Q2 2009. Overall, the global recession has made CIOs and IT decision-makers cut back their IT budgets, with . . .

For B2B Market Research Professionals

Enterprise Buying Influences In Emerging Markets, 2009  (406 KB PPT)

by Ellen Daley, August 7, 2009

From: Enterprise Global Technology Adoption Survey, Asia Pacific, Latin America, Middle East, And Africa, Q1 2009

For B2B Market Research Professionals

Sources That Influence Telecom And Network Purchasing Decisions Of Canadian VSB/SMBs: 2009   (422 KB PPT)

by Ellen Daley, August 7, 2009

Using data from BDS' Enterprise And SMB Networks And Telecommunications Survey, North America And Europe, Q1 2009 survey, Forrester Research examines Canadian SMBs and very-small businesses (VSBs) and the sources of information that influence their telecom . . .

For B2B Market Research Professionals

IT Services: Banking And Insurance Service Provider Selection And Satisfaction Data  (546 KB PPT)

by Ellen Carney, August 6, 2009

Data chart on IT services banking and insurance service provider selection and satisfaction data.

For Information & Knowledge Management Professionals

The Four Decision Factors For Open Source Enterprise Content Management

by Stephen Powers, August 5, 2009

Open source enterprise content management (ECM) initiatives are common in small and medium-sized businesses (SMBs) or in department-level projects. Yet information and knowledge management (I&KM) professionals in major enterprises have started to . . .

For Technology Product Management & Marketing Professionals

Demand Insights: Enterprise Mobility 2009

Prepare For The Rise Of The Mobile Wannabes And The Services To Support Them

by Michele Pelino, July 28, 2009

Forrester's latest Enterprise And SMB Networks And Telecommunications Survey, North America And Europe, Q1 2009, shows continued enterprise mobility momentum — even during these challenging economic times. Buyers are investing in mobile applications for . . .

For CIOs

Priorities Shift As Business' Grip On Technology Tightens

CIOs Can Drive Better Tech Decisions — Even When Business Is Making Them

by Bobby Cameron, Sharyn Leaver, July 17, 2009

In Q4 2008, Forrester surveyed 1,104 IT decision-makers to find out how they set their budgets and allocated funds to different software types and initiatives. As part of this study, Forrester asked where the ultimate software decision control resides . . .

For Technology Product Management & Marketing Professionals

B2B Digital Marketing: A Global Deep Dive Into Local Decision-Makers

Map Local Marketing Mix To How Buyers Inform Purchase Decisions

by Jennifer Belissent, Ph.D., July 6, 2009

Expanding into new markets requires tech marketers to sharpen local marketing strategies. Buyers in emerging markets, shaped by distinct cultures, languages, and channels, buy according to local business criteria and information sources. Buyers gather . . .

For B2B Market Research Professionals

Vendors: Leverage How Decision-Makers Use Web 2.0 Technologies To Tailor Collaboration Offerings

by TJ Keitt, July 2, 2009

Web 2.0 technology's use in business is very new, making the success of these initial deployments hinge on how well IT and business leaders understand their value and create implementation plans. We have seen that the more successful deployments have . . .

For B2B Market Research Professionals

The State Of Global Business Technology Adoption: 2009

Business Data Services Asia Pacific, Latin America, Middle East, And Africa

by Jennifer Belissent, Ph.D., Heidi Lo, June 30, 2009

This document provides highlights of an extensive data set collected via Forrester's Enterprise Global Technology Adoption Survey, Asia Pacific, Latin America, Middle East, And Africa, Q1 2009. Survey respondents, IT executives and technology decision-makers . . .

For B2B Market Research Professionals

Enterprise Versus SMB: Who Influences Your Software Purchasing Decisions?  (448 KB PPT)

by Ellen Daley, June 5, 2009

Forrester's 2008 software study was fielded to 2,227 IT executives and technology decision-makers located in Canada, France, Germany, the UK, and the US from companies with 2 or more employees. The purpose of this study was to analyze trends in enterprise . . .

For Technology Sales Enablement Professionals

B2B Digital Marketing: A Deep Dive Into Insurance IT Decision-Makers

by Ellen Carney, Emily Van Metre, June 2, 2009

Insurance professionals seem unlikely candidates for social media use. They trust familiar information sources, value personal relationships, and are generally risk-averse. However, this group's interest in social media is not only on par with their peers . . .

For Consumer Product Strategy Professionals

Evaluating Online News Sites Using The Forrester Content Strategy Review

by Nick Thomas, June 2, 2009

The newspaper business is in big trouble. Declining print circulation is compounded by lower-than-expected growth in online ad revenues, despite the popularity of news with online users. Publishers must resist simply building a pay wall around expensive . . .

For Vendor Strategy Professionals

How To Participate In ICT Spending Plans Of Economic Stimulus Packages

Tech Vendors Need To Offer A Holistic Vision To Policymakers

by Pascal Matzke, May 20, 2009

Investment in information and communication technologies (ICT) is an important element of many economic stimulus packages around the globe. In particular, the new US administration strives to leverage the crucial role of ICT for a smart economic recovery. . . .

For Vendor Strategy Professionals

The Enterprise IT Security Buyer Profile: 2009

Identifying High Spenders And Understanding Their Tech Adoption Trends And Buying Behavior

by Jonathan Penn, May 13, 2009

Security is one of the more resilient areas of IT spending in this global recession. IT security spending has been steadily increasing when measured as a percentage of the overall IT operating budget — representing a greater slice of the IT budget pie. . . .

For Technology Product Management & Marketing Professionals

Vive La Difference In B2B Buyer Behavior

by Jennifer Belissent, Ph.D., April 24, 2009

Social media is a global phenomenon creating profound change in B2B buyer behavior and the nature of the relationship between technology buyers and vendors. While social media is evolving into a valuable marketing tool, local adoption of social technologies . . .

For Technology Product Management & Marketing Professionals

B2B Digital Marketing: A Deep Dive Into Software Decision-Makers

by G. Oliver Young, Laura Ramos, March 31, 2009

Buying business software is a highly considered, collaborative process, one ideally suited for community interactions. Recently, Forrester surveyed software decision-makers to see how digital and Web 2.0 media affect their buying process. Overall, respondents . . .

For Technology Product Management & Marketing Professionals

The Social Technographics® Of Business Buyers

How Technology Buyers Engage With Social Media

by Laura Ramos, G. Oliver Young, February 20, 2009

Social media give a voice to buyers who can now describe their experience and disappointment to a global audience. And, wow, are they saying a lot. Forrester surveyed more than 1,200 business technology buyers and found that they exceed all previous benchmarks . . .

For Technology Product Management & Marketing Professionals

B2B Digital Marketing: A Deep Dive Into IT Security Decision-Makers

by G. Oliver Young, Laura Ramos, January 23, 2009

Security products mitigate corporate risk, and, as a consequence, buyers approach these purchases very conservatively. Forrester surveyed IT security buyers to find out how they respond to emerging social media and found that these tactics have not yet . . .

For Technology Product Management & Marketing Professionals

Predictions 2009: Economic Trends Will Set The Tone For Technology Marketers

by Emily Van Metre, Jennifer Belissent, Ph.D., Laura Ramos, Frank E. Gillett, December 23, 2008

2008 was an eventful year, marked by a recession, the collapse of major financial institutions, and record unemployment. Next year will bring many challenges for technology marketers as they work to do more with lower budgets, differentiate their product . . .

For Technology Product Management & Marketing Professionals

Identifying IT Buyers' Hidden Influencers

Finding And Nurturing Your Brand Presence Beyond Your Formal Channels

by Michael Speyer, July 24, 2007

Small and medium-size business (SMB) IT sales are influenced by many parties, including peers, consultants, bloggers, and technology resellers. The influencers that buyers turn to vary by product, can change over time, and play different roles at different . . .