For Vendor Strategy Professionals

Case Study: How AT&T Is Helping The Williams F1 Racing Team Become More Competitive

by Mike Cansfield, September 22, 2009

AT&T is the title sponsor and exclusive telecommunications services provider of the Williams Formula One (F1) motor racing team. Like any other business, F1 is a relentlessly competitive environment. AT&T is more than just a sponsor of the team; . . .

For Vendor Strategy Professionals

New Business Models Emerge For Telcos

How Telecom Vendor Strategists Can Seize Big Opportunities

by Mike Cansfield, April 24, 2009

The traditional one-size-fits-all business model in the communications sector is breaking down. New ways to do business are emerging, and as a result, vendor strategists in telcos have hard choices to make as they break out of the unsustainable status . . .

For Vendor Strategy Professionals

Case Study: Telstra's Telecom Marketing Excellence

by Mike Cansfield, March 26, 2009

Telcos today don't just compete with other operators; they also compete with premier brands such as Apple, Sony, and Microsoft. To be successful, they need to be top-notch marketers, yet traditionally, telcos are poor at this. Telstra, the Australian . . .

For Vendor Strategy Professionals

From Financial Crisis To Economic Recession

What Should The Telecoms Sector Do?

by Mike Cansfield, December 24, 2008

Despite the efforts of governments and regulatory bodies, the financial crisis rumbles on and has yet to be fully resolved. As feared, it has spread like a contagious virus from finance and banking into other sectors of the economy including communications. . . .