For Technology Product Management & Marketing Professionals

Rewrite The Netbook Story For Business Technology Buyers

Position Netbooks For Business Use — Especially In Emerging Markets

by Jennifer Belissent, Ph.D., October 9, 2009

For a device that originated in the concept of the $100-laptop, the netbook certainly hasn't been fully marketed to emerging markets. Nor have firms really marketed netbooks for serious business use. Netbooks have become known as companion devices for . . .

For B2B Market Research Professionals

Virtualization Trends In Emerging Markets, 2009   (408 KB PPT)

by Ellen Daley, August 7, 2009

This Data Chart is based on data from Forrester's Enterprise Global Technology Adoption Survey, Asia Pacific, Latin America, Middle East, And Africa, Q1 2009.

For CIOs

IT Globalization Examples — Drivers, Hurdles, And Opportunities

by Bobby Cameron, August 7, 2009

CIOs are increasingly pursuing globalization in support of their firms' efforts to attack new markets and achieve greater efficiencies. But globalization is both an emerging and complicated change, and there are no signposts to tell firms which way to . . .

For B2B Market Research Professionals

Enterprise PC Buying In Emerging Markets, 2009  (398 KB PPT)

by Ellen Daley, August 7, 2009

From: Enterprise Global Technology Adoption Survey, Asia Pacific, Latin America, Middle East, And Africa, Q1 2009.

For Sourcing & Vendor Management Professionals

Trends That Will Reshape R&D Post-Recession

Sourcing Professionals Need To Prepare For Global Design Services

by Sudin Apte, July 23, 2009

Product development is poised to undergo huge changes in the next two years. From headquarters-centric R&D centers, firms will instead globally distribute their R&D structure to more effectively enter new geographic markets. To sell in local markets, . . .

For Technology Product Management & Marketing Professionals

B2B Digital Marketing: A Global Deep Dive Into Local Decision-Makers

Map Local Marketing Mix To How Buyers Inform Purchase Decisions

by Jennifer Belissent, Ph.D., July 6, 2009

Expanding into new markets requires tech marketers to sharpen local marketing strategies. Buyers in emerging markets, shaped by distinct cultures, languages, and channels, buy according to local business criteria and information sources. Buyers gather . . .

For B2B Market Research Professionals

The State Of Global Business Technology Adoption: 2009

Business Data Services Asia Pacific, Latin America, Middle East, And Africa

by Jennifer Belissent, Ph.D., Heidi Lo, June 30, 2009

This document provides highlights of an extensive data set collected via Forrester's Enterprise Global Technology Adoption Survey, Asia Pacific, Latin America, Middle East, And Africa, Q1 2009. Survey respondents, IT executives and technology decision-makers . . .

For Vendor Strategy Professionals

Innovating Corporate Strategy Services

by Daniel Krauss, May 29, 2009

Blurring boundaries within the broader consulting services market are leading to heated competition among consulting firms around thought leadership and business model innovation. In this context, strategic management paradigms and models are playing . . .

For Consumer Product Strategy Professionals

Driving Consumer Product Innovation

Introducing Forrester's Consumer Product Innovation Viability Scorecard

by Paul Jackson, April 10, 2009

We are entering a period of near-unprecedented change in the consumer product space — available technology, global markets, and new levels of consumer engagement are clashing head-on with recessionary spending pressures, new competitors, and a raft of . . .

For Technology Product Management & Marketing Professionals

Expand Globally, Market Locally

Adapting The Four Ps Of Marketing To New B2B Markets

by Jennifer Belissent, Ph.D., March 31, 2009

Taking the show on the road — expanding into new markets — is a daunting proposition for tech marketers. New markets mean new requirements, including not only product features, but also price, promotion, and placement attributes — the Four Ps. New geographic . . .

For Vendor Strategy Professionals

Market Momentum: Tech-Enabled Business Services Market Activity, H2 2008

by Chris Andrews, March 17, 2009

Many IT service providers are seeking to embed themselves deeper in the core business processes of their customers. In the process, they are uncovering new market opportunities that are increasingly differentiated from traditional IT services work. Service . . .

For Technology Product Management & Marketing Professionals

Inquiry Insight: Globalization And Emerging Markets 2008

Forrester Clients Understand That To Think Globally, They Must Act Locally

by Jennifer Belissent, Ph.D., March 16, 2009

Forrester clients are immersed in the challenges of globalization and expanding into emerging markets. Client inquiries on how to best meet these challenges range from broad questions about operating in a global or multinational environment to more specific . . .

For CIOs

Business Realities Drive IT Globalization

by Bobby Cameron, March 12, 2009

Business leaders target globalization to deliver performance that spans geographic and organizational boundaries. What globalization means for CIOs is not simple — they have to help their firms deliver optimized global performance while meeting local . . .

For Vendor Strategy Professionals

Five Strategic Priorities That Change In A Recession

New Market Conditions Force Vendor Strategists To Align Short- And Long-Term Goals

by Chris Andrews, February 18, 2009

The economic crisis that hit financial markets in October 2008 has taken its toll on the technology industry. IT customers — many of whom were in a state of confusion in late 2008 — have now implemented their recessionary plans and reduced or eliminated . . .

For Sourcing & Vendor Management Professionals

Can Your Offshore Providers Deliver Business Innovation?

Understanding IT Service Innovation Categories And Benefits

by Sudin Apte, January 23, 2009

Wide gaps exist between what clients call innovation and what their service providers are building. Most clients want their suppliers to deliver value in their customer-facing, business-impacting work. But offshore providers still focus mainly on cost-saving . . .

For Consumer Market Research Professionals

Past, Present, And Future Of Market Research

Current Trends Shape Future Market Research Environment In Europe

by Reineke Reitsma, January 7, 2009

Over the past 10 years, the Internet has changed the role of market research agencies, survey respondents, and consumer market researchers. Overall, the market research industry has seen steady revenue growth year-over-year, and offline research in Europe . . .

For Vendor Strategy Professionals

Cisco 3.0: A New Tech Star Rises In The East

Cisco Uses India To Evolve From An MNC Into A Globally Adaptive Organization

by Navi Radjou, December 29, 2008

Cisco is systematically globalizing its US-centric corporate culture. To capture the exploding market opportunities in the eastern hemisphere, CEO John Chambers opened the Globalisation Centre East (GCE) in Bangalore in 2007, which de facto acts as Cisco's . . .

For Technology Product Management & Marketing Professionals

Predictions 2009: Economic Trends Will Set The Tone For Technology Marketers

by Emily Van Metre, Jennifer Belissent, Ph.D., Laura Ramos, Frank E. Gillett, December 23, 2008

2008 was an eventful year, marked by a recession, the collapse of major financial institutions, and record unemployment. Next year will bring many challenges for technology marketers as they work to do more with lower budgets, differentiate their product . . .

For Vendor Strategy Professionals

Leveraging Forrester's Research And Models For Strategic Advantage

Uncertain Economic Times Create Competitive Opportunities

by Thomas Mendel, Ph.D., Daniel Krauss, December 22, 2008

A recession provides companies in general and vendor strategists in particular with a unique opportunity to leapfrog the competition. But not all strategic paradigms and models are equally well suited for this task. We have designed Forrester's research . . .

For Technology Product Management & Marketing Professionals

Sow Web 2.0 To Target Emerging Tech Markets

Community-Driven "Market Self-Selection" Identifies Gems Beyond The BRIC Markets

by Jennifer Belissent, Ph.D., December 19, 2008

With the economic downturn sapping the US and other established tech markets, technology industry marketers are fast at work identifying new targets among higher-growth, emerging markets. With so much attention placed on the BRIC (Brazil, Russia, India, . . .

For Vendor Strategy Professionals

Innovating Strategic Management Paradigms And Models To Thrive Amid Global Change

by Daniel Krauss, Thomas Mendel, Ph.D., December 19, 2008

To navigate to a successful future, you have to understand the patterns of the past. To support strategists in this imperative, Forrester reviewed research on and the practice of strategy and strategic management over the past 100 years. Drawing upon . . .

For Technology Product Management & Marketing Professionals

Predictions 2009: Emerging Tech Markets

by Jennifer Belissent, Ph.D., December 19, 2008

Despite the dire straits of the world economy, emerging markets continue to hold significant promise for the tech industry. Increased business and consumer use of the Internet and information and communication technology (ICT) drives infrastructure requirements . . .

For Vendor Strategy Professionals

The Tech CEO's 2009 Innovation Agenda

CEOs: Execute A Five-Point Innovation Program To Win In 2009 And Beyond

by Navi Radjou, December 1, 2008

As they elaborate their 2009 strategic plans, tech CEOs might be tempted to prioritize "restructuring efforts," such as across-the-board cost-cutting, in order to survive the deepening global economic recession. While these tactical moves are necessary . . .

For Vendor Strategy Professionals

The Hour Of The Vendor Strategist: Three Mega Business Trends Will Reshape The Tech Sector

by Thomas Mendel, Ph.D., Navi Radjou, November 21, 2008

The news headlines are awash with gloom-and-doom news about the mortgage crisis, the financial sector's meltdown, and rising unemployment. Western economies are undoubtedly plunging into a recession. Yet, Forrester encourages forward-thinking tech vendors . . .

For Vendor Strategy Professionals

Tech Strategists: Shift Your Innovation Priorities

Business Model Innovation Is Key To Winning In The Post-American Tech Economy

by Navi Radjou, October 16, 2008

More than 81% of tech strategists report that innovation is important or very important for their job responsibilities. Unfortunately, most tech vendors prioritize product and service innovation over novel business models and creative partnerships. By . . .