For Consumer Market Research Professionals

A Deep Dive Into Asia Pacific Consumers' Online Behavior

by Olesia Klevchuk, November 18, 2009

For the past four years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. This is a dedicated report about Asia Pacific consumers' online behavior aimed at understanding the changes in this emerging medium. This year's . . .

For Marketing Leadership Professionals

Lessons From Online Consultation In Australia

Organizations Worldwide Can Learn From Recent Experiments

by Steven Noble, November 6, 2009

Online consultation can range from the government's hosting an online discussion about policy issues to its co-authoring policy documents with its citizens. It's still a minority practice, but Australia has completed more than 100 online consultations . . .

For Marketing Leadership Professionals

Midlife Australians Flock To Social Media

Thirty-five- to 54-Year-Olds Add Social Networks To Their Online Routine

by Steven Noble, September 4, 2009

Midlife Australians are online and active. This follows a year of rapid change in which Australians aged 35 to 54 increased the time they spend with the Internet along with their use of social media. Today, most online Australian adults regularly use . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: PC Adoption In Asia Pacific  (458 KB PPT)

by Olesia Klevchuk, September 2, 2009

This highlight deck summarizes the key findings related to PC uptake from Forrester’s Asia-Pacific Technographics Survey, Q2 2009. This is the second survey highlight in a series from the Asia-Pacific Technographics Survey, Q2 2009.

For Consumer Market Research Professionals

Technographics® Survey Highlights: Media Consumption In Asia Pacific  (422 KB PPT)

by Olesia Klevchuk, September 1, 2009

This highlight deck summarizes the key findings related to media from Forrester’s Asia-Pacific Technographics Survey, Q2 2009. This is the first survey highlight in a series from the Asia-Pacific Technographics Survey, Q2 2009.

For Consumer Product Strategy Professionals

How Consumers Connect Around The World

Extending Digital Media Strategies To Emerging Markets

by Julie A. Ask, August 20, 2009

Forrester forecasts that the number of PC-based Internet connections will grow from 1.2 billion users in 2007 to 2.2 billion — or 25% of the world's population — by 2013. While large, this number doesn't yet include connectivity via cell phones. Some . . .

For Consumer Product Strategy Professionals

The Future Of Music On Cell Phones

by Sonal Gandhi, August 17, 2009

Uptake of music on phones in the US has been lackluster so far. Part of the reason is that mobile and music providers have focused on their business models first and the user experience second. Europe and Asia have fared better in terms of user adoption, . . .

For Consumer Market Research Professionals

Technographics Insight: Who Buys Mobile Services In Asia Pacific?  (474 KB PPT)

by Reineke Reitsma, July 31, 2009

This Technographic Insight takes in depth look at mobile usage and activities in Asia. It takes a look at differences in mobile ownership and uses between Asian countries with a focus on mobile content purchasing habits. Insights are also offered around . . .

For Consumer Product Strategy Professionals

Mobile Contactless Payments In Europe: The Reality Beyond The NFC Hype

by Thomas Husson, July 28, 2009

Many firms in the mobile and financial arena in Europe want to replicate the success of Japan's mobile contactless payments. Many of them are focusing on leveraging a standardized technology — Near Field Communication (NFC). Forrester warns that mobile . . .

For eBusiness & Channel Strategy Professionals

Global Online Population Forecast, 2008 To 2013

by Zia Daniell Wigder, July 21, 2009

Despite the global economic slowdown, worldwide use of the Internet continues unabated. By 2013, there will be 2.2 billion Internet users in the world. While every region's Internet population is projected to grow, Asia remains the biggest global growth . . .

For Consumer Market Research Professionals

Technographics® Insight: Global Mobile Internet And Mobile Content  (624 KB PPT)

by Olesia Klevchuk, July 6, 2009

This Technographics Insight takes a look at 2009 consumer mobile adoption in North America, Europe and Asia Pacific. It examines the role of a mobile phone in communication, search and entertainment base activities around the globe.

For Marketing Leadership Professionals

Australian eGovernment Should Embrace Gen Y

Australia's Savviest Digital Citizens Have The Lowest Level Of eGovernment Use

by Steven Noble, May 20, 2009

While Australians tend to use online channels when they contact the government, they use eGovernment services sporadically, with Gen Yers — normally a digitally engaged group — using them least of all. If the government can bridge the gap between this . . .

For Consumer Market Research Professionals

Technographics® Insight: Internet Usage And Online Activities Across Asia Pacific Markets  (318 KB PPT)

by Reineke Reitsma, May 18, 2009

This Technographics Insight takes a look at Internet uptake in Asia Pacific markets. It examines Internet adoption across countries, the profile on online consumers, and their activities online.

For Consumer Market Research Professionals

Think Locally To Reach Generations Globally

Why "Gen X" Isn't A Global Concept

by Reineke Reitsma, May 14, 2009

Terms like Generation X and Boomers are used widely to describe the behavior and needs of a group of people that are born in a certain time period. These generations are defined by a similar development path and have shared experiences, which result in . . .

For eBusiness & Channel Strategy Professionals

Travel: How To Use eBusiness Effectively In A Crisis

by Henry H. Harteveldt, May 8, 2009

The H1N1 virus is having enormous impact on the global travel industry. Though the industry clearly cannot control external events such as health crises, terrorism, or natural disasters, it can anticipate how to use eBusiness channels during these events . . .

For Interactive Marketing Professionals

Japanese Social Technographics® Revealed

In Japan, Consumers Use Social Media, But Marketers Usually Don't — Yet

by Steven Noble, April 22, 2009

Social media is now mainstream for consumers in Japan, where 81% of online adults regularly use it. However, social media lives in the margins for many marketers in Japan, where most have few social media marketing case studies — or none at all. Against . . .

For Consumer Market Research Professionals

Technographics® Insight: Asia Pacific PC Uptake 2008   (369 KB PPT)

by Olesia Klevchuk, March 26, 2009

How do Asian consumers research their PCs purchases, and how do they buy them?

For Consumer Market Research Professionals

Technographics® Insight: In Asia Pacific, Australia Leads For Online Travel Research And Bookings  (248 KB PPT)

by Dia Ganguly, March 20, 2009

This Technographics Insight takes a look at the uptake of the Internet for travel research and bookings in the Asia-Pacifc market.

For Consumer Market Research Professionals

Technographics® Insight: Global Media Consumption   (316 KB PPT)

by Olesia Klevchuk, Corina Matiesanu, March 11, 2009

This Technographics Insight takes a look at media consumptions in North America, Europe and Asia. It examines levels and trends of media consumption across the Globe.

For Customer Experience Professionals

How Japanese Consumers Use The Mobile Internet

by Jonathan Browne, March 10, 2009

The mobile phone market in Japan is saturated: 96% of online consumers already own mobile phones, many of which offer Internet access and advanced capabilities. Although both men and women are avid mobile Internet users, there are significant differences . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: Asia Pacific Technographics Survey, Q4 2008  (512 KB PPT)

by Dia Ganguly, February 25, 2009

This Techographics Survey Highlight takes a look at Internet adoption across Asia Pacific markets in 2008 It examines Internet usage more closely by looking at online retail, online travel, and digital marketing across the Asia Pacific market.

For Interactive Marketing Professionals

Chinese Social Technographics® Revealed

Forty Percent Of Online Adults In Metro China Are Content Creators

by Steven Noble, January 23, 2009

Social media use is surging among online adults in metropolitan China. In particular, 40% are Creators — those who publish blogs, Web pages, articles, stories, videos, or audio/music content using social technologies. There are three groups that use social . . .

For eBusiness & Channel Strategy Professionals

Online Chinese Retail: Assessing Opportunities In Chinese eCommerce

by Patti Freeman Evans, January 20, 2009

The number of online users in China will reach 275 million by 2012, which is 12% greater than the US projected number. Nonetheless, 74% of Chinese online users have a low income level of less than $290 per month and thus present a less active potential . . .

For Consumer Market Research Professionals

Technographics® Insight: Japan And South Korea Continue Their Reign As Global Wireless Leaders  (412 KB PPT)

by Dia Ganguly, December 23, 2008

The following Technographics Insights reviews the 2008 consumer mobile adoption and activities data in Asia-Pacific with a focus on the global market leaders, Japan and South Korea.

For Consumer Market Research Professionals

Easier Access Will Boost Online Adoption In Metropolitan India

While Lack Of Knowledge Is Primary, Young Also Cite Price And Access Barriers

by Dia Ganguly, December 16, 2008

India is a major economy in Asia Pacific, but online adoption has yet to become mainstream in even the major cities. In fact, Internet penetration is still less than one-quarter, even among young adults in the major metropolitan cities. For the offline . . .