Search Results Page
Displaying Results for:
- Serious Gaming (Remove)
Track research using these terms:
Sort by:
Displaying results 1-3 of 3 results
Results based on your search criteria
For Technology Product Management & Marketing Professionals
War Games Help Top Leaders Build Better Strategies
Booz Allen Hamilton Organizes War Games For Business And Government
by Tom Grant, Ph.D., September 15, 2009
Booz Allen Hamilton's war-gaming practice uses highly structured, well-researched simulations to give business and government leaders more insight into strategies and their consequences. War games began as a tool for militaries to suggest and test new . . .
For Vendor Strategy Professionals
The Real Value Of Virtual Worlds
A Guide For Hooking Business Customers And Partners With This New Technology
by TJ Keitt, July 28, 2009
From the point of view of most business leaders, the utility of virtual worlds in business is not apparent. Heretofore, virtual world vendors have not done a particularly good job articulating the value because many are wrongly trying to set up their . . .
For B2B Market Research Professionals
Demand Insights: Serious Games Break Through
Player Interest Points To Game-Market Opportunities
by TJ Keitt, March 11, 2009
Cisco Systems, IBM, and Microsoft all have made early investments in serious games. Whether or not these tech titans are being prudent depends on the answer to two critical questions: Are the games effective? And do players really want to play them? Forrester's . . .
