For B2B Market Research Professionals

The Online Panel Quality Wars: All Market Researchers Benefit — Especially B2B Tech

by Brad Bortner, November 20, 2009

At the same time that online quantitative research has taken off, dubiousness abounds about the representation of the online panel sample. Buyers ask: Are panels representative of the markets researchers use them for? What can we do about the moral hazard . . .

For Consumer Market Research Professionals

Case Study: How Fox And Microsoft Used Mobile Research To Measure Movie Advertising Impact

Mobile Research Helped Gain Insight In The Buildup Of Movie Promotion

by Reineke Reitsma, November 10, 2009

Fox and Microsoft Advertising collaborated on a project at the end of 2008 to better understand the impact of and the interaction between the different media channels used to promote movies. They used MESH Planning's mobile research methodology, called . . .

For Consumer Market Research Professionals

Market Research Online Communities Gain Visibility And Uptake

Demand For Flexibility And Quality Opens The Door To New Vendors

by Tamara Barber, October 7, 2009

Market researchers are aware of and interested in using market research online communities (MROCs). However, according to results from Forrester's Q3 2009 Global MROC Online Survey, many don't know exactly how to bring online communities into their research . . .

For Interactive Marketing Professionals

Use Online Communities For Strategic Insight

Member Opinions Will Strengthen Your Marketing Strategies

by Lisa Bradner, August 12, 2009

Community input offers marketers an intimate — and continuous — understanding of brands, but only if you're willing to listen closely to what members have to say. If you're ready to improve your brand strategy using community insights, partner with market . . .

For Consumer Market Research Professionals

The Opportunities And Challenges Of Mobile Research

Mobile Research Adds "Anytime, Anywhere" To The Research Mix

by Reineke Reitsma, July 20, 2009

Mobile research is still limited in uptake, but it will gain momentum in the years to come as mobile Internet penetration grows. Its mobility and flexibility offer consumer market research professionals new ways of setting up research and gaining insight . . .

For Consumer Product Strategy Professionals

Building The Perfect Bundle

Use Quantitative Methods To Pinpoint What Consumers Want And How Much They Will Pay

by Doug Williams, June 29, 2009

Bundles have emerged as a strong opportunity for service providers to drive acquisition and improve customer retention, but only 20% of US online consumers subscribe to voice, broadband, and pay-TV service from a single provider. Today's consumers have . . .

For B2B Market Research Professionals

Watch Out For The Landmine Of B2B Online Research

Challenge Vendors, Consider Geography, And Confirm ID To Succeed

by Brad Bortner, April 17, 2009

Business-to-consumer (B2C) online panels have taken off in the US and are gaining steam elsewhere. But business-to-business (B2B) online panel growth has been more fitful because there are fewer business decision-makers who wish to join panels, and incentives . . .

For B2B Market Research Professionals

Fused Research Modes Will Save You Money

How To Master The Faster And Cheaper Imperative In Stark Economic Times

by Brad Bortner, February 24, 2009

The economy is both eroding financial wherewithal to conduct market research and putting a larger burden on market research professionals to identify successful markets. While vast economies have already been realized in quantitative research using online . . .

For Consumer Market Research Professionals

Past, Present, And Future Of Market Research

Current Trends Shape Future Market Research Environment In Europe

by Reineke Reitsma, January 7, 2009

Over the past 10 years, the Internet has changed the role of market research agencies, survey respondents, and consumer market researchers. Overall, the market research industry has seen steady revenue growth year-over-year, and offline research in Europe . . .

For Consumer Market Research Professionals

Gauge Your Product's eReadiness In Asia Pacific

How To Measure eReadiness, Demonstrated With Financial Services

by Dia Ganguly, October 3, 2008

Technology readiness, cultural readiness, and supplier readiness, together with the level of current adoption, determine the future uptake of online activities in a local market. Our eReadiness checklist provides guidance to companies looking to incorporate . . .

For B2B Market Research Professionals

Prediction Markets: Wisdom Of The Crowd Comes To The Enterprise

by G. Oliver Young, July 14, 2008

The "wisdom of crowds" is capturing the attention of corporate strategists across the globe, and, as a result, many are now looking to prediction markets — speculative markets in which traders collectively predict future events — to generate collective . . .

For Consumer Market Research Professionals

Will Web 2.0 Transform Market Research?

Yes — But High Cost Will Mean That Firms With Big Budgets Lead

by Brad Bortner, April 24, 2008

Market research online communities (MROCs) will shock the qualitative market research world. They provide cheaper, faster, and newer types of insights that today's traditional qualitative research modes, such as focus groups, don't currently provide. . . .

For Marketing Leadership Professionals

Marketing's New Key Metric: Engagement

Marketers Must Measure Involvement, Interaction, Intimacy, And Influence

by Brian Haven, August 8, 2007

The marketing funnel is a broken metaphor that overlooks the complexity social media introduces into the buying process. As consumers' trust in traditional media diminishes, marketers need a new approach. We propose a new metric, engagement, that includes . . .

For Marketing Leadership Professionals

Case Study: Del Monte Listens With Customer-Centric Technology

by Peter Kim, June 19, 2007

An obvious, but often overlooked, tenet of customer centricity is listening to customers. Del Monte leverages technology to listen to a wider range of customers and uses customer input to influence product development and drive more customer-focused marketing . . .

Consumers' Behavior Online: A Deep Dive

Behavioral Targeting Is A Gold Mine For Interactive Marketers

by Ted Schadler, January 4, 2007

Forrester tracks more than 150 activities, diving deep into 38 common and emerging media, shopping, communications, entertainment, and social networking online activities. The results are sometimes surprising. For example, shopping is only an occasional . . .

The State Of Consumers And Technology: Benchmark 2006

North American Consumer Technology Adoption Study

by Ted Schadler, Charles S. Golvin, July 27, 2006

This Data Overview is a graphical analysis of Forrester's North American Consumer Technology Adoption Study (NACTAS) 2006 Benchmark Survey. It is our annual guide to technology adoption and forecasts, demographics, attitudes, and online behavior based . . .

For Consumer Product Strategy Professionals

TechPotential: Predicting Technology Success

Consumer Demand, Usability, And Execution Separate Winners And Losers

by Josh Bernoff, April 13, 2006

With this report, Forrester introduces a new service called TechPotential, a proprietary tool that forecasts sales of new consumer technology products and services. We use TechPotential to estimate unit sales over the first five years of a product's existence . . .