For Consumer Product Strategy Professionals

Who Will Buy An eReader?

Later Adopters May Not Be As Loyal To Amazon.com

by Sarah Rotman Epps, July 29, 2009

Awareness and ownership of eReaders is growing, spurred by marketing campaigns from Amazon.com and Sony as well as press coverage and word-of-mouth buzz. But Forrester's newest data suggests that tomorrow's prospects for eReader purchasing bear scant . . .

For Consumer Product Strategy Professionals

Competing With Hulu

The Battle To Be The Internet TV Destination

by Bobby Tulsiani, May 11, 2009

In just one year since its public launch, Hulu has climbed to the top of the video site rankings and is becoming one of the Internet's premier brands. However, numerous competitors are lining up to challenge the young company in a battle to control the . . .

Is Nokia Monkeying With Music's Future?

"Comes With Music" Is Compelling And Unique But Is A Significant Departure For The Music Industry

by Paul Jackson, Charles S. Golvin, May 22, 2008

Nokia's "Comes With Music" offers a new take on unlimited music subscription services: You get to keep what you've downloaded even after your subscription has expired. "Comes With Music" will help Nokia sell more handsets, savvy consumers will get a chance . . .

For Consumer Product Strategy Professionals

The Future Of Apple Inc.

By 2013, Apple's Product Mix Will Make It A Credible Hub Of The Digital Home

by J.P. Gownder, James L. McQuivey, Ph.D., May 22, 2008

Consumer product strategists frequently ask Forrester how Apple's product strategy will evolve: What will Apple's product portfolio look like five years from now, and how is Apple preparing for that future today? Forrester notes that Apple has completely . . .

For Consumer Product Strategy Professionals

The Next Apple Music Device We Want To See

by James L. McQuivey, Ph.D., April 23, 2008

Rumors abound about which steps Apple will take next in its music business, but none of the rumors have so far hit on a significant opportunity that we see ahead of Apple: rebuilding the home audio market. Once a large, multifaceted industry, the home . . .

For Consumer Market Research Professionals

Technographics® Insight: India Online Is Full Of Newcomers Seeking Entertainment And Connections  (172 KB PPT)

by Dia Ganguly, April 11, 2008

This Technographics Insights takes a quick look at India's underdeveloped online market. Indian adults who have come online in the past few years look and behave differently from those who have been going online much longer.

For Consumer Product Strategy Professionals

The Hard Road Ahead Of Blu-ray

by James L. McQuivey, Ph.D., April 9, 2008

In February, Toshiba officially threw in the towel and gave up its efforts to establish HD-DVD as the HD disc format of the future. To the victor — Blu-ray — go the spoils of this ugly format war. But just what those spoils are is still a big question. . . .

For Consumer Market Research Professionals

How Media Brand Users Participate In Social Technologies  (219 KB PPT)

by Charlene Li, January 9, 2008

Nearly half of US online adults are social media users, those who participate in at least one online social activity at least monthly or more. Increasingly, social computing isn¿t only for the young, but for all Internet users ¿ people who goes online . . .

For Consumer Product Strategy Professionals

Why Apple Can't Do To Video What It Did To Music

But What It Can Do To Yet Succeed

by James L. McQuivey, Ph.D., November 30, 2007

Apple's appetite for a slice of the video pie has proven bigger than its reach. The iTunes video experiment of selling TV shows for $1.99 and movies for upwards of $9.99 — although a great service to the 4% of online adults who regularly buy video on . . .

For Consumer Product Strategy Professionals

Sony PSP: A Consumer Communication Hub?

New Opportunities For Media, Telco, And Device Firms

by Paul Jackson, May 25, 2007

On Wednesday, Sony Computer Entertainment Europe (SCEE) and BT announced that they will work together over the next four years to deliver advanced communications applications to the PSP gaming device. This is an early example of the kind of combined device . . .