For CIOs

Retail Technology Investment Priorities

Which Technologies Should CIOs Drive To Generate Quick Returns For Shareholders?

by George Lawrie, April 1, 2009

With the global economy amid financial meltdown, retail CIOs face complex IT choices. Should they continue process improvement initiatives, upgrade their best-of-breed portfolio, or implement a standardized suite? All of these involve significant demands . . .

For Interactive Marketing Professionals

2009 Asia Pacific Interactive Marketing Predictions

China, Social, And Search Will Thrive As APAC Continues Its Global Rise

by Steven Noble, February 10, 2009

Overall, the current global economic turmoil will harm the Asia Pacific (APAC) region — and specifically China — less than it will other regions. Meanwhile, marketers will continue shifting their budgets toward digital. In this context, three themes will . . .

For Marketing Leadership Professionals

In-Store TV Goes Prime Time With Wal-Mart

Smart Network Will Bring Insights And Accountability

by Lisa Bradner, September 5, 2008

Wal-Mart announced the rollout of its Smart Network to 2,700 stores starting this month. Smart Network will bring together in-store television, creative execution, and in-store metrics. It will enhance marketers' insight into the effectiveness of in-store . . .

For Customer Experience Professionals

The In-Store Experience: Selecting A Digital Camera

Forrester Examined The In-Store Experience At Four Major Retailers

by Bruce D. Temkin, February 20, 2007

We examined the in-store experience for researching and selecting a digital camera in four major retail stores: Best Buy, Circuit City, RadioShack, and Wal-Mart. We found many flaws in these experiences, especially when browsing within the digital camera . . .

Differentiating The Grocery Experience

How Technology Helps Grocery Retailers Enrich The In-Store Experience

by Tamara Mendelsohn, June 19, 2006

With low margins and eroding market share, North American grocers must make the shopping experience more relevant to consumers — or lose them. Innovative store technologies now allow grocery retailers to give consumers what they want: time and money savings . . .

How Digital Media Transform In-Store Marketing

by Nikki Baird, April 27, 2006

Stores are emerging as a viable alternative to the challenging mass-market advertising environment; they've quietly become a hotbed of advertising activity as more retailers test the effects of digital in-store media on shopper behavior. As digital in-store . . .

The Online Store Gets Physical

Notes From The "JCPenney Experience" Hybrid Physical/Virtual Store

by Carrie Johnson, Nikki Baird, Tamara Mendelsohn, Sucharita Mulpuru, April 21, 2006

J.C. Penney Company recently opened a temporary physical/virtual store, the JCPenney Experience, in New York's Times Square to showcase the JCPenney department store's "new look" brands and assortment and introduce customers to its eCommerce offering. . . .

Boosting The Store IQ

How New Retail Data Improves Manufacturer Performance In The Store

by Christine Spivey Overby, March 28, 2006

Shoppers today demand more relevant store experiences, propelling consumer products manufacturers to work with retailers to customize brands, assortments, and promotions to specific shoppers and communities. As a result, manufacturers must boost their . . .

Digital Signage Grows Up

In-Store Media Emerges To Address Retail Needs

by Nikki Baird, Tamara Mendelsohn, June 27, 2005

Forrester recently attended the Digital Retailing Expo in Chicago where a convergence of digital signage vendors and industry promoters signaled the emergence of in-store media — technology that facilitates relevant marketing of a brand or product through . . .