For Consumer Product Strategy Professionals

European Paid Content And Online Activity Forecast, 2009 To 2014

Two-Thirds Of European Internet Users Will Be Watching Online Video By 2014

by Nick Thomas, October 8, 2009

Western European Internet users have embraced the Web as a place to read news, play games, listen to music, and, especially, watch video. Consumption of all these will continue to rise, but most users of most content will not pay for it directly. Monetization . . .

For Consumer Market Research Professionals

A Deep Dive Into European Consumers' Online Behavior, 2009

Consumers' Uptake Of Social Activities Deepens Their Online Engagement

by Olesia Klevchuk, August 13, 2009

For more than 10 years, Forrester has been tracking consumers' online and offline behavior in Europe. In recent years, we've published a dedicated report about their online behavior to understand the changes in this emerging medium. This year's European . . .

For Consumer Product Strategy Professionals

The Re-Emergence Of The PC As A Proper Gaming Platform

by Paul Jackson, Abe Garon, July 9, 2009

Consumer behaviors are becoming increasingly mobile, and many are almost continuously connected to the Internet. Along with the move toward downloadable content, this trend will allow the PC to play an increasingly important role in the video gaming market. . . .

For eBusiness & Channel Strategy Professionals

Market Overview: Digital eCommerce Solutions

The Landscape Of Digital eCommerce Solutions Continues To Evolve

by Brian K. Walker, May 5, 2009

Digital products have become a ubiquitous part of the modern lifestyle as consumers buy and download software and digital media of all types to consume — on their PCs, mobile phones, handheld devices, and increasingly on their TVs. To meet this demand . . .

For B2B Market Research Professionals

Demand Insights: Serious Games Break Through

Player Interest Points To Game-Market Opportunities

by TJ Keitt, March 11, 2009

Cisco Systems, IBM, and Microsoft all have made early investments in serious games. Whether or not these tech titans are being prudent depends on the answer to two critical questions: Are the games effective? And do players really want to play them? Forrester's . . .

For Consumer Product Strategy Professionals

Preparing For New Competitors In The Mobile Game Console Market

by Julie A. Ask, February 25, 2009

Nintendo has dominated the mobile console market since the introduction of the original Game Boy, but the rise of powerful new devices like the Sony PSP and Apple's iPhone means the mobile console market is more competitive than ever before. This competition . . .

For Consumer Market Research Professionals

Technographics® Survey Highlight: North American Technographics PC And Gaming Online Survey, Q4 2008  (369 KB PPT)

by Jacqueline Anderson, January 23, 2009

This highlight deck summarizes the key findings from Forrester's North American Technographics PC and Gaming Online Survey, Q4 2008.

For Vendor Strategy Professionals

It's Time To Take Games Seriously

Video Games Provide An Effective Way To Reach Customers And Employees

by TJ Keitt, Paul Jackson, August 19, 2008

Serious gaming, or the use of games and gaming dynamics for non-entertainment purposes, is poised to take off thanks to the rise of Technology Populism, the greening of IT, and the emergence of the Millennials. Opportunity comes from many sectors, but . . .

For Consumer Market Research Professionals

Benchmark 2008: Gen Y Defines The Traditional Video Gaming Market

North American Consumer Technographics

by Paul Jackson, July 21, 2008

For many years, gaming has been more than just a youth pursuit; PC gaming in particular has shown a capacity to engage and entertain all age groups, even if revenues don't necessarily follow this interest. However, Gen Y consumers show by far the greatest . . .

For Consumer Product Strategy Professionals

Capturing The Hearts And Wallets Of European Online Video Gamers

Consumer Product Strategists Need To Push Online Elements To Drive Revenues

by Paul Jackson, June 20, 2008

Playing video games on a PC, console, and/or mobile device draws in almost three-quarters of online Europeans. The PC continues to be the most popular choice, although its devotees' spending on games lags significantly when compared with that of console . . .

For Consumer Market Research Professionals

Technographics® Insight: Gambling And Online Gaming In The UK – Two Sides Of The Same Coin?   (228 KB PPT)

by Reineke Reitsma, June 16, 2008

This Technographics Insight takes a look at the uptake of online gambling and online gaming by Internet users in the UK. It gives insight in the trends, and examines which types of consumers are gambling or gaming online and how this overlaps.

For Consumer Market Research Professionals

Technographics® Insight: US Gen Yers Live Richly And Comprehensively Online  (356 KB PPT)

by Ted Schadler, June 4, 2008

This Technographics Insight takes a look at Gen Y¿s online activities in the US. It compares online audio, video, and gaming activities, social activities, communication activities and shopping activities between all adults and Gen Y.

For Consumer Product Strategy Professionals

Simple Web Games

Channel to Console Creates Win-Win Strategy for Sites and Consoles

by Michael Gartenberg, May 16, 2008

Web games are the true mass market video game product. With broad audience participation and intensive use, this medium merits close attention from game suppliers and those with a stake in online media.

For Customer Experience Professionals

Three Different Gaming Approaches That Can Enhance Online Experiences

by Bruce D. Temkin, Ross Popoff-Walker, April 30, 2008

We examined three types of online gaming experiences: a branded microsite called Get the Glass, the online gaming community Club Penguin, and a social network with gaming elements called I'm in like with you. Customer experience professionals looking . . .

For Consumer Product Strategy Professionals

Cell Phone Games

Focus Efforts on Adults Rather than Teens

by Michael Gartenberg, February 28, 2008

This report examines the demographics of cell phone game consumption and hardware system ownership.

For Consumer Market Research Professionals

In Which Online Activities Are Generations Engaging, 2007  (194 KB PPT)

by Charles S. Golvin, January 4, 2008

What are the different generations doing online? How does online engagement of photo, music, video, gaming, shopping, communication, and social computing activities vary across the generations?

For Consumer Product Strategy Professionals

Online Gaming

Engaging Older Female Users Through Casual Games

by Nick Thomas, November 29, 2007

Playing games on the Internet is a major driver of traffic, but current revenue models are limited.

For Consumer Market Research Professionals

Uptake Of Online Gambling And Gaming In Europe  (191 KB PPT)

by Reineke Reitsma, September 4, 2007

With a low 4% online gambling trails the list of activities Europeans do regularly online. European online gamblers still show a very early adopter profile: young tech savvy males. Online games are more popular: About a quarter of online Europeans play . . .

For Consumer Product Strategy Professionals

PC Games

Mixed Trends in Online Casual Games in the Face of Competitive Threats

by Michael Gartenberg, August 9, 2007

The PC has long been an important game platform, and the primary locus of innovation and testing for new product strategies. The PC has, however, become the platform of last resort as dedicated system suppliers have successfully attracted customers with . . .