For B2B Market Research Professionals

The State Of Enterprise IT Services: 2009

Business Data Services North America And Europe

by Pascal Matzke, John C. McCarthy, November 6, 2009

As the global economic downturn continues to put pressure on IT budgets, companies are taking a variety of measures to get more value for the money spent on IT services. But unlike the last recession in 2001 to 2002, when outsourcing and offshoring benefitted . . .

For eBusiness & Channel Strategy Professionals

Outlook For European Online Christmas Sales, 2009

A Bright Spot In An Otherwise Uninspiring Retail Marketplace

by Patti Freeman Evans, Lauriane Camus, November 4, 2009

This year, the crucial run-up to Christmas shows more optimism compared with last year. Still, consumer sentiment remains fragile, and most retailers remain cautious: Most European Net users are worried about the state of the economy and their own personal . . .

For eBusiness & Channel Strategy Professionals

Hotels Will Rely On The Web To Survive 2010

by Henry H. Harteveldt, November 3, 2009

The global financial crisis hit the hotel industry particularly hard in 2009. A survey of 27 hotel professionals shows an expectation that business will have to be "bought" with low pricing for the balance of 2009, but cautious optimism exists for room . . .

For Consumer Market Research Professionals

Online Baby Boomers: A Demographic Profile

by Ina Mitskaviets, November 2, 2009

Online boomers comprise more than one-third of the online population in the US and wield significant purchasing power online because of their higher household income levels, employment status, and occupations. Largely explained by their age bracket, boomers . . .

For eBusiness & Channel Strategy Professionals

US Online Holiday Retail Forecast, 2009

by Sucharita Mulpuru, November 2, 2009

Forrester expects online retail sales to reach $44.7 billion during the months of November and December 2009, an 8% increase over 2008. Despite the lingering effects of the global financial crisis, the online space remains the retail industry's growth . . .

For Application Development & Program Management Professionals

Modernization Decisions: Should Client Leave Adabas When It Leaves The Mainframe Platform?

by Phil Murphy, October 28, 2009

Applications professionals at a government agency had been operating a suite of custom Adabas applications for decades. The agency was facing mounting economic pressures, it was seeking avenues for cost reduction, and the large bill for the agency's shared-services . . .

For Sourcing & Vendor Management Professionals

Address The Governance Requirements Of Managed Outcome Engagements

by Bill Martorelli, October 26, 2009

The intensity of the recent economic crisis focused attention on immediate savings exemplified by renegotiation on billing rates for application development and maintenance (ADM) services, among other service types. However, with signs of stabilization . . .

For Interactive Marketing Professionals

Recession Realities Improve Interactive Marketing

by Shar VanBoskirk, October 23, 2009

The recession has forced interactive marketers to think more conservatively about budget, to trim staff, and to rebudget more frequently than they would in better economic conditions. We expect tighter conditions to create habits and initiate conditions . . .

For Customer Experience Professionals

How Chief Customer Experience Officers Gain Active Executive Support

by Megan Burns, October 23, 2009

To be successful, chief customer experience officers (CC/EOs) need a coalition of top executives who take an active role in transforming the organization. While most executives support the idea of customer-centricity, many fail to act because they don't . . .

For eBusiness & Channel Strategy Professionals

The State Of Retailing Online 2009: Profitability, Economy, And Multichannel

by Sucharita Mulpuru, October 23, 2009

Although 2008 is generally regarded by retail executives to be one of the worst years ever, online retailers as a whole fared well. In "The State of Retailing Online 2009," a Shop.org study conducted by Forrester Research, retailers noted that Web divisions . . .

For Consumer Product Strategy Professionals

US Portable Media Player Forecast, 2009 To 2014

by Sonal Gandhi, October 21, 2009

The recession and cannibalization by phones are among the factors contributing to the slowing of the dedicated media player market. Forrester expects unit sales to grow at a compound annual growth rate (CAGR) of 2.5% in the next five years. The user base . . .

For Sourcing & Vendor Management Professionals

Economic Pressures Reshape Ideas About Outsourcing Deal Financing Options

by Paul Roehrig, Ph.D., October 19, 2009

Extreme financial pressures can make people — and companies — explore options they may not have considered in more flush times. Even though the credit crisis has hit almost every firm in some way, many major IT service providers still have the means to . . .

For Technology Sales Enablement Professionals

A Systematic Approach To Strategic Account Programs Improves Tech Sales Performance

Account Value Mapping Expands Wallet Share In Key Accounts

by Scott Santucci, October 19, 2009

In response to the continued tough economic climate and feedback from customers, vendors with large portfolios are placing bigger bets on their strategic account programs and shifting their focus from gaining market share of key products to expanding . . .

For Vendor Strategy Professionals

M&A Activity In The Current Downturn Reshapes The Software And Services Markets

A Review Of M&A In The Software And Services Markets, H1 2009

by Daniel Krauss, October 13, 2009

Although mergers and acquisitions (M&A) activity in the tech industry in absolute numbers declined in H1 2009, the deals coming through in the current period are likely to fundamentally transform the overall market landscape. Principally, M&A . . .

For Sourcing & Vendor Management Professionals

Assessing Your Onshore/Offshore Staffing Ratios

Shifting More Staff Offshore Drives More Savings Than 5% To 10% Rate Reductions

by John C. McCarthy, October 13, 2009

With the economic collapse and the sudden downturn in IT budgets, we have seen a large spike in the number of inquiries from clients asking about the best mix of onshore versus offshore staff at their global delivery model suppliers. Based on more than . . .

For Vendor Strategy Professionals

Tata Consultancy Services: Using The Downturn To Reposition Its IT M&A Services

M&A Services SWOT Analysis: Tata Consultancy Services (TCS), Q4 2009

by Daniel Krauss, Pascal Matzke, October 6, 2009

Tata Consultancy Services (TCS) has primarily focused on the mergers and acquisitions (M&A) IT requirements of clients in the financial services industry for many years. Backed by its strong IT system and process knowledge and experience, it has mainly . . .

For Technology Product Management & Marketing Professionals

Reach Real Global B2B Tech Audiences With Virtual Events

New Tools And Best Practices For B2B Marketing Beyond Borders

by Jennifer Belissent, Ph.D., October 6, 2009

The downturn is turning out to be a double whammy for tech marketers. Budget cuts and a significant drop in the effectiveness of tried-and-true tools, like trade shows, make calls to reach wider audiences through traditional marketing activities problematic. . . .

For CIOs

State And Local Government: Find ARRA Support In PPM Tools

Keep ARRA In Your PPM Purchasing And Expansion Plans

by Tim DeGennaro, September 30, 2009

The American Recovery and Reinvestment Act (ARRA), signed in February of 2009, has caught many state and local governments unprepared. With billions in available stimulus funds, these entities are faced with the challenge of complying with new ARRA tracking . . .

For Vendor Strategy Professionals

US And Global IT Market Outlook: Q3 2009

The Tech Recovery In Q4 2009 Is Still On Track, Despite A Worse Growth Rate For 2009

by Andrew Bartels, September 29, 2009

Forrester stays steady with our earlier projections — the US tech market will start to recover from the downturn in Q4 2009, with the global tech market improving in 2010. As we expected, Q2 2009 was another down quarter in the US and in other markets. . . .

For eBusiness & Channel Strategy Professionals

Case Study: Royal Bank Of Canada Provides A Blueprint For A Next-Generation Sales Site

A Major Web Site Overhaul Drives Sales And Reduces Abandonment

by Brad Strothkamp, September 29, 2009

Royal Bank of Canada (RBC) topped Forrester's Canadian bank public Web site rankings in 2009. Key to RBC's success in this year's ranking was a stronger focus on online sales delivered through a revamped credit card and accounts Web site. The work took . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: Online Retail In Europe  (439 KB PPT)

by Olesia Klevchuk, September 28, 2009

This highlight deck summarizes the key findings related to retail from Forrester's European Technographics Benchmark Survey, Q2 2009. This is the first survey highlight in a series from the European Technographics Benchmark Survey, Q2 2009.

For eBusiness & Channel Strategy Professionals

US Affiliate Marketing Forecast, 2009 To 2014

Affiliate Marketing Will Be A $4 Billion Market By 2014

by Patti Freeman Evans, September 25, 2009

Affiliate marketing is a low-risk, high-return strategy for online marketers. US affiliate marketing spending will thus reach $4 billion by 2014 and will increase at a compound annual growth rate (CAGR) of 16% from 2009 through 2014. Payments to affiliate . . .

For Marketing Leadership Professionals

How Has The Recession Changed European Consumers' Attitudes Toward Brands?

by Mary Beth Kemp, September 24, 2009

Europeans are more pessimistic than North Americans about the evolution of their national economies. And they are feeling restrained personally too — 40% find themselves worse off than last year. But marketing leaders must resist the temptation to chase . . .

For Business Process & Applications Professionals

Economic Forces Drive Lean BPM Trends And Adoption  (631 KB PPT)

by Clay Richardson, September 18, 2009

Data chart with key findings from the April 2009 Global Lean BPM Online Survey. Results include data on BPM initiative ownership, budgets, tools, and SaaS.

For Technology Product Management & Marketing Professionals

Get B2B Messages Right: Balance Global Consistency And Local Relevancy

by Jennifer Belissent, Ph.D., September 15, 2009

With marketing budgets under close scrutiny, global tech marketers need to ensure that marketing messages are spot on. Yet, "spot on" is not the same for all audiences across markets. While corporate marketing wants to maintain consistent brand messages . . .