For Consumer Product Strategy Professionals

Why Mobile Could Reinvent Social Computing

A Glimpse Into The European Mobile Social Web Landscape

by Thomas Husson, October 9, 2009

Mobile social activity is more than just accessing social networking sites while on the go. Mobile phones have the potential to become the hub of Social Computing activities and to be more than just a complement to the PC experience. Mobile phones will . . .

For Consumer Product Strategy Professionals

Social Media For Product Development

by Paul Jackson, September 29, 2009

While much has been written about the marketing potential of social media, we often overlook how firms are using the technology to help innovation and product development. How do you actually capture the "wisdom of crowds" and use "crowdsourcing" to drive . . .

For eBusiness & Channel Strategy Professionals

iPhone Apps Fill Mobile Banking Gaps

Forgotten Functionality Holds Clues To What Banks Should Do Next

by Emmett Higdon, Alexander Hesse, September 15, 2009

Apple's iTunes App Store now offers more than 1,000 personal finance applications from banks and third-party developers for download. While today's iPhone apps from the largest banks add little value beyond what is already delivered through online banking . . .

For Consumer Product Strategy Professionals

Nokia Begins The Fight Back With The N900

PC-Inspired Consumer Software Arrives On The First Maemo-Powered Internet Mobile Phone

by Ian Fogg, August 28, 2009

The N900 is a critical product for helping Nokia regain mobile mindshare. For the first time, Nokia pairs desktop-PC-quality Internet software, based on Maemo Linux, with 24x7 mobile phone connectivity. While the N900's importance for Nokia is tremendous, . . .

For Interactive Marketing Professionals

Case Study: Bing Mobile Campaign Syncs With Target Audience

Microsoft Matches Audience Habits In Interactive Search Engine Ads

by Neil Strother, August 6, 2009

Microsoft demonstrated a keen understanding of mobile marketing best practices when it launched its Bing for mobile campaign in conjunction with the kickoff of its new online search engine. These best practices include matching the campaign with your . . .

For Consumer Market Research Professionals

Technographics® Insight: Consumer Perceptions Toward Online Security  (646 KB PPT)

by Nick Squires, July 24, 2009

This Technographics Insight takes a look at the security measures US online consumers are taking to protect their computers, including the purchase process.

For Consumer Market Research Professionals

Technographics® Insight: Media Downloading Behavior In Europe  (552 KB PPT)

by Joost van Kruijsdijk, July 16, 2009

This Technographics Insight focuses on the usage of file sharing software and legal music downloading services. It also looks at how the usage overlaps, and which countries and age groups lead in the usage of file sharing and legal music downloading.

For Vendor Strategy Professionals

Consumers Turn To Freeware As Their Security Worries Deepen

Consumers Are Getting More Security-Savvy, More Concerned, And Less Trusting

by Jonathan Penn, July 6, 2009

To understand the state of consumers' attitudes and behavior with regard to online security and privacy and how it is changing, Forrester recently surveyed more than 4,600 online adults in North America. We found that consumers' worries about malware, . . .

For Vendor Strategy Professionals

The Personal Cloud

How Individual Computing Will Shift From Being Device-Centric To Information-Centric

by Frank E. Gillett, July 6, 2009

The personal computing experience is complex and challenging, as individuals wrestle with multiple personal computers (PCs) and online services to manage an increasingly diverse set of information. Existing technologies for online information synchronization, . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: North American Technographics Emerging Uses Of Technology Online Survey, Q1 2009 (US)  (647 KB PPT)

by Joost van Kruijsdijk, June 23, 2009

This highlight deck summarizes the key findings from Forrester’s North American Technographics Emerging Uses of Technology Online Survey, Q1 2009 (US).

For Consumer Product Strategy Professionals

App Stores Plug A Critical Gap In Existing Mobile Internet Strategies

by Ian Fogg, April 3, 2009

Mobile application stores are the missing link in the emerging mobile Internet ecosystem. Without stores, few consumers will discover, download, or buy mobile applications or widgets. This is ironic: Mobile applications aspire to improve the mobile Internet . . .

For Consumer Product Strategy Professionals

Web-Based Consumer Productivity Applications Are A Threat In Waiting To Microsoft Office

by Nathan Safran, March 16, 2009

Web-based consumer productivity applications have not yet captured consumers' attention. Only 3% of North American online adults regularly use Google Docs, while 73% use Microsoft Office products. In the short term, product strategists should target netbook . . .

For Technology Product Management & Marketing Professionals

Case Study: Intuit TurboTax Uses Crowd Wisdom To Make Online Support Less Taxing

by Laura Ramos, March 4, 2009

Intuit TurboTax used the wisdom of crowds — gleaned by analyzing how tax filers and tax preparation businesses interact with thousands of pages of support and tax code information — to supercharge its online support and hold down costs. Business-to-business . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: Hispanic Technographics Consumer Technology Phone Survey, Q4 2008  (595 KB PPT)

by Tamara Barber, January 12, 2009

This highlight deck summarizes the key findings from Forrester's Hispanic Technographics Consumer Technology Phone Survey, Q4 2008.

For Consumer Product Strategy Professionals

Selling Packaged Software To Consumers

Consumer Product Strategists Should Push Software Subscriptions More Aggressively

by J.P. Gownder, Remy Fiorentino, October 14, 2008

Four out of five US households have a PC, but most consumers spend $50 or less each year on software. Free software bundled with new PCs, as well as free and open source software and Web-based applications, have made it much more difficult to sell consumers . . .

For Consumer Product Strategy Professionals

It's Time For Home Server Solution Packages

Partnerships Are The Top Priority For Home Server Product Strategists

by J.P. Gownder, September 16, 2008

The Windows Home Server market suffered a setback in 2008, harmed by a data corruption bug that took nine months to fix. Overall, the market remains at a very early stage of development: Few consumers have heard of Windows Home Server, and even fewer . . .

For Consumer Product Strategy Professionals

European Consumers And Their PCs

New Survey Data Shows A Maturing Market; An Increase In Multi-PC Homes Is A Highlight

by Paul Jackson, September 3, 2008

A relatively constant home PC penetration rate in Europe belies a large increase in multi-PC homes as PCs become a part of most family members' lives. The physical retail channel remains a primary PC purchase path for many European consumers. Windows . . .

For Consumer Product Strategy Professionals

Home-Based Businesses Represent A Great Opportunity For PC-Related Products

Target HBBs As A Special Subsegment Of The Consumer Market

by J.P. Gownder, July 28, 2008

Consumer product strategists in the PC market — PCs, PC peripherals, and software — are missing out on a fertile market opportunity: the home-based business (HBB) segment. Long ignored or treated as a subset of the SMB market, HBBs in fact sit firmly . . .

For Consumer Product Strategy Professionals

Consumers Combat Their Internet Fears With Free Protection Measures

How Can Consumer Product Strategists Better Address Security Concerns?

by Natalie Lambert, June 19, 2008

The vast majority of North American online consumers that use a connected PC at home are greatly concerned about malicious code invading their PCs, becoming the next victim of identity theft, and their personal data getting into the wrong hands. In response, . . .

For Consumer Market Research Professionals

Technographics® Insight: Which Security Measures Do Europeans Take?  (220 KB PPT)

by Reineke Reitsma, June 13, 2008

This Technographics Insight takes a look at security measures taken by Internet users in Europe. It examines which types of consumers are having the most security concerns, and it gives insight in where consumers acquire their security software.

For Consumer Market Research Professionals

Technographics® Survey Highlights: North American Technographics® Consumer Software And Home Office Online Survey, Q1 20  (341 KB PPT)

by Jacqueline Anderson, May 1, 2008

This highlight deck summarizes the key findings from Forrester¿s North American Technographics® Consumer Software And Home Office Online Survey, Q1 2008. This deck covers what software products consumers use and what technology home-based business . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: European Technographics Online Consumer Technology Survey, Q4 2007  (362 KB PPT)

by Joost van Kruijsdijk, April 15, 2008

This highlight deck summarizes the key findings from Forrester's European Technographics Online Consumer Technology Survey, Q4 2007

For Consumer Product Strategy Professionals

US Digital Camera Owners Move Photos Online

The Internet Has Become A Key Medium For Photo Storing, Sharing, And Printing

by J.P. Gownder, Alexander Hesse, April 2, 2008

With more than six in 10 US individuals owning a digital camera, digital photography has gained mass-market status in the US. Digital camera owners are happy snappers who take about 28 photos per month, and they transfer nearly all of them to a home computer. . . .

For Consumer Product Strategy Professionals

PC-Based Communications

Evaluating Opportunities for Voice and Video Services

by Doug Williams, March 24, 2008

Increased broadband adoption has given consumers improved access to free PC-based voice and video communications.

For Consumer Market Research Professionals

North American Technographics Consumer Software And Home Office Online Survey, Q1 2008

North American Consumer Technographics Technographics Survey, February 28, 2008