For Vendor Strategy Professionals

Market Overview: The Advent Of Enterprise Carbon And Energy Management Systems

Sketching The New Opportunities For IT Vendor Strategists

by Christopher Mines, November 17, 2009

A new liability is coming onto the collective balance sheet of companies around the world: carbon. In the context of increasing awareness of the business and societal risks of climate change, corporate carbon emissions (and the energy consumption that . . .

For eBusiness & Channel Strategy Professionals

eBusiness Is The Right Channel To Go Green

Leverage Your eBusiness To Customer And Employee Green Behavior

by Chad Mitchell, September 8, 2009

Consumers are being bombarded with green messaging online, in print, and on TV. Repositioning a brand to be greener is a top planning activity among marketers. Firms are trying to tap into the growing segment of consumers who may pay a premium for a product . . .

For Vendor Strategy Professionals

Market Overview: The Recession Dents Green IT's Global Momentum

by Christopher Mines, July 16, 2009

The recession is taking a bite from the growth of enterprise adoption of green IT policies and practices. Forrester's latest enterprise green IT survey reveals slowing adoption of green IT practices like procurement standards and flattening engagements . . .

For Marketing Leadership Professionals

Green Marketing Will Grow In 2009

Successful Green Strategies Save Costs And Generate Additional Revenues

by Steven Noble, July 16, 2009

Does green marketing still matter? With consumer concern for the environment, standards and regulations changing, and the ability for organizations to save by being green, green strategies are more important than ever. Organizations have launched a number . . .

For Vendor Strategy Professionals

Client Firms Scrutinize Green IT Services Providers

Providers: Polish Your Value Proposition To Differentiate

by Christopher Mines, July 2, 2009

Data from Forrester's Business Data Services surveys show continued interest in green IT services. One-third of the surveyed enterprises plan for a green IT services engagement in the coming year. Some of these prospective clients are aggressively using . . .

For Consumer Product Strategy Professionals

Case Study: Levi Strauss & Co. Exposes Its Environmental And Social Responsibility

A Global Vision For E&SR Product Strategy Drives Product Differentiation

by Sally M. Cohen, May 19, 2009

Levi Strauss & Co. has engaged in concerted environmentally and socially responsible (E&SR) product strategies since the early 1990s — but it rarely informed its customers of its market-leading E&SR behaviors. Over the past two years, Levi . . .

For Vendor Strategy Professionals

Market Overview: Green IT Services

A Bright Outlook For IT Sustainability Consulting

by Christopher Mines, April 24, 2009

IT services companies are responding to client needs by building green IT and corporate sustainability practices. We continue to forecast very healthy growth — 60% CAGR —for this market, peaking at $4.8 billion in worldwide user spending in 2013. Since . . .

For Consumer Product Strategy Professionals

Environmental And Social Responsibility In Consumer Product Strategies

How Central Is Environmental And Social Responsibility To Your Product?

by Sally M. Cohen, April 6, 2009

Consumers are increasingly aware of issues surrounding environmental and social responsibility (E&SR) and are making purchase decisions that take these into account. For this and other business reasons, consumer product strategists are leading the . . .

For Infrastructure & Operations Professionals

How To Secure Funding For Green IT Projects

Q&A: The Economics Of Green IT

by Simon Yates, March 11, 2009

Let's be clear: The driving force behind green IT is financial, not environmental. Even in the face of a worsening economic climate, twice as many organizations expect to accelerate their green IT plans as expect to slow them down. If you're not considering . . .

For Consumer Product Strategy Professionals

Making The Case For Environmentally And Socially Responsible Consumer Products

A Small But Lucrative Group Of Consumers Will Pay More For Green Or Socially Responsible Products

by Sally M. Cohen, March 6, 2009

Most consumers care enough about the environment and the community that they consider these concerns when making purchase decisions — including taking into account whether a company treats its employees fairly or is deemed environmentally friendly by . . .

For Vendor Strategy Professionals

Mapping IT's Green Opportunities

Get Ready For Green IT 2.0

by Christopher Mines, March 5, 2009

Vendor strategists must raise their sights to take in and capture the full value of IT across the landscape of green business opportunity. The foreground of energy efficiency and waste reduction — the green IT 1.0 zone where many strategists focus today . . .

For Infrastructure & Operations Professionals

Inquiry Spotlight: Green IT, Q1 2009

by Doug Washburn, Onica King, February 10, 2009

Green IT awareness and action are on the rise. In 2008, Forrester received 130 inquiries from IT end user professionals on green IT, the majority of which focused on benchmark data — such as quantifiable benefits and meaningful metrics — and identifying . . .

For CIOs

Q&A: The Economics Of Green IT

What Are The Financial Benefits Of Green IT?

by Doug Washburn, February 10, 2009

Don't be fooled: Green IT is as much about the greenbacks as it is about reducing the environmental impact of operating IT and the business. In fact, financial motivation — not environmental motivation — is the driving force behind the pursuit of greener . . .

For CIOs

The Rise Of The Green Enterprise: A Primer For IT Leadership's Involvement

IT Leadership Should Position IT As An Enabler Of The Green Enterprise

by Doug Washburn, January 23, 2009

Information technology can be a critical enabler to what Forrester calls the "green enterprise" — an organization that actively reduces the environmental impact across its value chain activities to mitigate risk, reduce costs, and increase revenues to . . .

For B2B Market Research Professionals

Green IT Awareness And Adoption By Company Size, Q4 2008  (277 KB PPT)

by Christopher Mines, January 12, 2009

Enterprises and SMBs report on their green IT awareness and adoption.

For B2B Market Research Professionals

Green IT Awareness And Adoption By Region, Q4 2008  (274 KB PPT)

by Christopher Mines, January 8, 2009

Global firms report on their awareness and adoption of green IT practices.

For CIOs

In A Down Economy, Can Green IT Save Your Business Money?

by Alex Cullen, October 24, 2008

The top motivation for pursuing green IT is to reduce costs — and in a down economy, every dollar helps. But CIOs should be warned: Without upfront measurement, you cannot credibly quantify these benefits. To plan for success, CIOs should calculate their . . .

For Technology Product Management & Marketing Professionals

Lessons For Technology Vendors From Sustainable Brands 2008

by Alan E. Webber, October 20, 2008

At the recently concluded Sustainable Brands 2008 conference, a number of companies, including Advanced Micro Devices (AMD), The Dow Chemical Company, IBM, KEEN, Method Products, and Seventh Generation, shared their perspectives on building green brands . . .

For Vendor Strategy Professionals

Market Overview: Telcos Go Green

Internal And Customer-Facing Green Initiatives Will Rise

by Mike Cansfield, October 15, 2008

With concerns over the environment — and climate change in particular — going green has emerged on the agenda of governments, enterprises, and citizens alike. While the information and communications technology (ICT) sector accounts for 2% of overall . . .

For Technology Product Management & Marketing Professionals

Inquiry Insights: Green IT, Q3 2008

by Christopher Mines, September 17, 2008

Since initiating research on green IT trends in early 2007, Forrester analysts have fielded a steadily growing number of client inquiries on green topics, including corporate sustainability planning, data center energy efficiency, IT recycling, and green . . .

For Infrastructure & Operations Professionals

UK Organizations Focus On IT Infrastructure In The Drive To Go Green

Findings From The UK Green IT 08 Conference & Exhibition, May 2008

by Doug Washburn, September 17, 2008

IT professionals and line-of-business managers across a range of industries met at the UK Green IT 08 Conference & Exhibition in May to discuss the implications of operating in a business environment increasingly shaped by environmental concerns. . . .

For Sourcing & Vendor Management Professionals

Sourcing Executives Should Consider SaaS' Key Role In Their Green Initiatives

by Liz Herbert, September 16, 2008

As firms become increasingly focused on environmentally friendly strategies, sourcing executives should make sure to consider the green value of software-as-a-service (SaaS) solutions when considering how IT aligns with corporate agendas on sustainability. . . .

For Infrastructure & Operations Professionals

Is Green IT Your Emperor With No Clothes?

Measure Your Green IT Baseline Or Risk Being Caught With Your Pants Down

by Doug Washburn, August 29, 2008

Awareness for green IT is increasing, driven by corporatewide greening efforts as well as practical IT concerns like running out of space, power, or budget. As a result, IT ops executives are tasked to formulate and enact their green IT strategy. While . . .

For Vendor Strategy Professionals

Road Map: How GeSI's "SMART" Report Broadens The IT Industry's Green Agenda

Vendor Strategists Think Big About IT's Role In Curbing Carbon Emissions

by Christopher Mines, August 15, 2008

The "SMART 2020: Enabling the low carbon economy in the information age" report issued by the Global e-Sustainability Initiative (GeSI) will raise the environmental stakes for strategy professionals at IT suppliers. Vendors looking to respond to their . . .

For Marketing Leadership Professionals

How Green Are You?

Seven Criteria For Evaluating Your Green Marketing Strategy

by Cindy Commander, August 14, 2008

With organizations quick to jump on the green bandwagon, consumers are currently overwhelmed with claims of environmental benefits or greater sustainability. However, as superficial claims continue to be exposed, consumers are distrustful of the credibility . . .