For Consumer Product Strategy Professionals

Using Webisodes Effectively: Maximizing The Potential Of The New Online Video Format

by Nick Thomas, February 27, 2009

Adoption of unproven formats seems risky in an economic downturn. But Webisodes are emerging as an effective way of engaging online audiences, especially with overall audiences for online video continuing to grow. Although users expect to get the content . . .

For Technology Product Management & Marketing Professionals

IT Departments Play Key Role In The Acquisition And Deployment Of Web 2.0 Technologies

How Technology Marketers Can Grow Their Business By Appealing To IT

by G. Oliver Young, July 10, 2008

Marketing departments, corporate communications, or other lines of business led early enterprise Web 2.0 deployments, with IT departments along for the ride, if they were involved at all. That dynamic is changing rapidly; our recent Web 2.0 survey shows . . .

For Vendor Strategy Professionals

The Mashup Opportunity

How To Make Money In The Evolving Mashup Ecosystem

by G. Oliver Young, May 6, 2008

Mashups — custom applications that combine multiple, disparate data sources into something new and unique — are coming to the enterprise. Forrester projects that the enterprise mashup market will reach nearly $700 million by 2013; while this means that . . .

For Application Development & Program Management Professionals

Enterprise Mashups: Lead, Don't Follow

Be Prepared, Because Mashups Will Enchant And Empower Business Users

by Mike Gualtieri, April 22, 2008

If your business users aren't demanding mashups now, they will in the near future. Why? Because mashup tools enable your business users to quickly create ad hoc Web applications that "mash" together data from multiple sources to create an entirely new . . .

For Information & Knowledge Management Professionals

Web3D: The Next Major Internet Wave

by Erica Driver, April 18, 2008

The Internet is on the cusp of its next major evolution: Web3D. Within five to seven years, Web3D will deliver an interactive, immersive experience much richer than the static, text-oriented or even interactive graphical interfaces of today's Web. In . . .

For Application Development & Program Management Professionals

The Widget Zoo: A Developer's Taxonomy

by Jeffrey S. Hammond, March 14, 2008

Web widgets are another example of a consumer-focused Web 2.0 technology that is starting to wend its way into the enterprise. There are many different species of widgets, but developers can divide them them into three main classifications: Web, desktop, . . .