For Interactive Marketing Professionals

Aligning Your Agencies For Social Marketing

by Emily Riley, August 11, 2009

Social marketing is on most interactive marketers' minds, but few have the in-house expertise necessary to create and fully execute a social marketing strategy. Interactive marketers consequently turn to multiple agency partners, each with their own strengths . . .

For Interactive Marketing Professionals

Navigating The Agency Landscape

A Road Map For Selecting And Managing Interactive Agencies

by Sean Corcoran, May 21, 2009

The drastic changes in consumer behavior due to fragmented media and Social Computing have created a fragmentation of agency services that is a virtual minefield for marketers. Selecting and managing an interactive agency portfolio in this new world can . . .

For Customer Experience Professionals

Where To Find Help For Web Design Projects, 2009

North American Interactive Agencies Report Their Capacity, Budget, And Industry Capabilities

by Vidya L. Drego, May 8, 2009

Web site owners know that selecting the right Web design vendor can be a stressful and complicated endeavor. Budgets for design services are tight, but interactive design agencies are still selective about the projects they take on. To help kick-start . . .

For Interactive Marketing Professionals

The Interactive Marketing Maturity Model

Forrester's Framework Benchmarks Interactive Capabilities And Provides A Road Map For Progress

by Shar VanBoskirk, November 19, 2008

Marketers are far from mastering the performance and integration of interactive channels. To mature, they should use Forrester's interactive marketing maturity model to classify their firms into one of four levels: Skeptics, Experimenters, Practitioners, . . .

For Interactive Marketing Professionals

Local Staff Support Online Success In China

by Steven Noble, November 7, 2008

Many global and local brands have aggressive online marketing plans for China because its economy is booming and Internet use is surging. However, China poses unique challenges, including very high labor turnover in most interactive marketing agencies. . . .

For Interactive Marketing Professionals

Maturing Your Interactive Marketing Organization

Start With The Organizational Model That Fits Your Business

by Shar VanBoskirk, May 1, 2007

Interactive marketing is finally gaining executive attention. But, while budgets and expectations for interactive marketing programs are on the rise, supporting organizational structures are ad hoc at best. Forrester recommends that firms align their . . .