For Technology Product Management & Marketing Professionals

The State Of Global Enterprise IT Budgets: 2009 To 2010

Business Data Services Global

by Jennifer Belissent, Ph.D., November 18, 2009

This document provides enterprise highlights of an extensive data set collected via Forrester's Enterprise And SMB Global IT Budgets And Spending Survey, Q2 2009. The survey covers budget trends and priorities from 2009 through the first half of 2010 . . .

For Technology Product Management & Marketing Professionals

Make Your Marketing Sing To Business Mobility Decision-Makers

Vendors Must Use Employee Roles To Identify Preferred Marketing Channels

by Michele Pelino, October 5, 2009

IT professionals, business executives, and end users participate in purchasing decisions for enterprise mobility devices, middleware, services, and mobile applications. These decision-makers use online and offline channels to gather information. Top online . . .

For Technology Product Management & Marketing Professionals

War Games Help Top Leaders Build Better Strategies

Booz Allen Hamilton Organizes War Games For Business And Government

by Tom Grant, Ph.D., September 15, 2009

Booz Allen Hamilton's war-gaming practice uses highly structured, well-researched simulations to give business and government leaders more insight into strategies and their consequences. War games began as a tool for militaries to suggest and test new . . .

For B2B Market Research Professionals

IT Services: Banking And Insurance Vendor Management Practices Data  (606 KB PPT)

by Ellen Carney, August 5, 2009

Data chart on IT services vendor management data for banking and insurance industries.

For Technology Product Management & Marketing Professionals

Demand Insights: Enterprise Mobility 2009

Prepare For The Rise Of The Mobile Wannabes And The Services To Support Them

by Michele Pelino, July 28, 2009

Forrester's latest Enterprise And SMB Networks And Telecommunications Survey, North America And Europe, Q1 2009, shows continued enterprise mobility momentum — even during these challenging economic times. Buyers are investing in mobile applications for . . .

For Technology Product Management & Marketing Professionals

The Seven Deadly Sins Of B2B Channel Enablement

Channel Partners Sound Off

by Tim Harmon, July 17, 2009

Current economic conditions are laying bare what's not working for channel partners, exposing issues ranging from channel conflict, to the "channel usability" of technologies, to community disenfranchisement. As companies try to move more volume through . . .

For B2B Market Research Professionals

Telecom And Networks North American Insurance And Banking Contact Center Data  (453 KB PPT)

by Ellen Carney, July 10, 2009

These data charts detail how the global recession has affected telecommunications spending and how contact center spending and support in banking and insurance are affected.

For B2B Market Research Professionals

Telecom And Networks North American Insurance And Banking Budget Data  (456 KB PPT)

by Ellen Carney, July 10, 2009

These data charts detail how the global recession has affected telecommunications spending and how budget spending and support in banking and insurance are affected.

For B2B Market Research Professionals

Telecom And Networks North American Insurance Mobile Data  (434 KB PPT)

by Ellen Carney, July 10, 2009

These data charts detail how the global recession has affected telecommunications spending and how enterprise mobility spending and support in banking and insurance are affected.

For Technology Product Management & Marketing Professionals

Inquiry Insight: Globalization And Emerging Markets 2008

Forrester Clients Understand That To Think Globally, They Must Act Locally

by Jennifer Belissent, Ph.D., March 16, 2009

Forrester clients are immersed in the challenges of globalization and expanding into emerging markets. Client inquiries on how to best meet these challenges range from broad questions about operating in a global or multinational environment to more specific . . .

For B2B Market Research Professionals

The State Of Emerging SMB Hardware Trends: 2008 To 2009

Business Data Services North America And Europe

by Frank E. Gillett, February 27, 2009

This report provides sample highlights of an extensive data set collected across North American and European enterprises via our Enterprise And SMB Hardware Survey, North America And Europe, Q3 2008. Hot topics include server virtualization, cloud computing, . . .

For Technology Product Management & Marketing Professionals

A New SMB Market Phoenix Is Rising

Exploiting A Major Recession-Catalyzed Transition In The Small-Business Market

by Tim Harmon, February 23, 2009

History shows that small and medium-size businesses (SMBs) suffer less and recover faster from recessions than their large enterprise counterparts. This recession will prove to be no different. However, the small businesses that help catalyze the recovery . . .

For Vendor Strategy Professionals

ISV Partner Programs Heat Up As SAP Doubles Down

Microsoft And IBM Add SaaS Dimensions To Leading Programs

by Merv Adrian, January 30, 2009

Software platform vendors are bidding for independent software vendor (ISV) loyalty with new features and benefits in their partner programs. In recent months, SAP has aggressively revamped and expanded its offering, Microsoft has begun to shepherd partners . . .

For Technology Product Management & Marketing Professionals

Predictions 2009: Emerging Tech Markets

by Jennifer Belissent, Ph.D., December 19, 2008

Despite the dire straits of the world economy, emerging markets continue to hold significant promise for the tech industry. Increased business and consumer use of the Internet and information and communication technology (ICT) drives infrastructure requirements . . .

For Technology Product Management & Marketing Professionals

Technology Trends: IMS Deals Slow Worldwide

Biggest Gains Are In Eastern Europe And Asia Pacific Regions

by Michele Pelino, November 18, 2008

Attention in the telecom community for the IP multimedia subsystem (IMS) has been hard to ignore over the past few years. Service providers wanting new revenues from services at a reduced cost look to an IMS framework to help them. Forrester tracks IMS . . .

For Business Process & Applications Professionals

Coping With SAP's Pricey Maintenance Hike

The Single-Tiered Enterprise Support Offering Is Not Without Merit, But Customers Need A Strategy To Contain SAP Costs

by R "Ray" Wang, October 10, 2008

SAP's July 16, 2008 decision to move to a single-tiered 22% maintenance model raises concern for business process and applications professionals. While the new model does offer some new benefits like upgrade support and end-to-end operations support, . . .

For Business Process & Applications Professionals

How To Select A Software Partner Solution Offering

The Maturity Model For Evaluating The Upcoming World Of "Last-Mile" Solutions

by R "Ray" Wang, September 3, 2008

Amid a backdrop of vendor consolidation, open standards, dynamic apps, and new deployment options, no one software vendor can deliver innovative solutions that meet every industry vertical, business process, market segment, and geographical requirement. . . .

For Vendor Strategy Professionals

Introducing Forrester's Vendor Partner Program Benchmark Assessment Tool

A Tool That Helps Optimize Channel Performance

by Michael Speyer, August 25, 2008

Market dynamics like cloud-delivered computing services, buyer demand for partners with industry and process specialization, and business decision-makers driving technology decisions are forcing channel execs to revamp their partner programs. To prepare . . .

For Vendor Strategy Professionals

Choosing An ISV Partner Program

Forrester's Assessment Of The Partner Program Offerings From IBM, Microsoft, Oracle, And Salesforce.com

by Merv Adrian, June 18, 2008

Independent software vendor (ISV) partner programs are a great resource for creating compelling offerings, taking them to market, and deploying them, sometimes in cooperation with other partners. The three largest software vendors — IBM, Microsoft, and . . .

For Technology Product Management & Marketing Professionals

The PC Purchase Process For SMBs

Tech Marketers Should Develop New Offerings Based On The State Of The PC

by Benjamin Gray, April 25, 2008

PC manufacturers worldwide are turning their attention to new growth opportunities. After commoditizing the enterprise market, their next logical progression downmarket is to small and medium-size businesses (SMBs). Although SMBs have always been an important . . .

For Technology Product Management & Marketing Professionals

Introducing Forrester's Partner Program Assessment

A Tool That Helps ISVs Pick Their Partners And Maximize Sales

by Merv Adrian, April 16, 2008

A maturing, consolidating software market and near-term economic uncertainties have made effective partnering more critical than ever before. For both platform vendors and independent software vendors (ISVs), well-fitted partner programs can drive new . . .

For Technology Product Management & Marketing Professionals

Helping Your VARs And SIs To Do Marketing

How To Improve The Marketing Awareness And Effectiveness Of Your Channel

by Michael Speyer, April 11, 2008

Lead generation for tech vendors is an expensive, inefficient process. Tech marketers who want their value-added reseller (VAR) and systems integrator (SI) partners to shoulder some of this burden will find that these partners rarely understand the value . . .

For Vendor Strategy Professionals

IBM Is Poised To Attack The NGOSS Market

SWOT Analysis: IBM, Q1 2008

by Michele Pelino, March 28, 2008

As communications service providers begin to implement next-generation operational support system solutions (NGOSS) to enable the efficient provisioning, deployment, and implementation of new types of multimedia services, they will increasingly demand . . .

For Consumer Market Research Professionals

Poland 2007: An Emerging Market Of Technology Optimists

by Reineke Reitsma, March 10, 2008

With a population of 38 million, Poland has a lot of potential for companies looking to expand their business into Central Europe. The income of the average Polish consumer is growing and will increase even more in the future, thanks to a developing economy . . .

For Vendor Strategy Professionals

Unisys Positions Itself For The New IT Ecosystem

Its New Strategy Puts Services Front And Center

by Julie Giera, February 29, 2008

Unisys recently announced a new strategic direction that moves the company's focus away from proprietary products and places big bets on services and solutions. Unisys is not abandoning its ClearPath/ES7000 product lines; however, the company is more . . .