For Vendor Strategy Professionals

Market Overview: The Advent Of Enterprise Carbon And Energy Management Systems

Sketching The New Opportunities For IT Vendor Strategists

by Christopher Mines, November 17, 2009

A new liability is coming onto the collective balance sheet of companies around the world: carbon. In the context of increasing awareness of the business and societal risks of climate change, corporate carbon emissions (and the energy consumption that . . .

For Application Development & Program Management Professionals

Smart Grid Technologies: Coming To A Utility Near You

Modern IT And Communications Systems Are Transforming The US Power Industry

by Roy C. Wildeman, October 19, 2009

Today's energy companies face an unprecedented quandary of regulatory requirements, market pressures, and public scrutiny that, in combination, act to disrupt traditional approaches to cutting costs and servicing consumers. With the recent federal stimulus . . .

For Infrastructure & Operations Professionals

UK Firms Continue To Look To Green IT For Cost Reduction And Business Benefits

Findings From The UK Green IT 2009 Conference, May 2009

by Onica King, Doug Washburn, October 2, 2009

Findings from Forrester's second joint survey collaboration with Tech:Touchstone Events, organizer of the Green IT 2009 Conference in London, uncovered that after a year of economic turmoil, financial drivers and efficiency gains are still the core motivation . . .

For eBusiness & Channel Strategy Professionals

eBusiness Is The Right Channel To Go Green

Leverage Your eBusiness To Customer And Employee Green Behavior

by Chad Mitchell, September 8, 2009

Consumers are being bombarded with green messaging online, in print, and on TV. Repositioning a brand to be greener is a top planning activity among marketers. Firms are trying to tap into the growing segment of consumers who may pay a premium for a product . . .

For Infrastructure & Operations Professionals

Aligning The People And Process Of PC Power Management

Position The Right People And Process to Create Ownership And Minimize Risk

by Doug Washburn, July 28, 2009

Although the financial and environmental savings from PC power management are compelling, IT professionals must overcome concerns about disrupted user productivity or the lack of project ownership. Aligning the right people and process can help accomplish . . .

For Vendor Strategy Professionals

Market Overview: The Recession Dents Green IT's Global Momentum

by Christopher Mines, July 16, 2009

The recession is taking a bite from the growth of enterprise adoption of green IT policies and practices. Forrester's latest enterprise green IT survey reveals slowing adoption of green IT practices like procurement standards and flattening engagements . . .

For Marketing Leadership Professionals

Green Marketing Will Grow In 2009

Successful Green Strategies Save Costs And Generate Additional Revenues

by Steven Noble, July 16, 2009

Does green marketing still matter? With consumer concern for the environment, standards and regulations changing, and the ability for organizations to save by being green, green strategies are more important than ever. Organizations have launched a number . . .

For Vendor Strategy Professionals

Client Firms Scrutinize Green IT Services Providers

Providers: Polish Your Value Proposition To Differentiate

by Christopher Mines, July 2, 2009

Data from Forrester's Business Data Services surveys show continued interest in green IT services. One-third of the surveyed enterprises plan for a green IT services engagement in the coming year. Some of these prospective clients are aggressively using . . .

For Consumer Product Strategy Professionals

Case Study: Levi Strauss & Co. Exposes Its Environmental And Social Responsibility

A Global Vision For E&SR Product Strategy Drives Product Differentiation

by Sally M. Cohen, May 19, 2009

Levi Strauss & Co. has engaged in concerted environmentally and socially responsible (E&SR) product strategies since the early 1990s — but it rarely informed its customers of its market-leading E&SR behaviors. Over the past two years, Levi . . .

For Security & Risk Professionals

Topic Overview: Governance, Risk, And Compliance

by Chris McClean, April 29, 2009

Successful businesses universally strive to achieve better corporate governance, more effective measurement and management of risk, and greater assurance that compliance requirements are met. Whether or not these efforts bear the governance, risk, and . . .

For Vendor Strategy Professionals

Market Overview: Green IT Services

A Bright Outlook For IT Sustainability Consulting

by Christopher Mines, April 24, 2009

IT services companies are responding to client needs by building green IT and corporate sustainability practices. We continue to forecast very healthy growth — 60% CAGR —for this market, peaking at $4.8 billion in worldwide user spending in 2013. Since . . .

For Consumer Product Strategy Professionals

Environmental And Social Responsibility In Consumer Product Strategies

How Central Is Environmental And Social Responsibility To Your Product?

by Sally M. Cohen, April 6, 2009

Consumers are increasingly aware of issues surrounding environmental and social responsibility (E&SR) and are making purchase decisions that take these into account. For this and other business reasons, consumer product strategists are leading the . . .

For Infrastructure & Operations Professionals

How To Secure Funding For Green IT Projects

Q&A: The Economics Of Green IT

by Simon Yates, March 11, 2009

Let's be clear: The driving force behind green IT is financial, not environmental. Even in the face of a worsening economic climate, twice as many organizations expect to accelerate their green IT plans as expect to slow them down. If you're not considering . . .

For Consumer Product Strategy Professionals

Making The Case For Environmentally And Socially Responsible Consumer Products

A Small But Lucrative Group Of Consumers Will Pay More For Green Or Socially Responsible Products

by Sally M. Cohen, March 6, 2009

Most consumers care enough about the environment and the community that they consider these concerns when making purchase decisions — including taking into account whether a company treats its employees fairly or is deemed environmentally friendly by . . .

For Vendor Strategy Professionals

Mapping IT's Green Opportunities

Get Ready For Green IT 2.0

by Christopher Mines, March 5, 2009

Vendor strategists must raise their sights to take in and capture the full value of IT across the landscape of green business opportunity. The foreground of energy efficiency and waste reduction — the green IT 1.0 zone where many strategists focus today . . .

For Infrastructure & Operations Professionals

Inquiry Spotlight: Green IT, Q1 2009

by Doug Washburn, Onica King, February 10, 2009

Green IT awareness and action are on the rise. In 2008, Forrester received 130 inquiries from IT end user professionals on green IT, the majority of which focused on benchmark data — such as quantifiable benefits and meaningful metrics — and identifying . . .

For CIOs

Q&A: The Economics Of Green IT

What Are The Financial Benefits Of Green IT?

by Doug Washburn, February 10, 2009

Don't be fooled: Green IT is as much about the greenbacks as it is about reducing the environmental impact of operating IT and the business. In fact, financial motivation — not environmental motivation — is the driving force behind the pursuit of greener . . .

For Security & Risk Professionals

The GRC Technology Puzzle: Getting All The Pieces To Fit

Breaking Down The Complex GRC Technology Landscape

by Chris McClean, February 3, 2009

At a time when the global business community struggles to enhance internal controls and maintain long-term viability, improvements in governance, risk, and compliance (GRC) programs can be well worth the investment. Technology plays an integral role in . . .

For CIOs

The Rise Of The Green Enterprise: A Primer For IT Leadership's Involvement

IT Leadership Should Position IT As An Enabler Of The Green Enterprise

by Doug Washburn, January 23, 2009

Information technology can be a critical enabler to what Forrester calls the "green enterprise" — an organization that actively reduces the environmental impact across its value chain activities to mitigate risk, reduce costs, and increase revenues to . . .

For Consumer Product Strategy Professionals

Exploiting Europeans' Green And Ethical Agendas

It's Time For Consumer Product Strategists To Pursue Consumers Concerned With "Green" Issues

by Paul Jackson, January 14, 2009

European consumers report a high level of concern around environmental issues — but in many cases, this concern results in little action aside from recycling trash and reusing shopping bags. Corporate social responsibility and green initiatives that directly . . .

For B2B Market Research Professionals

Green IT Awareness And Adoption By Region, Q4 2008  (274 KB PPT)

by Christopher Mines, January 8, 2009

Global firms report on their awareness and adoption of green IT practices.

For Security & Risk Professionals

Trends 2009: Governance, Risk, And Compliance Hit The Big Time

The Economic Crisis Of 2008 Makes GRC A Business Priority

by Chris McClean, December 23, 2008

Another bubble burst. The chain reaction stemming from the credit crisis caused an implosion of the global economy. Political, corporate, and economic leaders have argued ferociously about how we can reverse the damage, questioning business ethics, the . . .

For Security & Risk Professionals

Inquiry Spotlight: Governance, Risk, And Compliance, Q4 2008

by Chris McClean, November 3, 2008

Governance, risk, and compliance (GRC) continues to be a hot topic of interest for security and risk professionals. Between July 2007 and July 2008, Forrester's security and risk management team received 1,798 inquiries on a variety of topics — 198 of . . .

For CIOs

In A Down Economy, Can Green IT Save Your Business Money?

by Alex Cullen, October 24, 2008

The top motivation for pursuing green IT is to reduce costs — and in a down economy, every dollar helps. But CIOs should be warned: Without upfront measurement, you cannot credibly quantify these benefits. To plan for success, CIOs should calculate their . . .

For Technology Product Management & Marketing Professionals

Lessons For Technology Vendors From Sustainable Brands 2008

by Alan E. Webber, October 20, 2008

At the recently concluded Sustainable Brands 2008 conference, a number of companies, including Advanced Micro Devices (AMD), The Dow Chemical Company, IBM, KEEN, Method Products, and Seventh Generation, shared their perspectives on building green brands . . .