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For Consumer Product Strategy Professionals
Who Will Pay For Online Content?
Integrate Social Media To Attract European Online Movie Buyers
by Nick Thomas, November 4, 2009
Despite widespread gloom, it appears that European Internet users are willing to pay for certain kinds of online content, including music, movies, and eBooks, although none of these markets is anywhere near maturity. Understanding how and where current . . .
For Consumer Product Strategy Professionals
Forrester's eReader Holiday Outlook 2009
Sales Will Exceed Forrester's Earlier Projections
by Sarah Rotman Epps, October 7, 2009
This holiday season, eReaders will be one category that's a breakout success. Lower prices, more content, better distribution, and lots of media hype are contributing to faster-than-expected adoption of eReader devices in 2009. Based on consumer data . . .
For Consumer Product Strategy Professionals
The eReader Price Squeeze
Most Consumers Won't Pay The Real Price Of eReader Devices
by Sarah Rotman Epps, September 1, 2009
eReader devices like Amazon.com's Kindle face a pricing conundrum: The cost of the display component is high and sales volumes are still modest, yet consumers demand and expect ever-lower prices. Competition from adjacent categories like smartphones and . . .
