For Consumer Product Strategy Professionals

US Pay-TV Forecast, 2009 To 2014

by Bobby Tulsiani, November 16, 2009

The pay-TV category is a nearly fully penetrated market, reaching 82% of US households today. With little room to increase the market, cable, satellite, and telecom TV providers are fighting an intense battle for market share. Forrester expects telecom . . .

For Consumer Product Strategy Professionals

Connected TVs Need To Sharpen Their Value Proposition

TV Makers Can't Reinvent TV Without Dramatic Steps

by Laurence Meyer, November 11, 2009

Connected TVs offer a huge advantage compared with legacy interactive TV and Internet TV platforms; they will also be in more than one-third of European TV households by 2014. With more than 150 million potential European users in 2014, connected TVs . . .

For Interactive Marketing Professionals

US Interactive Marketing Forecast By Industry, 2009 To 2014

by Shar VanBoskirk, November 11, 2009

Although interactive marketing is poised to grow at a 16% compound annual growth rate (CAGR) overall, not all industries will match this pace. Retail and financial services will own the largest share of all interactive marketing, while brand advertisers . . .

For Consumer Product Strategy Professionals

US Internet Access Forecast, 2009 To 2014

Broadband Reaches Maturity, While Dial-Up Goes Gentle Into That Good Night

by Doug Williams, November 9, 2009

Nearly 16 million new US broadband subscribers will emerge over the next five years, but more than half of those will come in the next two years. Due to slowing organic growth, the Internet access market will be characterized by shifts across platforms. . . .

For Consumer Product Strategy Professionals

US Mobile Forecast, 2009 To 2014

Growth Will Continue Despite Looming Subscriber Saturation

by Charles S. Golvin, Seth Fowler, November 6, 2009

Mobile phones and networks have reached near-ubiquity in the US. Despite a paucity of new subscribers to sell service to, mobile operators will continue to reap the benefits of the advance of their technology over the coming five years. Postpaid subscriptions . . .

For eBusiness & Channel Strategy Professionals

Outlook For European Online Christmas Sales, 2009

A Bright Spot In An Otherwise Uninspiring Retail Marketplace

by Patti Freeman Evans, Lauriane Camus, November 4, 2009

This year, the crucial run-up to Christmas shows more optimism compared with last year. Still, consumer sentiment remains fragile, and most retailers remain cautious: Most European Net users are worried about the state of the economy and their own personal . . .

For eBusiness & Channel Strategy Professionals

US Online Holiday Retail Forecast, 2009

by Sucharita Mulpuru, November 2, 2009

Forrester expects online retail sales to reach $44.7 billion during the months of November and December 2009, an 8% increase over 2008. Despite the lingering effects of the global financial crisis, the online space remains the retail industry's growth . . .

For Consumer Product Strategy Professionals

US DVR Forecast, 2009 To 2014

The DVR Pairs Up With Online Video To Shape The Future

by James L. McQuivey, Ph.D., October 30, 2009

The digital video recorder (DVR) was once considered a terrible disruptor in the TV and video business: It was going to bring an end to everything the industry holds dear. Now that it's firmly entrenched in 26% of US homes, industry players have learned . . .

For Consumer Product Strategy Professionals

US Portable Media Player Forecast, 2009 To 2014

by Sonal Gandhi, October 21, 2009

The recession and cannibalization by phones are among the factors contributing to the slowing of the dedicated media player market. Forrester expects unit sales to grow at a compound annual growth rate (CAGR) of 2.5% in the next five years. The user base . . .

For eBusiness & Channel Strategy Professionals

US Online Bill Payment Forecast: 2009 To 2014

Still Solving Old Problems, Banks Miss New Opportunities

by Emmett Higdon, October 19, 2009

Forrester predicts that online bill pay adoption will grow slowly but steadily over the next five years. That will raise the total number of US online bill payment households from 48 million to 66 million by 2014. Much of this growth depends on new Gen . . .

For Consumer Product Strategy Professionals

European Paid Content And Online Activity Forecast, 2009 To 2014

Two-Thirds Of European Internet Users Will Be Watching Online Video By 2014

by Nick Thomas, October 8, 2009

Western European Internet users have embraced the Web as a place to read news, play games, listen to music, and, especially, watch video. Consumption of all these will continue to rise, but most users of most content will not pay for it directly. Monetization . . .

For Consumer Product Strategy Professionals

Forrester's eReader Holiday Outlook 2009

Sales Will Exceed Forrester's Earlier Projections

by Sarah Rotman Epps, October 7, 2009

This holiday season, eReaders will be one category that's a breakout success. Lower prices, more content, better distribution, and lots of media hype are contributing to faster-than-expected adoption of eReader devices in 2009. Based on consumer data . . .

For Consumer Product Strategy Professionals

European Digital TV Forecast, 2009 To 2014

Competitive Pressure In The Western European TV Market Is Going To Intensify

by Laurence Meyer, October 2, 2009

2009 to 2014 will see the end of the TV digitization process and an intensification of competition in the Western European TV market. Although the basics of TV reception in Europe will not change a great deal during that period, TV service providers will . . .

For Consumer Product Strategy Professionals

European IPTV Forecast, 2009 To 2014

IPTV's High Growth Rates Are Coming To An End

by Laurence Meyer, September 23, 2009

IPTV adoption in Western Europe will continue to enjoy dynamic growth between 2009 and 2014 — 19% per year — resulting in 20.3 million IPTV households in 2014. However, during that period, the dynamics of the IPTV market will change: The main growth factors . . .

For Consumer Product Strategy Professionals

Mediaset Gets Italians Used To Pay TV

Mediaset Premium Ignites The Italian Pay-DTT Market With Prepaid Cards

by Laurence Meyer, September 17, 2009

The launch of digital terrestrial TV (DTT) in Italy in 2004 gave leading Italian commercial TV broadcaster Mediaset the opportunity to diversify its activities; it launched Mediaset Premium, a TV service that offers premium TV content, in January 2005. . . .

For eBusiness & Channel Strategy Professionals

Affluent Online Buyers Are Negatively Affected By The Down Economy

But They Are More Optimistic About The Future Than Average Online Buyers

by Patti Freeman Evans, September 15, 2009

In spite of their assets and optimism about their financial future and that of the US economy, more affluent online buyers believe that they have been negatively affected by the latest economic developments versus average online buyers. Thus, they intend . . .

For Consumer Product Strategy Professionals

US HDTV Forecast, 2009 To 2014

Multi-HDTV Owners Become The Default Buyers

by James L. McQuivey, Ph.D., September 3, 2009

The nature of the high-definition TV (HDTV) buyer is changing — from first-time buyers purchasing their first HDTV to second- and even third-time buyers. By 2014, the HDTV will be in 71% of US households, and more than half will have two or more. Selling . . .

For Consumer Market Research Professionals

The State Of Consumers And Technology: Benchmark 2009, US

A Life Stage Analysis Of The US Benchmark Survey

by Charles S. Golvin, Jacqueline Anderson, September 2, 2009

This report is a graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2009. It provides an overview of US consumers' demographics, behaviors, and technology attitudes by life stage. The document includes five-year forecasts . . .

For Consumer Product Strategy Professionals

Western European Mobile Forecast, 2009 To 2014

Mobile Internet Adoption Will Grow To 39% Of Mobile Users By 2014

by Thomas Husson, August 28, 2009

As mobile phones are now ubiquitous across Western Europe, the industry's attention has turned to the mobile Internet arena. Despite the recession, mobile Internet adoption will continue to grow significantly, with audiences tripling from 13% of Western . . .

For eBusiness & Channel Strategy Professionals

US Online Banking Forecast, 2009 To 2014

Slower Growth Overall Magnifies Gen Y's Impact

by Emmett Higdon, July 31, 2009

Between 2009 and 2014, the total number of US online banking households will increase from 54 million to 66 million. Most of this growth will be fueled by an influx of Gen Y (ages 18 to 29) households, whose numbers will finally match the hype usually . . .

For eBusiness & Channel Strategy Professionals

US Internet Banking Forecast, 2009 To 2014

As Overall Growth Slows, Gen Y Will Drive Growth

by Edward Kountz, July 31, 2009

Online banking is maturing in the US. Between 2009 and 2014, the total number of US online banking households will increase from 54 million to 66 million. Much of this growth will come from Gen Y (ages 18 to 29) user households, as Gen Y will adopt online . . .

For Consumer Market Research Professionals

Consumer Behavior Online: A 2009 Deep Dive

by Jacqueline Anderson, July 27, 2009

The Internet is embedded more than ever into consumers' lives, and they are not turning back. People's online behaviors are becoming more integrated into their offline interactions, and it's critical that companies understand where and how to reach them . . .

For Consumer Market Research Professionals

European Internet Demographics Forecast, 2008 To 2013

by Tushi Banerjee, July 22, 2009

As the European online population increases from 247.3 million in 2008 to 289.6 million in 2013, older adults and Seniors will form the largest segment of online users, with a share of 43%. Online service providers will have to treat these users as a . . .

For eBusiness & Channel Strategy Professionals

Global Online Population Forecast, 2008 To 2013

by Zia Daniell Wigder, July 21, 2009

Despite the global economic slowdown, worldwide use of the Internet continues unabated. By 2013, there will be 2.2 billion Internet users in the world. While every region's Internet population is projected to grow, Asia remains the biggest global growth . . .

For Consumer Market Research Professionals

The Opportunities And Challenges Of Mobile Research

Mobile Research Adds "Anytime, Anywhere" To The Research Mix

by Reineke Reitsma, July 20, 2009

Mobile research is still limited in uptake, but it will gain momentum in the years to come as mobile Internet penetration grows. Its mobility and flexibility offer consumer market research professionals new ways of setting up research and gaining insight . . .