For Consumer Market Research Professionals

Segmenting Consumers By Technology Preference

Updated Data Profiles Of Forrester's Technographics Segments

by Jacqueline Anderson, April 20, 2009

When budgets tighten, researchers need to get creative. One cost-effective way to gain valuable consumer insights without bursting the research budget is to use a syndicated segmentation scheme. Ensuring that the segmentation aligns with internal needs . . .

For Consumer Market Research Professionals

Don't Neglect Technology's Late Adopters

European Sidelined Citizens Are A Valuable Target Group

by Reineke Reitsma, November 26, 2007

Sidelined Citizens is Forrester's term for late adopters; they are also often referred to as laggards. They are low-income technology pessimists who adopt technology after everybody else. But marketers should not neglect Sidelined Citizens, as this group . . .

For Consumer Market Research Professionals

Global Technographics® Segmentation Predicts Which Consumers Will Use Technology

The Technographics Segmentation Works In Markets Around The World

by Jacqueline Anderson, May 30, 2007

Marketing professionals need a simple and accurate way to answer the question: Which consumers are early adopters of digital devices and channels, and which will wait on the sidelines? In 1997, we created the Technographics® segmentation to answer . . .

For Consumer Product Strategy Professionals

Device Ownership Of Australian Consumers

by Alyson Clarke, March 8, 2007

Consumer electronics (CE) firms are on the frontlines of technology adoption — so they, more than other companies, have to find a balance between product, channel, and consumer. Forrester's recent Asia Pacific Consumer Technology Adoption Study survey . . .