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For Interactive Marketing Professionals
The ROI Of Email Relevance, 2009
New Rules To Improve The Bottom Line
by David Daniels, September 16, 2009
Email marketer expectations and sophistication are increasing. Forrester's Q1 survey of 104 email marketers found that the number of email marketers using click-through data as a segmentation attribute grew to 51%, its highest level ever. Yet, the survey . . .
For Customer Intelligence Professionals
Sharpening Web Site Relevance
Tactics For Delivering Meaningful Online Experiences
by John Lovett, July 1, 2009
Relevance is the gold that marketers seek and the means by which customer intelligence professionals secure their tenure. Marketers require relevance to reach customers in our increasingly cluttered and information-overloaded environment. The recipe for . . .
For eBusiness & Channel Strategy Professionals
Assessing Current Pending Legislation Affecting eCommerce In The US
What The New Administration And Congress Are Working On Now
by Patti Freeman Evans, May 29, 2009
With the new Obama administration and a Democratic-led Congress come a new legislative agenda. The big issues prevail, such as economic recovery and healthcare reform. However, various issues that eBusiness professionals have been monitoring for years . . .
